Comments on: Why Freelance Copywriters Go Hungry

Comments on: Why Freelance Copywriters Go Hungry http://www.michelfortin.com/why-freelance-copywriters-go-hungry/ Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin. Mon, 01 Dec 2008 19:58:53 +0000 http://wordpress.org/?v=2.6.5 By: Karen Scott http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39417 Karen Scott Tue, 27 Nov 2007 22:43:09 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39417 I was interested in the information about the website optimizer. I just saw online a software program called Glyphius, that compares your sales letter with one that's been proven effective, and gives it a score, so then you can change your sales letter to make it stronger. Is that similar?<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39417','Karen Scott'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39417','Karen Scott','I was interested in the information about the website optimizer. I just saw online a software program called Glyphius, that compares your sales letter with one that\'s been proven effective, and gives it a score, so then you can change your sales letter to make it stronger. Is that similar?'); return false;">Quote</a></div> I was interested in the information about the website optimizer. I just saw online a software program called Glyphius, that compares your sales letter with one that’s been proven effective, and gives it a score, so then you can change your sales letter to make it stronger. Is that similar?

]]> By: Ryan Healy http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39207 Ryan Healy Thu, 11 Oct 2007 15:08:12 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39207 Hi Jerry - I wasn't suggesting "It's not your fault" as a subject line. Usually, the phrase appears after you dramatize a problem in your letter. You turn up the pain, then tell the reader it's not his fault. This exonerates him from his past mistakes, but also implies he must take action now that he's being offered the solution. Watch for how it is used in other letters and you'll understand better how it works.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39207','Ryan Healy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39207','Ryan Healy','Hi Jerry - I wasn\'t suggesting \"It\'s not your fault\" as a subject line. Usually, the phrase appears after you dramatize a problem in your letter. You turn up the pain, then tell the reader it\'s not his fault. This exonerates him from his past mistakes, but also implies he must take action now that he\'s being offered the solution. Watch for how it is used in other letters and you\'ll understand better how it works.'); return false;">Quote</a></div> Hi Jerry - I wasn’t suggesting “It’s not your fault” as a subject line. Usually, the phrase appears after you dramatize a problem in your letter. You turn up the pain, then tell the reader it’s not his fault. This exonerates him from his past mistakes, but also implies he must take action now that he’s being offered the solution. Watch for how it is used in other letters and you’ll understand better how it works.

]]> By: Jerry http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39206 Jerry Thu, 11 Oct 2007 04:35:07 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39206 @Ryan Healy- Sure i would appreciate reading your article on phases that have stood the test of time. But i wonder if a phrase like "Its not your fault" still works. If i found that on my mail box i know i would delete it coz it almost sounds like spam.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39206','Jerry'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39206','Jerry','@Ryan Healy- Sure i would appreciate reading your article on phases that have stood the test of time. But i wonder if a phrase like \"Its not your fault\" still works. If i found that on my mail box i know i would delete it coz it almost sounds like spam.'); return false;">Quote</a></div> @Ryan Healy- Sure i would appreciate reading your article on phases that have stood the test of time. But i wonder if a phrase like “Its not your fault” still works. If i found that on my mail box i know i would delete it coz it almost sounds like spam.

]]> By: Copywriters are coining money - but what if YOU’RE not? » Seven Days To Easy-Money: Copywriting Success http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39105 Copywriters are coining money - but what if YOU’RE not? » Seven Days To Easy-Money: Copywriting Success Sat, 22 Sep 2007 22:58:45 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39105 [...] Ryan Healey has an interesting article on Michael Fortin’s blog: Why Freelance Copywriters Go Hungry. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39105','Copywriters are coining money - but what if YOU’RE not? » Seven Days To Easy-Money: Copywriting Success'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39105','Copywriters are coining money - but what if YOU’RE not? » Seven Days To Easy-Money: Copywriting Success','[...] Ryan Healey has an interesting article on Michael Fortin’s blog: Why Freelance Copywriters Go Hungry. [...]'); return false;">Quote</a></div> [...] Ryan Healey has an interesting article on Michael Fortin’s blog: Why Freelance Copywriters Go Hungry. [...]

