Why Do I Blog?

Looks like I’ve been tagged again.

Appar­ently, Mike San­sone of Con­ver­Sta­tions started the new tag­ging trend, titled, “Why do I blog?” Ryan Healy then added me to this list.

I’ve been tagged in the past, and this is some­thing I really like. Why? Because it not only allows us to “peek” inside the minds of blog­gers. It also gives us a great deal of insight into why blogs are so pop­u­lar — and how they can be used as mar­ket­ing tools.

So, to that end, here are my answers:

1. I blog because blog­ging, as a plat­form, is a per­fect con­tent deliv­ery sys­tem. It helps to struc­ture my ideas and cat­e­go­rize them in a way that’s easy to file, nav­i­gate and read.

Whether it’s post­ing ezine issues, arti­cles, or news items, like prod­uct launches or spe­cial events, I can orga­nize the con­tent in the best way pos­si­ble using a blog­ging platform.

2. I blog because it’s a great way to do research, to find out what peo­ple want and how they want it, and to ask ques­tions from which I learn a great deal.

I’m a per­pet­ual stu­dent, and using a blog as a means to cull feed­back from read­ers (or to incite or con­tinue con­ver­sa­tions going on in the blo­gos­phere) gives me tremen­dous insights I would never be able to get otherwise.

It also helps me to for­mu­late my thoughts. I clear my think­ing much bet­ter when I write, and some­times I write about events dur­ing which I even stum­ble onto a few “ahas!” while I’m at it. (Some prod­ucts were the result of a few blog posts, just to give you an idea.)

3. I blog because it’s a great way to teach. If there’s one thing I wish more than any­thing else, is that peo­ple learn the power of writ­ing really good copy. Blog­ging allows me to reach more peo­ple for that purpose.

There’s so much bad copy out there, but there’s also so much poten­tial. There’s always a con­stant need for great copy. My blog is a neat way to get that mes­sage out as best as I can.

If just one post, one sin­gle arti­cle, one lit­tle idea can trans­form someone’s busi­ness, life or copy, I’ve done my job.

4. I blog because it’s ther­a­peu­tic. It’s my lit­tle soap­box in the mid­dle of the Inter­webs, and it gives me a chance to tell the world some­times how I feel about things. The occa­sional rant or rave is good for the mind. And the soul.

In fact, it allows me to let go from time to time. And I think that’s what the world needs some­times — they need to loosen up and lighten up. (Yes, includ­ing yours truly.)

Larry Winget said it best: too many peo­ple seem like they are going to die of “chronic professionalism.”

Writ­ing in a jour­nal is some­thing I’ve done for years. But now, the whole world gets to see to watch — and per­haps learn a thing or two in the process.

Well, there you have it!

The next peo­ple I’m tag­ging are:

• Brian Clark
• Armand Morin
• Andy Beard
• Tom Chan­dler

About the Author

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