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	<title>Comments on: How to Extract Doubt From Your Sales Copy</title>
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	<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/</link>
	<description>Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin.</description>
	<lastBuildDate>Tue, 09 Mar 2010 10:12:38 +0000</lastBuildDate>
	
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		<title>By: MigueldeJesus</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3097</link>
		<dc:creator>MigueldeJesus</dc:creator>
		<pubDate>Fri, 22 Jan 2010 04:25:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3097</guid>
		<description>How to Extract Doubt From Your Sales Copy: http://bit.ly/cxNKR via @addthis&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy: <a href="http://bit.ly/cxNKR" rel="nofollow">http://bit.ly/cxNKR</a> via @addthis
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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	<item>
		<title>By: MigueldeJesus</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3098</link>
		<dc:creator>MigueldeJesus</dc:creator>
		<pubDate>Fri, 22 Jan 2010 04:24:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3098</guid>
		<description>RT @michelfortin How to Extract Doubt From Your Sales Copy http://bit.ly/18sXKa&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>RT @michelfortin How to Extract Doubt From Your Sales Copy <a href="http://bit.ly/18sXKa" rel="nofollow">http://bit.ly/18sXKa</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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	<item>
		<title>By: CoachGogo</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3099</link>
		<dc:creator>CoachGogo</dc:creator>
		<pubDate>Thu, 24 Dec 2009 18:14:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3099</guid>
		<description>Victory over cancer, victory over dull copywriting, victory over selling fear! A classic post by @michelfortin http://bit.ly/7Yywhq&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Victory over cancer, victory over dull copywriting, victory over selling fear! A classic post by @michelfortin <a href="http://bit.ly/7Yywhq" rel="nofollow">http://bit.ly/7Yywhq</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: randylewiskemp</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3100</link>
		<dc:creator>randylewiskemp</dc:creator>
		<pubDate>Thu, 24 Dec 2009 17:32:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3100</guid>
		<description>How to Extract Doubt From Your Sales Copy http://is.gd/5AceX&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy <a href="http://is.gd/5AceX" rel="nofollow">http://is.gd/5AceX</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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	<item>
		<title>By: lawton_chiles</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3102</link>
		<dc:creator>lawton_chiles</dc:creator>
		<pubDate>Wed, 02 Sep 2009 18:24:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3102</guid>
		<description>Great advice for sales copy! http://bit.ly/4qjziI&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Great advice for sales copy! <a href="http://bit.ly/4qjziI" rel="nofollow">http://bit.ly/4qjziI</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: lawton_chiles</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3101</link>
		<dc:creator>lawton_chiles</dc:creator>
		<pubDate>Wed, 02 Sep 2009 18:22:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3101</guid>
		<description>How to Extract Doubt From Your Sales Copy  http://bit.ly/PRWnn  via @michelfortin&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy  <a href="http://bit.ly/PRWnn" rel="nofollow">http://bit.ly/PRWnn</a>  via @michelfortin
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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	<item>
		<title>By: jasonmangrum</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3103</link>
		<dc:creator>jasonmangrum</dc:creator>
		<pubDate>Sat, 27 Jun 2009 19:45:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3103</guid>
		<description>How to Extract Doubt From Your Sales Copy http://bit.ly/k2jk1&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy <a href="http://bit.ly/k2jk1" rel="nofollow">http://bit.ly/k2jk1</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: thebookangel</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3105</link>
		<dc:creator>thebookangel</dc:creator>
		<pubDate>Fri, 26 Jun 2009 03:04:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3105</guid>
		<description>RT @GoAskLesley How to Extract Doubt From Your Sales Copy.. http://bit.ly/13S1Bi [good info!]&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>RT @GoAskLesley How to Extract Doubt From Your Sales Copy.. <a href="http://bit.ly/13S1Bi" rel="nofollow">http://bit.ly/13S1Bi</a> [good info!]
