Validate Your Profitable Headlines
Yesterday, I’ve had the pleasure of interviewing James Brausch. James is the owner of several highly successful, multi-milliondollar businesses.
He’s also the creator of a powerful software called Glyphius that helps copywriters scientifically validate their copy, as well as the author of the Statistical Copywriting home study course.
Somewhat controversial, James’ expertise is unique. His background is NOT in Internet marketing or marketing in general, but in, of all things, reverse engineering and validation statistics. He took some time to answer some pressing questions about his methods and software.
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About the Author
Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.
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Posted by Michel Fortin on November 14th, 2006. Filed in Events, Interviews, News, Recordings, Resources. Tagged as Copywriting, interview, Marketing, reverse engineering, sales, software, statistic, teleseminar, validation. Follow responses through the RSS feed.
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From Who uses statistical copywriting software? | Copywriting Tutorial
[...] Surprisingly, I found myself in the company of several very big name copywriters who also use the same software to complement their creativity. Here are some quotes that I found around the web. First off, I have thoroughly enjoyed using Glyphius, because you have turned my headline writing into a “video game” of sorts. Let me explain… once I find a fairly strong headline (a headline that Glyphius scores 500 or better), I do everything I can to beat my high score! It’s become somewhat of a game for me to try and “top” myself. And so, if I got nothing more from Glyphius than the motivation to best my latest headline - I have gotten tons of value. But it doesn’t stop at the headline. For the past 2 months I have used Glyphius to write superheads (eyebrows), subheads, opening paragraphs, closing paragraphs, PS’s, and everything inbetween! And I love the challenge that Glyphius presents to me every time I turn the thing on. - Brian Keith Voiles We can use Glyphius to not just come up with the most winning headline. We can come up with maybe five of the top ones. That gives you something to work with. Go out and test those headlines. Don’t take it for gospel. […] I think Glyphius is an extraordinary tool. - Michel Fortin in an interview with James Brausch [...]
Source Website January 18th, 2007