Comments on: Your Reader Wants To Know These 5 Things

By: sarahclachar

sarahclachar — Sat, 06 Feb 2010 21:52:48 +0000

Credibility is tantamount when online: See great ideas: RT @michelfortin Your Reader Wants To Know These 5 Things http://bit.ly/8aIz3

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By: YourGoToGuy

YourGoToGuy — Thu, 21 Jan 2010 18:16:09 +0000

Your Reader Wants To Know These 5 Things | The Michel Fortin Blog | http://yourgotoguy.com/v7t

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By: twdeeter

twdeeter — Tue, 08 Dec 2009 16:17:46 +0000

succinct copywriting tips from @michelfortin — Your Reader Wants To Know These 5 Things: http://bit.ly/2dlgoF

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By: AndyBeard

AndyBeard — Mon, 07 Dec 2009 19:35:31 +0000

Your Reader Wants To Know These 5 Things | The Michel Fortin Blog http://bit.ly/4PtPOU

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By: geebee9000

geebee9000 — Fri, 27 Nov 2009 05:07:58 +0000

Your Reader Wants To Know These 5 Things: http://bit.ly/2dlgoF via @addthis

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By: Mary E Ulrich

Mary E Ulrich — Thu, 26 Nov 2009 20:40:55 +0000

365 retweets already. Amazing. RT @michelfortin Your Reader Wants To Know These 5 Things http://bit.ly/8aIz3

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By: GhazalAlvi

GhazalAlvi — Sat, 05 Sep 2009 19:31:49 +0000

RT @michelfortin Your Reader Wants To Know These 5 Things http://bit.ly/8aIz3

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By: filippotoso

filippotoso — Sat, 05 Sep 2009 15:03:01 +0000

discovered 5 things your reader wants to know: http://bit.ly/1bARQx

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By: Anonymous

Anonymous — Sat, 05 Sep 2009 05:08:00 +0000

But even with knowledge, without proof, it is still hard to build the unique credibility. As nowadays people still want proof in order to really believe what you said is true. So if I had no proof yet about my information, but have accurate knowledge about my information, what is the best way to really make them trust the accurate knowledge. Sometime even myself, I always wants proof more then listening to accurate information with any proof yet.

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By: eVisionMedia

eVisionMedia — Thu, 03 Sep 2009 17:23:24 +0000

RT @michelfortin Your Reader Wants To Know These 5 Things http://bit.ly/8aIz3

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By: Anonymous

Anonymous — Thu, 03 Sep 2009 14:57:00 +0000

I like the "anti -authority" stance as it comes from the "University of Personel Experience" as opposed to having read about the subject and becoming an expert. A 2d rather than a 3d authority At one teaching session during a Hypno-Therapy course I was attending the "Expert Instructor "who had by his own admission never suffered depression or had taken the any of the drugs he was recommending was loath to hear of any personnel experiences that contradicted his "Expertise" Thank you for another great read

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By: Anonymous

Anonymous — Thu, 03 Sep 2009 08:35:00 +0000

Hi Micheal …

Thanks for you clear explanation . I am sure this post will help me to come out with a more
compelling and convincing sales copy for my business in future.

I agree with the 5 points that you mentioned regarding 5 different type of reasons that people want to know :

1. you (the reader)
2. Why me (the author)
3. Why this (the offer)
4. Why now (the urgency)
5. Why this price (the value

As far as I am concerned , sales copy can also be assumed as an online marketer that
will represent products or services. So before any decision being made by potential customers
either to buy or not , they will definitely look for similar answers that relate back to the above 5 points. Reason being , is that there are too many competitors and scams available out there especially on the Internet. When you mentioned that using credibility and experience as a major selling point in a sales copy , it shows that sales copy definitely work like one’s online marketer that will do his / her job to market those products and services to potential customers. Thanks again man for good post.

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