Warning!

This small book­let con­tains ten core prin­ci­ples based on my “Power Posi­tion­ing” con­cept — a set of pow­er­fully effec­tive strate­gies that have made tons of prof­itable busi­ness for many entre­pre­neurs and pro­fes­sion­als like you.

These ideas are dis­tilled from my inten­sive train­ing sem­i­nars that have cost some peo­ple up to $2,495 to learn. They are offered to you here for a much more mod­er­ate invest­ment that, if applied prop­erly, will surely return your invest­ment a thou­sand times over!

You may have pur­chased this book in order to find enough busi­ness or work until you’ve reached a com­fort­able plateau, or you may be like the many peo­ple who want clients to come crash­ing down their doors.

But whether you want a lit­tle or a lot more busi­ness, these tech­niques are so sim­ple that they can be eas­ily applied by both types of entre­pre­neurs. Bot­tom line, these tech­niques work (and work, and work, and work)!

You’re read­ing from some­one who’s learned the hard way. I am con­tin­u­ally on the front­lines, day after day, doing what most of you are try­ing to do — and that’s get­ting more busi­ness. I preach what I prac­tice, in other words.

I have often­times failed mis­er­ably, but I have also reached many phe­nom­e­nal suc­cesses. These strate­gies are but the result of years of wisdom-​​building, hard-​​knocking, trial-​​and-​​error, fall-​​flat-​​on-​​your-​​face-​​and-​​dust-​​yourself-​​off expe­ri­ence — believe me, they are far from being mere puffery!

While these tech­niques are tried and proven, they do how­ever require some work on your part. In other words, many of these sys­tems are generic in nature and will require some cre­ative effort for their spe­cific appli­ca­tion (of course, you could hire experts like me to do the work for you).

But it is not so much that these strate­gies are too vague, that they are too dif­fi­cult to use or that they require a great deal of invest­ment. They sim­ply are guides to help you build your own unique style and, as a result, open the door to end­less streams of new, repeat, and refer­ral busi­ness. And they do so because they all come back to basic, fun­da­men­tal mar­ket­ing principles.

Long gone are the days of knock­ing on — and some­times down — doors to get busi­ness, let alone just to get people’s atten­tion. Long gone are the days of using the phone to such an extent that your ear starts to shape itself into a phone’s head­set. And long gone are the days of bruised knees that came as a result of con­stantly beg­ging your cus­tomers to give you mere table scraps of their busi­ness. In short, prospect­ing is out. Posi­tion­ing is in.

So let’s start and get right down to the nitty-​​gritty.

How­ever, before we begin, I must warn you: It’s been my expe­ri­ence to know that some of you read­ing this book wish to project a cer­tain image about your­selves into the mar­ket­place. More con­cerned with look­ing good than mak­ing money, your ego may often end up in the way of fol­low­ing these prac­ti­cal steps. Con­se­quently, mak­ing the money you deserve. As a men­tor used to say to me, “Do you want to be right or do you want to be rich?”

Oth­ers among you are prob­a­bly used to tra­di­tional, MBA-​​style, statistical-​​analytical types of knock-​​until-​​you-​​drop mar­ket­ing approaches. For you, my “street-​​smart” tech­niques may out­right rub you the wrong way. I am not imply­ing that they are ille­gal, aggres­sive, or den­i­grat­ing. Far from it.

They are prac­ti­cal and ter­ri­bly effec­tive tech­niques that are essen­tial to not only sur­vive but also thrive in today’s increas­ingly com­pet­i­tive marketplace.

If you want more busi­ness, then read on! These tech­niques will cer­tainly help you do just that — and do so in a pow­er­ful and pos­i­tive way. Fol­low these 10 com­mand­ments if you will. If not, vio­late them at your own risk! It’s your call.

About the Author

Last 5 Posts By Michel Fortin

• How to Capture and Captivate Attention
• The Real Problem With The Flaw of Attraction
• Two Shining Stars in an Age of Darkness
• Changes, Relaunches, and Extreme Makeovers
• Superior Value Equals Superior Sales

Other Related Posts

• Thou Shall Not Copy
• Thou Shall Find More With Less
• Thou Shall Appoint Thyself
• The 10 Commandments of Power Positioning
• Bonus! Thou Shall Put it in Writing