Why Some Marketers Are Psychics

Why is it that suc­cess­ful mar­keters and online entre­pre­neurs seem to have this vir­tual “6th sense” when it comes to pin­point­ing hot, hun­gry, and highly prof­itable mar­kets they can sell prod­ucts to?

We see this again and again and again.

They seem to have this “Midas touch” when it comes to sell­ing online. Any prod­uct they launch sells like gang­busters. Every pro­mo­tion they do bal­loons their bank accounts. Every new mar­ket they enter becomes a sure­fire winner.

But ask them how they tap these hid­den gold­mines with an almost impec­ca­ble accu­racy, and the likely response you will get is, “I don’t know, it just feels right.”

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this your­self, and you don’t have to be psy­chic or shell out a lot of money!)

Top mar­keters do what is often referred to as “via­bil­ity research.” They want to know:

• Is there a mar­ket out there with a need yet to be fulfilled?
• Is that mar­ket iden­ti­fi­able, acces­si­ble, and above all, profitable?
• Is there a prod­uct or solu­tion that can sat­isfy that need?
• Can they quickly and eas­ily turn that need into a burn­ing desire?
• And more impor­tantly, will it sell in spite of the competition?

Bot­tom line, is the mar­ket viable?

My beau­ti­ful wife, Sylvie Fortin, owns a com­pany called Workaholics4Hire. For years her com­pany served many of the top mar­keters. In fact, that’s how we met. I wrote copy for the same top mar­keters who hired her for out­sourc­ing work.

Guess what’s her most sought-​​after service?

Aside from cus­tomer sup­port and con­tent devel­op­ment, top mar­keters have hired her com­pany to con­duct “Via­bil­ity Research.” Yes, this intu­itive skill top mar­keters seem to have in “prospect­ing for gold” online.

(An impor­tant caveat: “via­bil­ity research” is not just your stan­dard key­word research. In fact, key­word research is only a small piece of the puzzle.)

In our lat­est mul­ti­me­dia train­ing prod­uct for instance, we offer hun­dreds of tuto­ri­als and stream­ing lessons that talk about mak­ing money online in just four sim­ple steps:

1. Via­bil­ity
2. Sourc­ing
3. Web­site
4. Mar­ket­ing

The first step, “Via­bil­ity,” is the most impor­tant one of all.

Why? Because if you ignore, skip over, or fail to carry out this impor­tant first step, then the rest of the for­mula falls down the tubes. Not only that, but you run a much greater risk of fail­ing — and los­ing a lot of money and time in the process.

(If you do suc­ceed by sim­ply guess­ing your way online, it’s going to be a mat­ter of luck. At best, you won’t be suc­cess­ful for very long, or you’re going to be stuck with a lot of refunds. Or both.)

In Suc­cess Chef, my wife dis­cusses, in painstak­ing (yet prac­ti­cal) detail, the step-​​by-​​step process of con­duct­ing proper via­bil­ity research.

Yes, I did say “proper,” because there’s a good way to do it and a bad way. A lot of peo­ple do it poorly, back­wards, or incompletely.

(For exam­ple, many peo­ple will sim­ply stop at key­word research think­ing that, if a key­word is highly searched for, then there is a demand. Noth­ing can be fur­ther from the truth. What about com­pe­ti­tion? What about the way peo­ple want the product?)

The key behind con­duct­ing proper via­bil­ity research is to answer three mission-​​critical ques­tions. The first two are the eas­i­est. (Even so, a lot of peo­ple still ignore them.) The third one is just as impor­tant if not more so.

So what are these three key questions?

1. Who is your market?
2. What do they want?
3. And how do they want it?

Those are the ques­tions you must ask your­self, and the ques­tions proper via­bil­ity research answers for you — and often­times, a whole lot more!

Imag­ine the amount of money, work, and frus­tra­tion you save your­self when you answer these ques­tions, espe­cially before you launch your next product…

Imag­ine being able to launch any prod­uct or any mar­ket­ing pro­mo­tion know­ing full well that it’s going to sell like hot­cakes and make you a lot of money…

Imag­ine find­ing new things about your exist­ing mar­ket you never knew about, which enables you to sell more, more often, and more effec­tively to them…

In Suc­cess Chef, my wife explains the exact, same process she goes through when her com­pany does via­bil­ity research for her top mar­ket­ing clients.

