This Plugin Increases Membership Conversions

One of the many tools avail­able that I absolutely love is Amem­ber from CGI-​​Central. Amem­ber not only man­ages my mem­ber­ship sites, it also han­dles dig­i­tal prod­uct sales, deliv­ery, and protection.

For instance, it pro­tects down­load pages, offers back­end sales and automa­tion, allows pro­tec­tion of “exter­nal” fold­ers and files, and it even comes with a built-​​in autore­spon­der. (And that’s just a par­tial list.)

I use Amem­ber with Word­Press for my mem­ber­ship sites, such as, for exam­ple, the all-​​new Suc­cess Chef Uni­ver­sity, among many others.

But Amem­ber does have its flaws…

Specif­i­cally, before Amem­ber sends the prospect to the pay­ment pro­cess­ing form, it asks you to fill out an account setup form to cre­ate an account. That account, until the order is final­ized, is con­sid­ered “pend­ing” or “incomplete.”

Luck­ily, if a per­son fails to com­plete their order, Amem­ber has a built-​​in autore­spon­der sequence, which emails the pend­ing account hold­ers ask­ing them to return to the order form to com­plete their order.

Here’s the problem.

What if the email is wrong? Or what if the follow-​​up emails get tagged as spam? Or what if the copy in those emails are hard to under­stand? Or, worse yet, what if there’s an error in order­ing the prod­uct AFTER they signed up?

Try­ing to email pend­ing account hold­ers, and get them to return and com­plete their pur­chases, would be wasted. These emails would never reach their destinations.

Aside from some emails being unde­liv­ered, if the order process has an error after they cre­ated an account, then ask­ing them to return to com­plete their order with a buggy order process would be irrelevant.

More­over, when users encounter snags in an online pur­chase, the major­ity bail out silently, in frus­tra­tion, with­out con­tact­ing the mer­chant to resolve them.

Enter Marty Foley’s new Amem­ber Con­ver­sion Booster.

(I love this tool! You’ll soon real­ize why.)

Marty Foley is a friend of mine, and we’ve known each other for many years. But what we have in com­mon is that Marty is another one of those “mad sci­en­tists” online. Like me, he loves to test.

He tests every­thing. In fact, his script, Split-​​Test Gold, was one of the first ever split-​​testing scripts on the Inter­net. (Yes, he’s been around the block a few times.)

A few weeks ago, Marty approached me per­son­ally while in the early stages of test­ing his new Amem­ber Con­ver­sion Booster and asked me to be a beta-​​tester.

I agreed.

It’s a sim­ple Amem­ber plu­gin — upload and acti­vate, and you’re done! Sim­ple? Yes. But the ben­e­fits of this tiny tool are incredible.

This sim­ple but pow­er­ful plu­gin can…

• Increase Amem­ber con­ver­sion rates, sales, and value per visitor
• Improve Amem­ber usabil­ity and cus­tomer satisfaction
• Help you get max­i­mum value from the traf­fic you get now
• And much more.

Once I uploaded the plu­gin, I saw imme­di­ate results.

For instance, it emails you the moment there’s an incom­plete order or order error, with full details allow­ing you to call the cus­tomer and com­plete the order.

We already saved a few orders as a result. Not much, mind you, but enough to jus­tify using this lit­tle plu­gin. And since it’s a plu­gin, it works out­side Amem­ber, so it doesn’t inter­fere with your order­ing process or cause any hic­cups. It’s totally seamless.

But the more impor­tant thing is, it allows us to gather feed­back from lost or incom­plete sales, which in turn allows us to either com­plete orders or make alter­nate offers.

In fact, on Amember’s signup page (before the cus­tomer is redi­rected to the order proces­sor), account details include mail­ing addresses and/​or phone numbers.

And that’s the key!

Sure, when there’s an incom­plete order or an order error, this lit­tle plu­gin emails the admin all the account details, what error(s) occurred if any, and where it happened.

But it also includes every­thing we need to call the prospect, com­plete the trans­ac­tion, make alter­nate offers, or gather price­less feedback.

Plus, with Marty’s Amem­ber Con­ver­sion Booster, we can set it up so that it CC’s the incom­plete order details to staff who will call the cus­tomer up to final­ize their orders.

More impor­tantly, even if they don’t com­plete their orders, we can eas­ily find out why the cus­tomer did not buy, or what’s con­fus­ing them about the prod­uct, the offer, the copy, or the order­ing process.

This alone is worth a ton of money!

Your com­plain­ers are your biggest assets, because they are telling you, exactly, what’s wrong, what to fix, and how to sell them. That is, if they com­plain in the first place.

(Again, many peo­ple leave your order form in frus­tra­tion, with­out mak­ing a sin­gle peep.)

By the way, another ben­e­fit I (and Marty) didn’t expect is that, once I uploaded the plu­gin to one of my Amem­ber sites, I dis­cov­ered I was get­ting hack attempts.

What’s cool is that Marty’s plu­gin includes the IP address of the prospect — or in this case, the hacker — so that appro­pri­ate action can be taken.

(And Marty has also told me that he’s imple­ment­ing a bunch of new, extra fea­tures, too.)

I truly rec­om­mend this tool. If you use Amem­ber (and you should if you run mem­ber­ship sites, and Amem­ber is not just for mem­ber­ship sites, too), you def­i­nitely need Amem­ber Con­ver­sion Booster.

About the Author

Last 5 Posts By Michel Fortin

• How to Capture and Captivate Attention
• The Real Problem With The Flaw of Attraction
• Two Shining Stars in an Age of Darkness
• Changes, Relaunches, and Extreme Makeovers
• Superior Value Equals Superior Sales

Other Related Posts

• Website Redesign Pulls in More Sales?
• There's More to Tracking than Conversion
• This Little Tool Quadrupled My Signups
• How I Broke Into Copywriting
• Write Magnetic Headlines With These 7 Tips