Disclosure Policy of The Michel Fortin Blog

I deeply value my read­ers and sub­scribers, as much as they value me, my exper­tise, and my rec­om­men­da­tions. For this rea­son, I try to be as open and forth­right as possible.

I’m a big fan of dis­clo­sure. I believe in it. While I will make every attempt to dis­close each time I make a rec­om­men­da­tion on this blog, some­times I can’t or I sim­ply for­get. So I’ve included an abbre­vi­ated form on the sidebar.

How­ever, in an effort to be as clear and can­did as pos­si­ble, I’d like to post a more com­plete ver­sion, which high­lights some of my rela­tion­ships, the ways I am com­pen­sated, as well as the results I some­times show­case on this blog.

Here they are…

• I occa­sion­ally make rec­om­men­da­tions on this blog, which include links to help­ful resources for which I get some kind of com­pen­sa­tion. I either get a com­mis­sion for each sale, or receive some form of remu­ner­a­tion, either finan­cially or in kind.
• How­ever, these rec­om­men­da­tions are based first and fore­most on their merit. I make them either because of their value, help­ful­ness, and qual­ity, or based on my direct or indi­rect knowl­edge of the author’s rep­u­ta­tion, track record, and level of exper­tise. No adver­tiser will ever influ­ence the con­tent on this blog.
• Some affil­i­ate links are added auto­mat­i­cally with the help of soft­ware, which linki­fies spe­cific key­words within the con­tent dynam­i­cally. Oth­ers are added after the post is writ­ten. In other words, most affil­i­ate links are added inci­den­tally or subsequently.
• Some links do not have any affil­i­a­tion or com­pen­sa­tion what­so­ever, but are included for the same rea­sons expressed above. In other words, I add them based on merit. If I find them help­ful and sus­pect that they may be of inter­est to my read­ers, I will include them, regard­less of com­pen­sa­tion or lack thereof.
• With­out ques­tion, most tes­ti­mo­ni­als on this blog high­light pos­i­tive and some­times extra­or­di­nary out­comes achieved under unique cir­cum­stances. Typ­i­cal results are exceed­ingly dif­fi­cult to pre­dict or mea­sure, as all mar­kets, busi­nesses, motives, and results are unique. Yours will be no exception.
• As with most train­ing pro­grams or infor­ma­tion prod­ucts, by their very nature all results are atyp­i­cal. Such pro­grams are not “one-​​size-​​fits-​​all” solu­tions as they teach a wide vari­ety of sys­tems and strate­gies. There­fore, it is impos­si­ble for any­one to pre­dict how, or even if, you will use the infor­ma­tion pro­vided in your spe­cific business.
• As with every busi­ness ven­ture, there’s inher­ent risk. You even stand a chance to lose money. So please use dis­cre­tion when mak­ing a pur­chas­ing decision.
• All tes­ti­mo­ni­als and case stud­ies are col­lected from peo­ple who have had per­sonal expe­ri­ence with our prod­ucts or ser­vices, and they have each sub­mit­ted their kind words will­ingly, and with­out direct finan­cial pay­ment or compensation.
• In rare cases, such as with case stud­ies, some stu­dents have received sub­stan­tial dis­counts on our prod­ucts in exchange for their hon­est review.
• Some endorse­ments are sent from pay­ing clients who have ini­tially hired us for our con­sult­ing ser­vices, and may not nec­es­sar­ily or directly reflect the spe­cific prod­ucts show­cased on this blog. Some have become friends or part­ners in var­i­ous ventures.
• Some of my endorse­ments of other people’s prod­ucts are the result of receiv­ing a free review copy. In some cases, I may be an affil­i­ate. How­ever, I do not receive any direct finan­cial com­pen­sa­tion for mak­ing such endorse­ments, and I only pro­vide an hon­est review, whether as an affil­i­ate or not, if I feel the prod­uct has merit.

As for my relationships:

• I own The Suc­cess Doc­tor, Inc., a copy­writ­ing agency and mar­ket­ing con­sul­tancy, oper­ated by part­ners Andy and Shawn Cat­si­manes. Many of our copy­writ­ers own and oper­ate their own free­lance copy­writ­ing and con­sult­ing busi­nesses, as well as pro­duce their own prod­ucts to which I have links on this blog.
• My wife, Sylvie Fortin, and I own The Licorice Group, LLC, mak­ers of a vari­ety of train­ing and mul­ti­me­dia prod­ucts, such as Suc­cess Chef Uni­ver­sity, Mar­ket­ing E.S.P., The List Whis­perer, The Copy Doc­tor, In Your PJs, Mar­keters Board, and many others.
• My wife owns and oper­ates Worka​holic​s4Hire​.com, Inc., a project man­age­ment, cus­tomer sup­port, and free­lance out­sourc­ing firm spe­cial­iz­ing in Inter­net mar­ket­ing and online busi­nesses. We share many of the same clients between our companies.
• Many of my tes­ti­mo­ni­als come from pay­ing clients, who have com­pen­sated me for my ser­vices and with whom I was instru­men­tal in achiev­ing many of the results show­cased on this blog, includ­ing but not lim­ited to: Armand Morin, Simon Grabowski, Frank Kern, John Reese, Stephen Pierce, Kirt Chris­tensen, Ken Cal­houn, and many oth­ers. Some of these indi­vid­u­als are now friends or part­ners in var­i­ous ventures.
• The major­ity of my web­sites, includ­ing this blog, are hosted on a ded­i­cated server at Pair​.com. The major­ity of my domain names are reg­is­tered through GoDaddy​.com, with which my wife and I are autho­rized resellers.
• I am sent numer­ous books, infor­ma­tion prod­ucts, train­ing pro­grams, CDs, DVDs, and access to mem­ber­ship web­sites to review. If I choose to review them and post them on this blog, I’ll only review the ones I like or the ones I sus­pect you might like.
• Ads on this blog are for my own prod­ucts, prod­ucts my wife and I authored (either jointly or sep­a­rately), or prod­ucts of which I am an affil­i­ate or reseller. I do not sell, rent, or exchange ads or text links from third-​​party adver­tis­ers on this blog.
• In the case of prod­ucts of which I am an affil­i­ate or reseller, they are selected because I pur­chased the prod­ucts myself, I was involved in their cre­ation, or I know their authors, and because I believe these prod­ucts to be use­ful to my readers.

I will add more as I revise this blog post. It may be almost com­plete, but I believe this is a start in being open and can­did so that you, dear reader, fully under­stand where I’m com­ing from and what’s involved when fol­low­ing any of my rec­om­men­da­tions on this blog.

About the Author

Last 5 Posts By Michel Fortin

• Superior Value Equals Superior Sales
• On Not Playing The Blame Game
• The Future of The Internet is Cloudy
• Carve Your Niche By Dominating One
• Can Copy And Content Commingle?

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