About Michel Fortin

A direct response copy­writer and mar­ket­ing con­sul­tant for close to 20 years (on the Inter­net since 1992), Michel Fortin has an uncanny knack for writ­ing persuasively.

He knows how to use words to “grab read­ers by the eye­balls,” boost response to record rates, and trans­form floun­der­ing busi­nesses into mon­ey­mak­ing machines.

His track record speaks for itself. In the last few years alone, he was instru­men­tal in sell­ing over a hun­dred mil­lion dol­lars worth of prod­ucts and ser­vices for a wide vari­ety of clients, stretch­ing hun­dreds of dif­fer­ent and unre­lated industries.

Often dubbed as the “Roger Ban­nis­ter of Online Copy” (Ban­nis­ter was the run­ner who broke the four-​​minute mile bar­rier), his most notable suc­cess is one of his saleslet­ters, which sold a $1.08 mil­lion online on the first day.

But that didn’t stop him. Just a few weeks later, another saleslet­ter for a com­pletely dif­fer­ent prod­uct gen­er­ated over $1.04 mil­lion in three weeks. This feat was repeated sev­eral times since, and just the tip of a very large iceberg.

Copywriter, Consultant, Fanatical Tester

Michel’s com­pany, The Suc­cess Doc­tor, Inc., a copy­writ­ing and direct response con­sul­tancy, can take your mar­ket­ing and your busi­ness to the next level and beyond with clearer, more com­pelling, and more cash-​​generating copy that sells.

His proven, battle-​​tested, sci­en­tif­i­cally mea­sured con­ver­sion strate­gies can sig­nif­i­cantly fire up your sales, fat­ten your bottom-​​line, and exca­vate hid­den profit gold­mines tucked away in your busi­ness — regard­less of your indus­try or econ­omy, and regard­less if it’s an online, offline, or hybrid busi­ness model.

Whether it’s a poorly tar­geted mar­ket, a lack­lus­ter offer, or drab copy that either bores or enter­tains your mar­ket at best, Michel and his team can plug costly leaks that are rob­bing your busi­ness blind, and trans­form it into a profit-​​pulling powerhouse.

From a Starving Failure...

But Michel Fortin’s highly sought-​​after copy­writ­ing skills did not appear overnight. In fact, they stemmed from a burn­ing desire under cir­cum­stances that would have made him, by all accounts, an unlikely can­di­date for becom­ing a top-​​selling copywriter.

Born with a minor phys­i­cal dis­abil­ity, he was abused by an alco­holic father who did so because he sim­ply could not accept that he “failed.” So to his father, Michel was regarded as a fail­ure and often treated as such.

As a result, Michel lived a secluded child­hood in an attempt to avoid his father (and the rest of the world) as much as he could, fight­ing an over­whelm­ing fear of rejec­tion and mild ago­ra­pho­bia. (Luck­ily, his father is now insti­tu­tion­al­ized with an alcoholism-​​related men­tal ill­ness called Korsakov’s Dis­ease.)

One day, a quote from Ralph Waldo Emer­son inspired him. Do what you fear and the death of that fear is cer­tain. What bet­ter way is there to fight the fear of rejec­tion than a pro­fes­sion in which peo­ple get rejected all the time?

So Michel plunged into the world of sales in order to face his fears head-​​on. But being on strict com­mis­sions, his lack of sales and there­fore income forced him to file for bank­ruptcy at the still young age of 21. (One of two times, in fact.)

... To The Success Doctor™

Fueled by his unique abil­ity to write per­sua­sively, Michel finally dis­cov­ered the key. By using com­pelling copy­writ­ing, he began to write ads and saleslet­ters in order to attract qual­i­fied clients to him — and not the other way around.

That way, he no longer had to be rejected. Lit­tle did he know at the time, the result from that small exper­i­ment was a piv­otal moment in his career. Writ­ing sim­ple lead gen­er­a­tion let­ters was his entry into the world of copy­writ­ing that would for­ever change his life.

