After speaking at the Profiteers seminar in New Orleans (converted into a webinar because of hurricane Katrina), preparations are now underway to speak in Phoenix this weekend.

Because of these, and in addition to tons of copywriting projects, I haven’t had much time to write. But I did a little something I thought you might like. It’s a little gift, if you will, for you.

I posted the old yet ageless classic “Scientific Advertising” by Claude C. Hopkins on my website. For free. It’s the copywriter’s “bible.” As Olgilvy once said:

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times”
– David Ogilvy

Click here to start reading. Go now and enjoy.

About the Author

Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.

Last 5 Posts by Michel Fortin

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