Suc­cess Chef Uni­ver­sity is cur­rently sell­ing for $2,997, but you don’t have to shell out close to three grand to learn about this impor­tant first step.

Not even a hun­dred bucks!

Today, we’ve unof­fi­cially launched our first in a series of “cook­books,” enti­tled: Mar­ket­ing E.S.P.: How to Pin­point Hot, Hun­gry, and Highly Prof­itable Markets.

What will “Mar­ket­ing E.S.P.” do for you?

Suc­cess Chef Cook­books are a series of lessons that explains some of the core con­cepts taught in Suc­cess Chef Uni­ver­sity. “Mar­ket­ing E.S.P.” explores the most crit­i­cal com­po­nent in Suc­cess Chef’s famous four-​​step process.

And that’s “viability.”

This cook­book explains, in plain Eng­lish, exactly how these top mar­keters do it. Finally, some­one has trans­lated this seem­ing “psy­chic abil­ity” top mar­keters have, and put it into a series of step-​​by-​​step, stream­ing video lessons any­one can follow.

(Now you know why my wife’s com­pany has been the “secret weapon” behind many of these top mar­keters for so many years!)

In Mar­ket­ing E.S.P.‘s cook­book, we show you how to dis­cover viable mar­kets that can make you a lot of money, how to deter­mine if your exist­ing mar­ket (or prod­uct) is indeed viable, and how to sell more (and more effec­tively) to exist­ing markets.

Because via­bil­ity is more than just find­ing out…

• The right markets,
• The right prod­ucts for them, and
• The right ways to give it to them.

Proper via­bil­ity research also allows you to…

• Dis­cover new, hun­gry and prof­itable markets.
• Locate your best, under­served mar­kets for your products.
• Exploit profit oppor­tu­ni­ties hid­den deep inside your market.
• Find or cre­ate new prod­ucts you can sell them or monetize.
• Plug costly leaks that are suck­ing your busi­ness dry.
• Cre­ate new deliv­ery sys­tems to max­i­mize your profits.
• Dupli­cate your efforts quickly, eas­ily and economically.
• Save loads of time know­ing you have the right market.
• Ensure each prod­uct you sell is suc­cess­ful from the start.
• Focus on what works, and dump what doesn’t.
• And much, much more!

Here’s an exam­ple of what proper via­bil­ity can do for you…

Mar­ket­ing E.S.P. offers you the exact same strate­gies top mar­keters use. In fact, when you claim your copy of this vital course, you get a total of:

• Seven (7) major lessons cov­er­ing the four (4) steps:
  • Find­ing hun­gry markets;
  • Deter­min­ing popularity;
  • Spy­ing on your competition;
  • And under­stand­ing demand.
• 11 sub-​​lessons, with 2–3 per step (18 in all), such as:
  • Ver­ti­cal mar­ket research;
  • Hor­i­zon­tal mar­ket research;
  • Multi-​​dimensional research;
  • And much, much more!
• 17 stream­ing video tuto­ri­als (4.6 hours in all).
• Three (3) sim­ple home­work assignments.
• Seven (7) help­ful illus­tra­tions and guides.
• Lists of hun­dreds of resources and tools.
• Three (3) fill-​​in-​​the-​​blank tem­plates with examples.
• And a copy-​​and-​​paste cal­cu­la­tor (spreadsheet).

If you’re inter­ested in gain­ing this almost “psy­chic abil­ity” to pin­point highly prof­itable mar­kets online, and how to do it right so that every new mar­ket you enter, every new prod­uct you launch, and every new pro­mo­tion you make is a sure­fire win­ner, then you need Mar­ket­ing E.S.P.

Again, you don’t have to pay the $2,997 life­time mem­ber tuition for the full Suc­cess Chef Uni­ver­sity to access this pow­er­ful cook­book. For a lim­ited time, we’re offer­ing it for a very low price of just $97.

We plan on launch­ing future cook­books just like this one, but we will be pric­ing them at $197 each. So if you want to take advan­tage of this one at such a low price, you bet­ter hurry and claim your access to this amaz­ing course now.

About the Author

Last 5 Posts By Michel Fortin

• Superior Value Equals Superior Sales
• On Not Playing The Blame Game
• The Future of The Internet is Cloudy
• Carve Your Niche By Dominating One
• Can Copy And Content Commingle?

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