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This Ageless Classic Is A Must-Read

hopkins.jpgAfter speaking at the Profiteers seminar in New Orleans (converted into a webinar because of hurricane Katrina), preparations are now underway to speak in Phoenix this weekend.

Because of these, and in addition to tons of copywriting projects, I haven’t had much time to write. But I did a little something I thought you might like. It’s a little gift, if you will, for you.

I posted the old yet ageless classic “Scientific Advertising” by Claude C. Hopkins on my website. For free. It’s the copywriter’s “bible.” As Olgilvy once said:

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times”
– David Ogilvy

Click here to start reading. Go now and enjoy.

About the Author

Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.

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2 Replies to “This Ageless Classic Is A Must-Read”

Comments

  1. From BER!

    Brilliant post!

    Wish I could see you in Phoenix this year but Phoenix in September is like Hell in just about any time of the year.

    That and I gotta pick the wife up at the airport.

    Author's Website September 15th, 2005

  2. From Lorraine

    Thanks for sharing this great resource. Being a copywriter myself, I am always on the lookout for things that can improve my writing.
    All the best,

    Lorraine

    Affordable Copywriting Services
    http://www.thewritetouch4u.com
    http://writetouch4u.blogspot.com

    Author's Website September 16th, 2005

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Michel Fortin, CEO of the copywriting agency, The Success Doctor, Inc.

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