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Categories

• Cat­e­gories
  • Arti­cles (103)
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  • Series (125)
    • Boost My Response (17)
    • Death of The Saleslet­ter (13)
    • Drop Your Goals (39)
    • Power Posi­tion­ing (15)
    • Sci­ence of Get­ting Rich (19)
    • Sci­en­tific Adver­tis­ing (22)

Popular

• Most Pop­u­lar Articles
• Using Vivid Men­tal Imagery
• Fol­low­ing A Saleslet­ter Formula
• Stages Of Buyer Awareness
• Why Long Copy Salesletters?
• Apply­ing Scarcity And Urgency
• Telling Com­pelling Stories
• Hype Ver­sus Exaggeration
• From Fea­tures To Benefits
• Adding Ele­ments Of Proof
• Per­son­al­ity Styles In Copy
• The Power Of Niche Marketing
• How to Split-​​Test Your Copy

Free

• Gary Halbert Interviews

  A copy­writ­ing leg­end, Gary Hal­bert reveals response-​​boosting tips.

• John Carlton Interview

  Top copy­writer John Carl­ton opens his killer copy­writ­ing bag of tricks.

• Scientific Advertising

  Claude Hop­kins’ time­less clas­sic is one that all copy­writ­ers should read.

• The Science of Getting Rich

  The orig­i­nal book that inspired The Secret and its mod­ern self-​​help craze.

• 10 Power Positioning Tips

  Michel Fortin’s top 10 tips for attract­ing new, repeat, and refer­ral business!

• Death of The Salesletter

  Michel Fortin’s con­tro­ver­sial look at the impact of Web 2.0 on online copy.

• Drop Your Goals

  Michel Fortin’s spir­i­tual look at how to finally achieve true, gen­uine success.

• Michel Fortin Interview

  Michel Fortin is inter­viewed and talks about con­cepts in Drop Your Goals.

Links

The Death of The Saleslet­ter is Michel Fortin’s con­tro­ver­sial look at Web 2.0 and how it’s affect­ing sales copy on the web. Read it, save it, and feel free to pass it around. Down­load »

Michel’s wife, Sylvie Fortin, released her con­tro­ver­sial exposé on the stu­pid mis­takes mar­keters make. Warn­ing! Unabashed and blunt, Inter­net Mar­ket­ing Sins con­tains strong lan­guage. Down­load »

Signup today to be noti­fied of new arti­cles by email. As a gift, get a free elec­tronic copy of Michel Fortin’s book, “The 10 Com­mand­ments of Power Posi­tion­ing.” Down­load »

Recommended

• The Copy­writ­ing Suc­cess Sys­tem
• Secrets of a 10% Con­ver­sion Rate
• One-​​Hour Saleslet­ter Secrets!
• Your First Copy­writ­ing Client In 14 Days
• How to Turn Words Into Cash
• Con­fes­sions Of A Web­site Copywriter
• Secrets From Mas­ters of Copywriting
• The Copy­writ­ing Crash Course