]]> By: Alfred Jones http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39061 Alfred Jones Tue, 18 Sep 2007 07:42:38 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-39061 Nice article Ryan, hope its really a useful one for all the freelance copy writers. your three skill sets are important one for the copywriters to follow. confidence, sales experience and marketing know-how sub titles are clear in explaining about the objectives. i like the confidence subtitle and i can analyze the importance of it. hope all the freelance copywriters finds their success one step forward after using this skills. Thanks.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('39061','Alfred Jones'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('39061','Alfred Jones','Nice article Ryan, hope its really a useful one for all the freelance copy writers. your three skill sets are important one for the copywriters to follow. confidence, sales experience and marketing know-how sub titles are clear in explaining about the objectives. i like the confidence subtitle and i can analyze the importance of it. hope all the freelance copywriters finds their success one step forward after using this skills. Thanks.'); return false;">Quote</a></div> Nice article Ryan, hope its really a useful one for all the freelance copy writers. your three skill sets are important one for the copywriters to follow. confidence, sales experience and marketing know-how sub titles are clear in explaining about the objectives. i like the confidence subtitle and i can analyze the importance of it. hope all the freelance copywriters finds their success one step forward after using this skills. Thanks.

]]> By: Info Product Creation | Copywriting Tips | Khai » Blog Archive » F.A.Q. About Khai - By POPULAR DEMAND! http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38966 Info Product Creation | Copywriting Tips | Khai » Blog Archive » F.A.Q. About Khai - By POPULAR DEMAND! Wed, 05 Sep 2007 09:20:51 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38966 [...] Ryan Healy quotes this on Michael Fortin’s blog: It was the young John E. Kennedy who proclaimed in 1904 that advertising was "salesmanship in print." His definition stuck. Copywriters understand the "print" part; they often overlook the "salesmanship" part. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38966','Info Product Creation | Copywriting Tips | Khai » Blog Archive » F.A.Q. About Khai - By POPULAR DEMAND!'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38966','Info Product Creation | Copywriting Tips | Khai » Blog Archive » F.A.Q. About Khai - By POPULAR DEMAND!','[...] Ryan Healy quotes this on Michael Fortin’s blog: It was the young John E. Kennedy who proclaimed in 1904 that advertising was \"salesmanship in print.\" His definition stuck. Copywriters understand the \"print\" part; they often overlook the \"salesmanship\" part. [...]'); return false;">Quote</a></div> [...] Ryan Healy quotes this on Michael Fortin’s blog: It was the young John E. Kennedy who proclaimed in 1904 that advertising was “salesmanship in print.” His definition stuck. Copywriters understand the “print” part; they often overlook the “salesmanship” part. [...]

]]> By: Ryan Healy http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38943 Ryan Healy Fri, 31 Aug 2007 19:42:43 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38943 @ Jerry - Your question would require a separate article to fully cover. Some phrases I believe have stood the test of time include: "Of course," "It's not your fault," "Dear Friend," etc. These, on their own, may or may not be helpful. Really, I would need to list each phrase with an explanation of why it works. Perhaps this is an article for the future...<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38943','Ryan Healy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38943','Ryan Healy','@ Jerry - Your question would require a separate article to fully cover. Some phrases I believe have stood the test of time include: \"Of course,\" \"It\'s not your fault,\" \"Dear Friend,\" etc.\r\n\r\nThese, on their own, may or may not be helpful. Really, I would need to list each phrase with an explanation of why it works. Perhaps this is an article for the future...'); return false;">Quote</a></div> @ Jerry - Your question would require a separate article to fully cover. Some phrases I believe have stood the test of time include: “Of course,” “It’s not your fault,” “Dear Friend,” etc.

