Comments on: The Death of The Salesletter http://www.michelfortin.com/the-death-of-the-salesletter/ Top copywriting tips, news, and thoughts on the world of direct response copy, Internet marketing, branding, and positioning from copywriter Michel Fortin. Sat, 05 Jul 2008 17:08:39 +0000 http://wordpress.org/?v=2.5.1 By: The Most Important Information on Copywriting You Will Read In 2007 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-41854 The Most Important Information on Copywriting You Will Read In 2007 Sat, 05 Jul 2008 15:53:40 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-41854 [...] am betting you will never forget the day you read “The Death of the Salesletter” by Michel [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('41854','The Most Important Information on Copywriting You Will Read In 2007'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('41854','The Most Important Information on Copywriting You Will Read In 2007','&#91;...&#93; am betting you will never forget the day you read &#8220;The Death of the Salesletter&#8221; by Michel &#91;...&#93;'); return false;">Quote</a></div> [...] am betting you will never forget the day you read “The Death of the Salesletter” by Michel [...]
Reply Quote

]]> By: How to Improve Your Email Open Rates | The Michel Fortin Blog http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40977 How to Improve Your Email Open Rates | The Michel Fortin Blog Sun, 04 May 2008 23:08:10 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40977 [...] The Death of The Salesletter [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40977','How to Improve Your Email Open Rates | The Michel Fortin Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40977','How to Improve Your Email Open Rates | The Michel Fortin Blog','&#91;...&#93; The Death of The Salesletter &#91;...&#93;'); return false;">Quote</a></div> [...] The Death of The Salesletter [...]
Reply Quote

]]> By: Tangibilize Your Copy To Increase Response | The Michel Fortin Blog http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40972 Tangibilize Your Copy To Increase Response | The Michel Fortin Blog Sun, 04 May 2008 23:01:28 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40972 [...] already talked about these new technologies in depth in my white paper, “The Death of The Salesletter.” Plus, some of them require quite a bit of technical savvy. So I won’t go over these [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40972','Tangibilize Your Copy To Increase Response | The Michel Fortin Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40972','Tangibilize Your Copy To Increase Response | The Michel Fortin Blog','&#91;...&#93; already talked about these new technologies in depth in my white paper, &#8220;The Death of The Salesletter.&#8221; Plus, some of them require quite a bit of technical savvy. So I won&#8217;t go over these &#91;...&#93;'); return false;">Quote</a></div> [...] already talked about these new technologies in depth in my white paper, “The Death of The Salesletter.” Plus, some of them require quite a bit of technical savvy. So I won’t go over these [...]
Reply Quote

]]> By: Web 2.0 And Multimedia Copywriting Seminar | The Michel Fortin Blog http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40969 Web 2.0 And Multimedia Copywriting Seminar | The Michel Fortin Blog Sun, 04 May 2008 22:52:28 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40969 [...] my recent report, The Death of The Salesletter, and other reports like "The Death of Internet Marketing" by Mike Filsaime and "The [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40969','Web 2.0 And Multimedia Copywriting Seminar | The Michel Fortin Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40969','Web 2.0 And Multimedia Copywriting Seminar | The Michel Fortin Blog','&#91;...&#93; my recent report, The Death of The Salesletter, and other reports like &quot;The Death of Internet Marketing&quot; by Mike Filsaime and &quot;The &#91;...&#93;'); return false;">Quote</a></div> [...] my recent report, The Death of The Salesletter, and other reports like "The Death of Internet Marketing" by Mike Filsaime and "The [...]
Reply Quote

]]> By: NLP Marketing Blog › Death of the layman http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40492 NLP Marketing Blog › Death of the layman Wed, 27 Feb 2008 02:14:30 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40492 [...] And of course we’re all probably familiar with Michel Fortin’s report entitled Death of the Sales Letter. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40492','NLP Marketing Blog &rsaquo; Death of the layman'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40492','NLP Marketing Blog &rsaquo; Death of the layman','&#91;...&#93; And of course we&#8217;re all probably familiar with Michel Fortin&#8217;s report entitled Death of the Sales Letter. &#91;...&#93;'); return false;">Quote</a></div> [...] And of course we’re all probably familiar with Michel Fortin’s report entitled Death of the Sales Letter. [...]
Reply Quote

