The Myth About Product Launch Copy

Many peo­ple have said that copy is not impor­tant for major prod­uct launches. They said that, if the launch is done strate­gi­cally, and there are ample affil­i­ates pro­mot­ing your prod­uct, peo­ple will sim­ply buy even if there were just a sim­ple “buy now” but­ton on the website.

Some peo­ple have said this about my copy for John Reese’s famous million-​​dollar day launch of his course Traf­fic Secrets. Oth­ers have said this about other major prod­uct launches. But I can tell you, noth­ing can be fur­ther from the truth.

Arguably, every­thing that goes into a launch is what makes it suc­cess­ful. Recruit­ing big-​​name affil­i­ates, hav­ing JVs, writ­ing pow­er­ful affil­i­ate copy, using tar­geted lists, apply­ing scarcity (such as a count­down to a launch), adding social proof, cre­at­ing buzz, etc.

And some peo­ple (albeit not as many as some pur­port) will buy the prod­uct on the power of those alone. But even when all the cards are played right, copy still does play a role.

A major role.

Recently, I con­ducted a spe­cial inter­view with copy­writer Mike Mor­gan and his client, Ster­ling Valen­tine, author of JV For­mula, on the power of copy dur­ing a major prod­uct launch.

Mike and Ster­ling dis­pell the myth that good prod­uct launches prac­ti­cally sell them­selves, with­out the need for copy. If you lis­ten to this call, you will soon real­ize that copy plays a vastly more impor­tant role dur­ing a major prod­uct launch.

And Ster­ling and Mike have the test results to prove it.

On this call Mike and Ster­line were gra­cious enough to talk about their ini­tial “flop” when his prod­uct launched, and how they turned it around into a mas­sive suc­cess, all with just the power of great copywriting.

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Click here to down­load the call. Also, check out the saleslet­ter in ques­tion talked about on the call. Click here to view “JV Formula.”

About the Author

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