These, on their own, may or may not be helpful. Really, I would need to list each phrase with an explanation of why it works. Perhaps this is an article for the future…

]]> By: Jerry http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38942 Jerry Fri, 31 Aug 2007 19:11:01 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38942 Ryan Healy, i wish you would share with us just a few of those phrases that have stood the test of time. I know words like free will for a long time remain popular.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38942','Jerry'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38942','Jerry','Ryan Healy, i wish you would share with us just a few of those phrases that have stood the test of time. I know words like free will for a long time remain popular.'); return false;">Quote</a></div> Ryan Healy, i wish you would share with us just a few of those phrases that have stood the test of time. I know words like free will for a long time remain popular.

]]> By: maneesh http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38939 maneesh Wed, 29 Aug 2007 18:05:31 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38939 @ryan yes indeed.. certain phrases do hav a charm of their own and can be used.... i guess it becomes a question of having an individual style and being repetitive .. one needs to walk the line well neway guess we both hav agreed on it... missed out on my previous comment..- very good bit of writing there !<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38939','maneesh'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38939','maneesh','@ryan \r\nyes indeed.. certain phrases do hav a charm of their own and can be used....\r\ni guess it becomes a question of having an individual style and being repetitive .. one needs to walk the line well\r\n\r\nneway guess we both hav agreed on it...\r\nmissed out on my previous comment..- very good bit of writing there !'); return false;">Quote</a></div> @ryan
yes indeed.. certain phrases do hav a charm of their own and can be used….
i guess it becomes a question of having an individual style and being repetitive .. one needs to walk the line well

neway guess we both hav agreed on it…
missed out on my previous comment..- very good bit of writing there !

]]> By: Ryan Healy http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38938 Ryan Healy Wed, 29 Aug 2007 17:42:17 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38938 @ Maneesh - Certainly, a "one trick copywriter" will run into problems. A copy of a copy of a copy will probably be worth less than the original. Although there are certain phrases that have stood the test of time. I often use these phrases, no matter the project.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38938','Ryan Healy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38938','Ryan Healy','@ Maneesh - Certainly, a \"one trick copywriter\" will run into problems. A copy of a copy of a copy will probably be worth less than the original. Although there are certain phrases that have stood the test of time. I often use these phrases, no matter the project.'); return false;">Quote</a></div> @ Maneesh - Certainly, a “one trick copywriter” will run into problems. A copy of a copy of a copy will probably be worth less than the original. Although there are certain phrases that have stood the test of time. I often use these phrases, no matter the project.

]]> By: maneesh http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38937 maneesh Wed, 29 Aug 2007 17:32:22 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38937 in my opinion another reason could be added here... freelancers sometime tend to get stuck in a certain mode.. they write a great copy and try to emulate it often only to get stuck in cheap imitations of their own work.. i don know if this leaves them hungry but surely devalues them to a certain extent... is this valid.. or is it jus me imagining it :)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38937','maneesh'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38937','maneesh','in my opinion another reason could be added here...\r\n\r\nfreelancers sometime tend to get stuck in a certain mode.. they write a great copy and try to emulate it often only to get stuck in cheap imitations of their own work.. i don know if this leaves them hungry but surely devalues them to a certain extent...\r\n\r\nis this valid.. or is it jus me imagining it :)'); return false;">Quote</a></div> in my opinion another reason could be added here…

freelancers sometime tend to get stuck in a certain mode.. they write a great copy and try to emulate it often only to get stuck in cheap imitations of their own work.. i don know if this leaves them hungry but surely devalues them to a certain extent…