In just under a year fol­low­ing his bank­ruptcy, Michel Fortin became the top sales pro­ducer for a For­tune 500 Cana­dian com­pany, win­ning awards and sales con­tests. In just a few years, he gen­er­ated mil­lions in sales for numer­ous employ­ers and clients all over the globe, from Canada, Aus­tralia, Europe, China, Rus­sia, and of course, the US.

Today, he’s not only a copy­writer, but also an in-​​demand pub­lic speaker and highly sought-​​after con­sul­tant. Michel often talks at con­fer­ences, boot­camps, and sem­i­nars around the world — some charg­ing as much as $1,500 to $5,000 a seat to attend!

Here are a few pho­tos of Michel in action, includ­ing the Big Sem­i­nar at which he spoke sev­eral times in mul­ti­ple cities across the US, the Wem­b­ley Cen­tre in the UK where he spoke in front of thou­sands of eager lis­ten­ers, and a small Las Vegas workshop.

Michel Fortin has also shared the stage with the leg­endary Jay Abra­ham, T. Harv Ecker, Armand Morin, Mark Vic­tor Hansen (co-​​creator of the “Chicken Soup for The Soul®”), David Garfinkel, Joe Vitale and John Assaraf (co-​​authors of “The Secret”), John Carl­ton, the late Gary Hal­bert, Mark Joyner, John Reese, Jay Con­rad Levin­son (author of “Guerilla Mar­ket­ing”), Stephen Pierce, and more.

He has also appeared as a guest on sev­eral talk shows on TV and radio, includ­ing Small Busi­ness Heroes, the Mike Lit­man Show, Blog Talk Radio, and many others.

Hun­dreds of his arti­cles and count­less inter­views have appeared in well over 500 pub­li­ca­tions and mag­a­zines world­wide, includ­ing Home Busi­ness Mag­a­zine, Wealth Build­ing Mag­a­zine, Mar­ket­ing Power!, Web Pro­mote, The Inter­net Mar­ket­ing Chron­i­cles, Inter​net​.com, About​.com, Entre​pre​neur​.com, Office​.com, and thou­sands of others.

Michel Fortin also taught Mar­ket­ing Prin­ci­ples, Mar­ket­ing Man­age­ment, eCom­merce, and Pro­fes­sional Sell­ing at a local col­lege for sev­eral years, under their accred­ited Busi­ness Admin­is­tra­tion and Mar­ket­ing programs.

In 2001, he was bestowed the honor of being inducted in the acclaimed Who’s Who His­tor­i­cal Soci­ety, a pres­ti­gious orga­ni­za­tion that doc­u­ments and pub­lishes the biogra­phies of the world’s most pro­lific busi­ness pro­fes­sion­als since 1928.

On a Personal Note

In 2006, Michel mar­ried Sylvie Char­rier. Sylvie is the owner of Worka​holic​s4Hire​.com, Inc., one of the Internet’s most pro­lific out­sourc­ing and project man­age­ment firms. Together, they own Suc­cess Chef, an online train­ing sys­tem for mar­ket­ing online.

Inci­den­tally, you may have noticed pink rib­bons in some of Michel’s pho­tos. Shortly after they mar­ried, Sylvie was diag­nosed with breast can­cer. Today, both his wife and his mother are vic­tims to this ter­ri­ble dis­ease. Read Sylvie Fortin’s inspi­ra­tional blog.

Michel Fortin cur­rently lives in Ottawa, Canada with his daugh­ters Megan, Celeste, and Paige, and his son Tyler. He’s also an expe­ri­enced drum­mer and musi­cian, and plays occa­sion­ally with his rock band, Dig­gin’ For Hoffa, around town.

About This Blog

This blog is a place where Michel Fortin posts arti­cles, tips, and news, as well as some of his opin­ions and ideas. Top­ics revolve around Inter­net mar­ket­ing, direct response copy­writ­ing, and per­sonal devel­op­ment skills. He posts on aver­age once a week.

Michel designed this blog per­son­ally with­out any out­side help. It was heav­ily cus­tomized from a base theme from Inst​ant​Shift​.com. It has been dras­ti­cally mod­i­fied, and the graph­ics, con­tent, and most of the code are per­son­ally cre­ated by Michel himself.

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