]]> By: Which converts more: Long copy vs. short copy | The Invesp Blog http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40489 Which converts more: Long copy vs. short copy | The Invesp Blog Tue, 26 Feb 2008 12:36:31 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40489 [...] with average longer copy have outperformed those websites with more short copy on their sites.  This may be true for some sites, but not for all of them.  Like I said in the beginning, there isn’t a “one size fits all” answer out there, and it [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40489','Which converts more: Long copy vs. short copy | The Invesp Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40489','Which converts more: Long copy vs. short copy | The Invesp Blog','&#91;...&#93; with average longer copy have outperformed those websites with more short copy on their sites.  This may be true for some sites, but not for all of them.  Like I said in the beginning, there isnât a âone size fits allâ answer out there, and it &#91;...&#93;'); return false;">Quote</a></div> [...] with average longer copy have outperformed those websites with more short copy on their sites.  This may be true for some sites, but not for all of them.  Like I said in the beginning, there isn’t a “one size fits all” answer out there, and it [...]
Reply Quote

]]> By: -- TW http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40412 -- TW Tue, 12 Feb 2008 01:29:01 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40412 Nothing new about that -- making one's copy believable has always been one of the top challenges (no matter what the claim is) -- and it always will be one of the top challenges. Has nothing to do with whether sales letters are dead. Any copy has that same challenge -- no believes any copy unless the copywriter makes sure the copy IS believable. Always tell the truth -- but even that is not always believable! Sometimes it's a challenge to make the truth believable!!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40412','-- TW'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40412','-- TW','Nothing new about that -- making one\'s copy believable has always been one of the top challenges (no matter what the claim is) -- and it always will be one of the top challenges. Has nothing to do with whether sales letters are dead. Any copy has that same challenge -- no believes any copy unless the copywriter makes sure the copy IS believable. Always tell the truth -- but even that is not always believable! Sometimes it\'s a challenge to make the truth believable!!'); return false;">Quote</a></div> Nothing new about that — making one’s copy believable has always been one of the top challenges (no matter what the claim is) — and it always will be one of the top challenges. Has nothing to do with whether sales letters are dead. Any copy has that same challenge — no believes any copy unless the copywriter makes sure the copy IS believable. Always tell the truth — but even that is not always believable! Sometimes it’s a challenge to make the truth believable!!
Reply Quote

]]> By: Gary Simpson http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40411 Gary Simpson Tue, 12 Feb 2008 01:20:57 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40411 David, I agree. Many copy writers have made such outrageous claims that nobody believes too much about anything any more. "Add three inches to your wallet by swallowing these pills."<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40411','Gary Simpson'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40411','Gary Simpson','David,\r\n\r\nI agree. Many copy writers have made such outrageous claims that nobody believes too much about anything any more.\r\n\r\n\"Add three inches to your wallet by swallowing these pills.\"'); return false;">Quote</a></div> David,

I agree. Many copy writers have made such outrageous claims that nobody believes too much about anything any more.

“Add three inches to your wallet by swallowing these pills.”

Reply Quote

]]> By: David http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40402 David Mon, 11 Feb 2008 12:52:04 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-40402 I think the crazy claims type of salesletter is definitely dead - or at least should be! But if you have a good product or service and have taken the time to present the benefits correctly without bullsh*ting then you can have an effective salesletter<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('40402','David'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('40402','David','I think the crazy claims type of salesletter is definitely dead - or at least should be! But if you have a good product or service and have taken the time to present the benefits correctly without bullsh*ting then you can have an effective salesletter'); return false;">Quote</a></div> I think the crazy claims type of salesletter is definitely dead - or at least should be! But if you have a good product or service and have taken the time to present the benefits correctly without bullsh*ting then you can have an effective salesletter
Reply Quote