is this valid.. or is it jus me imagining it

]]> By: Ryan Healy http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38935 Ryan Healy Tue, 28 Aug 2007 18:36:25 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38935 @ Raj - On July 8, Michel sent out an email. He invited guest bloggers. Here's the reason he gave... "Well, I'm not going on vacation. But I will be 'incognito' for a while as my wife and I move into a new home starting next week, and until the end of the month (and give or take another couple of weeks in August to settle in)." So I expect we'll hear from Michel soon, seeing as it is now the end of August. Hope this helps, Raj. @ Jacquelyn - Thanks for sharing. That's a great suggestion to make sure you get training with a sales gig. Otherwise, you may be no better off than you when you started.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38935','Ryan Healy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38935','Ryan Healy','@ Raj - On July 8, Michel sent out an email. He invited guest bloggers. Here\'s the reason he gave...\r\n\r\n\"Well, I\'m not going on vacation. But I will be \'incognito\' for a while as my wife and I move into a new home starting next week, and until the end of the month (and give or take another couple of weeks in August to settle in).\"\r\n\r\nSo I expect we\'ll hear from Michel soon, seeing as it is now the end of August. Hope this helps, Raj.\r\n\r\n@ Jacquelyn - Thanks for sharing. That\'s a great suggestion to make sure you get training with a sales gig. Otherwise, you may be no better off than you when you started.'); return false;">Quote</a></div> @ Raj - On July 8, Michel sent out an email. He invited guest bloggers. Here’s the reason he gave…

“Well, I’m not going on vacation. But I will be ‘incognito’ for a while as my wife and I move into a new home starting next week, and until the end of the month (and give or take another couple of weeks in August to settle in).”

So I expect we’ll hear from Michel soon, seeing as it is now the end of August. Hope this helps, Raj.

@ Jacquelyn - Thanks for sharing. That’s a great suggestion to make sure you get training with a sales gig. Otherwise, you may be no better off than you when you started.

]]> By: Michel Fortin http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38934 Michel Fortin Tue, 28 Aug 2007 18:32:20 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38934 @Raj: We've recently revamped our <a href="http://www.massiveactionmentors.com" target=_blank" rel="nofollow">coaching program</a> (it was in the email today), and I have some great content coming up real soon. But... are the surrogate bloggers giving you some great content in the meantime?<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38934','Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38934','Michel Fortin','@Raj:\r\n\r\nWe\'ve recently revamped our <a href=\"http:\/\/www.massiveactionmentors.com\" target=_blank\" rel=\"nofollow\">coaching program<\/a> (it was in the email today), and I have some great content coming up real soon.\r\n\r\nBut... are the surrogate bloggers giving you some great content in the meantime?'); return false;">Quote</a></div> @Raj:

We’ve recently revamped our coaching program (it was in the email today), and I have some great content coming up real soon.

But… are the surrogate bloggers giving you some great content in the meantime?

]]> By: Jacquelyn Lynn http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38933 Jacquelyn Lynn Tue, 28 Aug 2007 17:51:54 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38933 Excellent point: Sales skills are essential to successful freelancing. Developing strong sales skills will not only enhance your bank account, but every aspect of your life. I spent almost 10 years in transportation sales and marketing before making the leap to full-time freelancing and â€“ even though I didn't realize it at the time â€“ it was the best foundation for being self-employed that I could have. One suggestion: if you decide to take a sales job, be sure to choose a company that will provide you with training. And remember that selling skills â€“ like any skill â€“ need to be practiced, practiced, practiced until they become second nature. Jacquelyn Lynn Business Writer - Ghostwriter<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38933','Jacquelyn Lynn'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38933','Jacquelyn Lynn','Excellent point: Sales skills are essential to successful freelancing. Developing strong sales skills will not only enhance your bank account, but every aspect of your life. I spent almost 10 years in transportation sales and marketing before making the leap to full-time freelancing and Ã¢â�¬â�� even though I didn\'t realize it at the time Ã¢â�¬â�� it was the best foundation for being self-employed that I could have. \r\n\r\nOne suggestion: if you decide to take a sales job, be sure to choose a company that will provide you with training. And remember that selling skills Ã¢â�¬â�� like any skill Ã¢â�¬â�� need to be practiced, practiced, practiced until they become second nature. \r\n\r\nJacquelyn Lynn\r\nBusiness Writer - Ghostwriter'); return false;">Quote</a></div> Excellent point: Sales skills are essential to successful freelancing. Developing strong sales skills will not only enhance your bank account, but every aspect of your life. I spent almost 10 years in transportation sales and marketing before making the leap to full-time freelancing and â€“ even though I didn’t realize it at the time â€“ it was the best foundation for being self-employed that I could have.