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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	<item>
		<title>By: GoAskLesley</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3104</link>
		<dc:creator>GoAskLesley</dc:creator>
		<pubDate>Thu, 25 Jun 2009 21:44:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3104</guid>
		<description>How to Extract Doubt From Your Sales Copy.. http://bit.ly/13S1Bi&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy.. <a href="http://bit.ly/13S1Bi" rel="nofollow">http://bit.ly/13S1Bi</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: GoAskLesley</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3106</link>
		<dc:creator>GoAskLesley</dc:creator>
		<pubDate>Thu, 25 Jun 2009 18:34:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3106</guid>
		<description>How to Extract Doubt From Your Sales Copy.. http://bit.ly/13S1Bi&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy.. <a href="http://bit.ly/13S1Bi" rel="nofollow">http://bit.ly/13S1Bi</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: aldeve</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3107</link>
		<dc:creator>aldeve</dc:creator>
		<pubDate>Wed, 24 Jun 2009 23:33:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3107</guid>
		<description>Add Believability to Your Sales Copy Using These 7 Doubt-Busting Elements:http://bit.ly/cxNKR via @addthis&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Add Believability to Your Sales Copy Using These 7 Doubt-Busting Elements:http://bit.ly/cxNKR via @addthis
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: jess_bennett</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3108</link>
		<dc:creator>jess_bennett</dc:creator>
		<pubDate>Wed, 24 Jun 2009 15:35:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3108</guid>
		<description>RT @thinkbox: How to Extract Doubt From Your Sales Copy http://bit.ly/YJq1z&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>RT @thinkbox: How to Extract Doubt From Your Sales Copy <a href="http://bit.ly/YJq1z" rel="nofollow">http://bit.ly/YJq1z</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: ianbrodie</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3109</link>
		<dc:creator>ianbrodie</dc:creator>
		<pubDate>Wed, 24 Jun 2009 12:20:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3109</guid>
		<description>Detailed and insightful post from @michelfortin on the use of proof in copywriting http://bit.ly/9OUKq&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Detailed and insightful post from @michelfortin on the use of proof in copywriting <a href="http://bit.ly/9OUKq" rel="nofollow">http://bit.ly/9OUKq</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: richteachers</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3110</link>
		<dc:creator>richteachers</dc:creator>
		<pubDate>Wed, 24 Jun 2009 07:58:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3110</guid>
		<description>How to Extract Doubt From Your Sales Copy: A few years ago, something happened that provided incontrovertible pr.. http://tinyurl.com/nhe9at&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy: A few years ago, something happened that provided incontrovertible pr.. <a href="http://tinyurl.com/nhe9at" rel="nofollow">http://tinyurl.com/nhe9at</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: fratel</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3111</link>
		<dc:creator>fratel</dc:creator>
		<pubDate>Wed, 24 Jun 2009 06:17:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3111</guid>
		<description>How to Extract Doubt From Your Sales Copy: A few years ago, something happened that provided incontrovertible pr.. http://bit.ly/8NQ8j&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy: A few years ago, something happened that provided incontrovertible pr.. <a href="http://bit.ly/8NQ8j" rel="nofollow">http://bit.ly/8NQ8j</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: JoyceOladipo</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3112</link>
		<dc:creator>JoyceOladipo</dc:creator>
		<pubDate>Wed, 24 Jun 2009 05:30:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3112</guid>
		<description>Reading: How to Extract Doubt From Your Sales Copy http://tinyurl.com/nhe9at&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Reading: How to Extract Doubt From Your Sales Copy <a href="http://tinyurl.com/nhe9at" rel="nofollow">http://tinyurl.com/nhe9at</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: LiveYourBrand</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3114</link>
		<dc:creator>LiveYourBrand</dc:creator>
		<pubDate>Wed, 24 Jun 2009 02:51:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3114</guid>
		<description>Copywriting Tip: How to Extract Doubt From Your Sales Copy http://cli.gs/33EJZ&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Copywriting Tip: How to Extract Doubt From Your Sales Copy <a href="http://cli.gs/33EJZ" rel="nofollow">http://cli.gs/33EJZ</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: jamisonkelly</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3113</link>
		<dc:creator>jamisonkelly</dc:creator>
		<pubDate>Wed, 24 Jun 2009 02:50:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3113</guid>
		<description>How to Extract Doubt From Your Sales Copy http://bit.ly/KwX3X (by @michelfortin)&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy <a href="http://bit.ly/KwX3X" rel="nofollow">http://bit.ly/KwX3X</a> (by @michelfortin)
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F">uberVU</a></p>
]]></content:encoded>
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		<title>By: icoachonline</title>
		<link>http://www.michelfortin.com/what-surgery-taught-me-about-copywriting/#comment-3115</link>
		<dc:creator>icoachonline</dc:creator>
		<pubDate>Tue, 23 Jun 2009 20:33:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.michelfortin.com/archives/2006/09/what_surgery_taught_me_about_copywriting/#comment-3115</guid>
		<description>How to Extract Doubt From Your Sales Copy http://ff.im/-4lwoe&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.michelfortin.com%2Fwhat-surgery-taught-me-about-copywriting%2F&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>How to Extract Doubt From Your Sales Copy <a href="http://ff.im/-4lwoe" rel="nofollow">http://ff.im/-4lwoe</a>
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