]]> By: “Death Of The Salesletter” A Free Ebook By Copywriting Guru Michel Fortin | Reviews On - Our Best Unbiased Review http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37995 “Death Of The Salesletter” A Free Ebook By Copywriting Guru Michel Fortin | Reviews On - Our Best Unbiased Review Sat, 05 May 2007 18:43:05 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37995 [...] can download a free copy of Michel Fortins ebook here… “The Death of the Salesletter copywriter internet marketing Michel Fortin Review On Social Media web 2.0 Share and Enjoy: These [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37995','&#8220;Death Of The Salesletter&#8221; A Free Ebook By Copywriting Guru Michel Fortin | Reviews On - Our Best Unbiased Review'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37995','&#8220;Death Of The Salesletter&#8221; A Free Ebook By Copywriting Guru Michel Fortin | Reviews On - Our Best Unbiased Review','&#91;...&#93; can download a free copy of Michel Fortins ebook here&#8230; &#8220;The Death of the Salesletter copywriter internet marketing Michel Fortin Review On Social Media web 2.0 Share and Enjoy: These &#91;...&#93;'); return false;">Quote</a></div> [...] can download a free copy of Michel Fortins ebook here… “The Death of the Salesletter copywriter internet marketing Michel Fortin Review On Social Media web 2.0 Share and Enjoy: These [...]
Reply Quote

]]> By: Copy Is Not About Selling, It’s About Serving » Copywriting Blog By Copywriter Michel Fortin http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37943 Copy Is Not About Selling, It’s About Serving » Copywriting Blog By Copywriter Michel Fortin Thu, 03 May 2007 22:37:24 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37943 [...] you’ve read my report, The Death of The Salesletter, then you know that many of my "predictions" (I’m using quotes for a reason) were [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37943','Copy Is Not About Selling, It&#8217;s About Serving &raquo; Copywriting Blog By Copywriter Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37943','Copy Is Not About Selling, It&#8217;s About Serving &raquo; Copywriting Blog By Copywriter Michel Fortin','&#91;...&#93; you&#8217;ve read my report, The Death of The Salesletter, then you know that many of my &quot;predictions&quot; (I&#8217;m using quotes for a reason) were &#91;...&#93;'); return false;">Quote</a></div> [...] you’ve read my report, The Death of The Salesletter, then you know that many of my "predictions" (I’m using quotes for a reason) were [...]
Reply Quote

]]> By: Interactive Salesletters The Latest Trend? » Copywriting Blog By Copywriter Michel Fortin http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37464 Interactive Salesletters The Latest Trend? » Copywriting Blog By Copywriter Michel Fortin Wed, 11 Apr 2007 22:57:11 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37464 [...] UPDATE: This is what I have been talking about in great depth in my free download white paper, The Death of The Salesletter. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37464','Interactive Salesletters The Latest Trend? &raquo; Copywriting Blog By Copywriter Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37464','Interactive Salesletters The Latest Trend? &raquo; Copywriting Blog By Copywriter Michel Fortin','&#91;...&#93; UPDATE: This is what I have been talking about in great depth in my free download white paper, The Death of The Salesletter. &#91;...&#93;'); return false;">Quote</a></div> [...] UPDATE: This is what I have been talking about in great depth in my free download white paper, The Death of The Salesletter. [...]
Reply Quote

]]> By: Teacher Tools: Visual Literacy http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37298 Teacher Tools: Visual Literacy Wed, 04 Apr 2007 13:59:19 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37298 [...] this guy says it’s not just about the written text anymore. Nowadays, truely effective communication uses [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37298','Teacher Tools: Visual Literacy'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37298','Teacher Tools: Visual Literacy','&#91;...&#93; this guy says itâs not just about the written text anymore. Nowadays, truely effective communication uses &#91;...&#93;'); return false;">Quote</a></div> [...] this guy says it’s not just about the written text anymore. Nowadays, truely effective communication uses [...]
Reply Quote