One suggestion: if you decide to take a sales job, be sure to choose a company that will provide you with training. And remember that selling skills â€“ like any skill â€“ need to be practiced, practiced, practiced until they become second nature.

Jacquelyn Lynn
Business Writer - Ghostwriter

]]> By: Raj http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38932 Raj Tue, 28 Aug 2007 17:48:47 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38932 Dear Michel, I appreciate your efforts to promote & bring other copy writers on your blog. But where are you. We are NOT getting your own voice or taste on your own blog MAN!... Dear, Are You feeling Hungry for other copy-writers? Expacting your success... Raj.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38932','Raj'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38932','Raj','Dear Michel,\r\n\r\nI appreciate your efforts to promote & bring other copy writers on your blog. But where are you. We are NOT getting your own voice or taste on your own blog MAN!...\r\n\r\nDear, Are You feeling Hungry for other copy-writers?\r\n\r\nExpacting your success...\r\n\r\nRaj.'); return false;">Quote</a></div> Dear Michel,

I appreciate your efforts to promote & bring other copy writers on your blog. But where are you. We are NOT getting your own voice or taste on your own blog MAN!…

Dear, Are You feeling Hungry for other copy-writers?

Expacting your success…

Raj.

]]> By: Ryan Healy http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38931 Ryan Healy Tue, 28 Aug 2007 17:12:22 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38931 @ Joseph - Yes, customer service is important. So is the ability to mesh with different personality types. I'm glad you noted this. @ Cheryl - I agree with your observation. Copywriters should have a good idea of where they are headed before they embark on a freelance career. Otherwise, it is the equivalent of being a ship without a rudder. @ Mike - Thanks for the kudos. I appreciate it! :-)<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38931','Ryan Healy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38931','Ryan Healy','@ Joseph - Yes, customer service is important. So is the ability to mesh with different personality types. I\'m glad you noted this.\r\n\r\n@ Cheryl - I agree with your observation. Copywriters should have a good idea of where they are headed before they embark on a freelance career. Otherwise, it is the equivalent of being a ship without a rudder.\r\n\r\n@ Mike - Thanks for the kudos. I appreciate it! :-)'); return false;">Quote</a></div> @ Joseph - Yes, customer service is important. So is the ability to mesh with different personality types. I’m glad you noted this.

@ Cheryl - I agree with your observation. Copywriters should have a good idea of where they are headed before they embark on a freelance career. Otherwise, it is the equivalent of being a ship without a rudder.

@ Mike - Thanks for the kudos. I appreciate it!

]]> By: Mike Jezek http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38930 Mike Jezek Tue, 28 Aug 2007 16:58:43 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38930 Always good stuff from Ryan. Keep up the good work bro!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38930','Mike Jezek'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38930','Mike Jezek','Always good stuff from Ryan.\r\n\r\nKeep up the good work bro!'); return false;">Quote</a></div> Always good stuff from Ryan.

Keep up the good work bro!

]]> By: Link Love | Writer's Resource Center http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38929 Link Love | Writer's Resource Center Tue, 28 Aug 2007 16:58:10 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38929 [...] Why Freelance Copywriters Go Hungry There’s some good advice here, although the image of Michel Fortin glowering at me from the masthead was a bit unsettling. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38929','Link Love | Writer\'s Resource Center'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38929','Link Love | Writer\'s Resource Center','[...] Why Freelance Copywriters Go Hungry There’s some good advice here, although the image of Michel Fortin glowering at me from the masthead was a bit unsettling. [...]'); return false;">Quote</a></div> [...] Why Freelance Copywriters Go Hungry There’s some good advice here, although the image of Michel Fortin glowering at me from the masthead was a bit unsettling. [...]

]]> By: Cheryl Antier http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38927 Cheryl Antier Tue, 28 Aug 2007 16:48:09 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38927 Hi Ryan - I agree with what you said and would add one more thing (sorry about the added learning curve item Deb) - I think that there are a lot of freelancers who haven't figured out where they "fit" as a copywriter - and rather than choosing a specialty, or becoming known for working in a specific niche, they bounce all over the place, trying to either do it all, or figure out exactly where they belong. So rather than building up a solid reputation with a few clients - or even taking the time to focus on following through with a solid marketing strategy to their niche, they're too busy "chasing the dream" to "weave it into reality." Which results in a weak advertising campaign, fewer actual clients because prospective clients don't feel the "click" and less money coming in every month...which starts a downward spiral of them having even less confidence, not following through on their marketing strategy, etc...<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38927','Cheryl Antier'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38927','Cheryl Antier','Hi Ryan - I agree with what you said and would add one more thing (sorry about the added learning curve item Deb) - I think that there are a lot of freelancers who haven\'t figured out where they \"fit\" as a copywriter - and rather than choosing a specialty, or becoming known for working in a specific niche, they bounce all over the place, trying to either do it all, or figure out exactly where they belong. \r\n\r\nSo rather than building up a solid reputation with a few clients - or even taking the time to focus on following through with a solid marketing strategy to their niche, they\'re too busy \"chasing the dream\" to \"weave it into reality.\" Which results in a weak advertising campaign, fewer actual clients because prospective clients don\'t feel the \"click\" and less money coming in every month...which starts a downward spiral of them having even less confidence, not following through on their marketing strategy, etc...'); return false;">Quote</a></div> Hi Ryan - I agree with what you said and would add one more thing (sorry about the added learning curve item Deb) - I think that there are a lot of freelancers who haven’t figured out where they “fit” as a copywriter - and rather than choosing a specialty, or becoming known for working in a specific niche, they bounce all over the place, trying to either do it all, or figure out exactly where they belong.

So rather than building up a solid reputation with a few clients - or even taking the time to focus on following through with a solid marketing strategy to their niche, they’re too busy “chasing the dream” to “weave it into reality.” Which results in a weak advertising campaign, fewer actual clients because prospective clients don’t feel the “click” and less money coming in every month…which starts a downward spiral of them having even less confidence, not following through on their marketing strategy, etc…

]]> By: Joseph Ratliff http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38926 Joseph Ratliff Tue, 28 Aug 2007 16:41:14 +0000 http://www.michelfortin.com/why-freelance-copywriters-go-hungry/#comment-38926 Nicely done Ryan. I agree, these three things are the "core skill sets" that a freelance copywriter should have to be successful more easily. The last one is... Customer Service. You have to know how to deal with different personalities and adjust to meet your client's needs. This can affect future referral business, which leads to eating Top Raman instead of steak and eggs. ;) Joseph Ratliff Copywriter Author of The Profitable Business Edge 2<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('38926','Joseph Ratliff'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('38926','Joseph Ratliff','Nicely done Ryan.\r\n\r\nI agree, these three things are the \"core skill sets\" that a freelance copywriter should have to be successful more easily.\r\n\r\nThe last one is...\r\n\r\nCustomer Service. You have to know how to deal with different personalities and adjust to meet your client\'s needs. This can affect future referral business, which leads to eating Top Raman instead of steak and eggs. ;)\r\n\r\nJoseph Ratliff\r\nCopywriter\r\nAuthor of The Profitable Business Edge 2'); return false;">Quote</a></div> Nicely done Ryan.

I agree, these three things are the “core skill sets” that a freelance copywriter should have to be successful more easily.

The last one is…

Customer Service. You have to know how to deal with different personalities and adjust to meet your client’s needs. This can affect future referral business, which leads to eating Top Raman instead of steak and eggs.

Joseph Ratliff
Copywriter
Author of The Profitable Business Edge 2

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