]]> By: What A Pithy! Salesletter, That Is… » Copywriting Blog By Copywriter Michel Fortin http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37192 What A Pithy! Salesletter, That Is… » Copywriting Blog By Copywriter Michel Fortin Sun, 01 Apr 2007 16:48:27 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-37192 [...] when I talked about using multimedia with your copy and salesletters becoming [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('37192','What A Pithy! Salesletter, That Is&#8230; &raquo; Copywriting Blog By Copywriter Michel Fortin'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('37192','What A Pithy! Salesletter, That Is&#8230; &raquo; Copywriting Blog By Copywriter Michel Fortin','&#91;...&#93; when I talked about using multimedia with your copy and salesletters becoming &#91;...&#93;'); return false;">Quote</a></div> [...] when I talked about using multimedia with your copy and salesletters becoming [...]
Reply Quote

]]> By: The Birth of a Better Salesletter » The Michel Fortin Blog http://www.michelfortin.com/the-death-of-the-salesletter/#comment-36681 The Birth of a Better Salesletter » The Michel Fortin Blog Thu, 22 Mar 2007 05:04:50 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-36681 [...] I wrote my free white paper, “The Death of The Salesletter,” I mentioned that the web is changing, whether we agree with it or not. Long-copy, [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('36681','The Birth of a Better Salesletter &raquo; The Michel Fortin Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('36681','The Birth of a Better Salesletter &raquo; The Michel Fortin Blog','&#91;...&#93; I wrote my free white paper, &#8220;The Death of The Salesletter,&#8221; I mentioned that the web is changing, whether we agree with it or not. Long-copy, &#91;...&#93;'); return false;">Quote</a></div> [...] I wrote my free white paper, “The Death of The Salesletter,” I mentioned that the web is changing, whether we agree with it or not. Long-copy, [...]
Reply Quote

]]> By: 10½ Super Easy Methods That Attract Tons Of Dedicated Visitors To Your Site… » Achieve IT! - Helping you achieve your goals http://www.michelfortin.com/the-death-of-the-salesletter/#comment-36441 10½ Super Easy Methods That Attract Tons Of Dedicated Visitors To Your Site… » Achieve IT! - Helping you achieve your goals Mon, 19 Mar 2007 20:56:48 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-36441 [...] relevant to your niche. A recent example of this is where Michel Fortin created a manifesto The Death Of The Salesletter. It became viral and his traffic surged as a result. I released Taskblaze productivity freeware [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('36441','10½ Super Easy Methods That Attract Tons Of Dedicated Visitors To Your Site&#8230; &raquo; Achieve IT! - Helping you achieve your goals'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('36441','10½ Super Easy Methods That Attract Tons Of Dedicated Visitors To Your Site&#8230; &raquo; Achieve IT! - Helping you achieve your goals','&#91;...&#93; relevant to your niche. A recent example of this is where Michel Fortin created a manifesto The Death Of The Salesletter. It became viral and his traffic surged as a result. I released Taskblaze productivity freeware &#91;...&#93;'); return false;">Quote</a></div> [...] relevant to your niche. A recent example of this is where Michel Fortin created a manifesto The Death Of The Salesletter. It became viral and his traffic surged as a result. I released Taskblaze productivity freeware [...]
Reply Quote

]]> By: Two powerful tips for better cold calls | Salesteamtools.com http://www.michelfortin.com/the-death-of-the-salesletter/#comment-34986 Two powerful tips for better cold calls | Salesteamtools.com Tue, 20 Feb 2007 20:22:40 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-34986 [...] Make prospects an offer. Focus on one powerful benefit you provide people, write a 1-2 page, personal letter to offer it, give it an interest-generating headline (see the bottom of this post for a list of resources), and end with a specific call to action that includes a tangible reward for them contacting you. Great articles to read to get you going on this can be found here, here, here, here, here, and here. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('34986','Two powerful tips for better cold calls | Salesteamtools.com'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('34986','Two powerful tips for better cold calls | Salesteamtools.com','&#91;...&#93; Make prospects an offer. Focus on one powerful benefit you provide people, write a 1-2 page, personal letter to offer it, give it an interest-generating headline (see the bottom of this post for a list of resources), and end with a specific call to action that includes a tangible reward for them contacting you. Great articles to read to get you going on this can be found here, here, here, here, here, and here. &#91;...&#93;'); return false;">Quote</a></div> [...] Make prospects an offer. Focus on one powerful benefit you provide people, write a 1-2 page, personal letter to offer it, give it an interest-generating headline (see the bottom of this post for a list of resources), and end with a specific call to action that includes a tangible reward for them contacting you. Great articles to read to get you going on this can be found here, here, here, here, here, and here. [...]
Reply Quote

]]> By: Why Do I Blog? » The Michel Fortin Blog http://www.michelfortin.com/the-death-of-the-salesletter/#comment-34430 Why Do I Blog? » The Michel Fortin Blog Tue, 13 Feb 2007 01:44:43 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-34430 [...] 4. I blog because it’s therapeutic. It’s my little soapbox in the middle of the Interwebs, and it gives me a chance to tell the world sometimes how I feel about things. The occasional rant or rave is good for the mind. And the soul. [...]<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('34430','Why Do I Blog? &raquo; The Michel Fortin Blog'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('34430','Why Do I Blog? &raquo; The Michel Fortin Blog','&#91;...&#93; 4. I blog because it&#8217;s therapeutic. It&#8217;s my little soapbox in the middle of the Interwebs, and it gives me a chance to tell the world sometimes how I feel about things. The occasional rant or rave is good for the mind. And the soul. &#91;...&#93;'); return false;">Quote</a></div> [...] 4. I blog because it’s therapeutic. It’s my little soapbox in the middle of the Interwebs, and it gives me a chance to tell the world sometimes how I feel about things. The occasional rant or rave is good for the mind. And the soul. [...]
Reply Quote

]]> By: BrettFromTibet http://www.michelfortin.com/the-death-of-the-salesletter/#comment-30847 BrettFromTibet Mon, 05 Feb 2007 04:33:29 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-30847 Feel free to check out my original post that inspired this report <a href="http://www.pseudomarketing.com/easy-money-wealth-system/" rel="nofollow">The Death of a Salesletter?</a> from November, 2006. I'm glad that people are waking up to how embarrassingly outdated much of what is passed off as "direct marketing" on the web is!<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('30847','BrettFromTibet'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('30847','BrettFromTibet','Feel free to check out my original post that inspired this report <a href=\"http:\/\/www.pseudomarketing.com\/easy-money-wealth-system\/\" rel=\"nofollow\">The Death of a Salesletter?<\/a> from November, 2006. I\'m glad that people are waking up to how embarrassingly outdated much of what is passed off as \"direct marketing\" on the web is!'); return false;">Quote</a></div> Feel free to check out my original post that inspired this report The Death of a Salesletter? from November, 2006. I’m glad that people are waking up to how embarrassingly outdated much of what is passed off as “direct marketing” on the web is!
Reply Quote

]]> By: brettfromtibet http://www.michelfortin.com/the-death-of-the-salesletter/#comment-30227 brettfromtibet Sun, 04 Feb 2007 00:00:28 +0000 http://www.michelfortin.com/the-death-of-the-salesletter/#comment-30227 I'm glad to see that <a href="http://www.pseudomarketing.com/easy-money-wealth-system/" rel="nofollow">my predictions</a> seemed to have launched this "Death of the Salesletter" meme into the blogosphere. And I am glad that many of the prominent web copywriters seem to agree with it.<div class="comment-remix-meta"><a href="#" class="replyto" onclick="replyto('30227','brettfromtibet'); return false;">Reply</a> <a href="#" class="quote" onclick="quote('30227','brettfromtibet','I\'m glad to see that <a href=\"http:\/\/www.pseudomarketing.com\/easy-money-wealth-system\/\" rel=\"nofollow\">my predictions<\/a> seemed to have launched this \"Death of the Salesletter\" meme into the blogosphere. And I am glad that many of the prominent web copywriters seem to agree with it.'); return false;">Quote</a></div> I’m glad to see that my predictions seemed to have launched this “Death of the Salesletter” meme into the blogosphere. And I am glad that many of the prominent web copywriters seem to agree with it.
Reply Quote

]]>