The Death of The Salesletter
The New Year is here. And in keeping with that famed New Year tradition, people are making their predictions for 2007: Web 2.0, online trends, Internet flops, business successes, new technologies, ad nauseum.
It’s been a week since I posted, and there’s a very good reason. (You’ll see why in a moment.)
For the first time ever, I’ve decided to make some predictions of my own. I’m no futurist by any stretch. But I wanted to particularly share with you something I’m not only really passionate about, but also something I’m seeing happening, right now, mostly behind the scenes that’s going to affect online copywriting in significant ways.
(It’s going to blow some minds, turn some heads, cause some yawns, provoke some fits or waste some bandwidth.)
But regardless, here’s the problem: it’s something I truly believe in and have a lot to say about. But what started out as a blog post turned into a 50-page document! (52, to be exact.)
So rather than posting is here, I’ve decided to put it into a downloadable PDF document and entitled it “The Death of The Salesletter.”
Download “The Death of The Salesletter.”
I highly encourage you to pass it around. Give it away, offer it as a download or just point people to this blog post. It doesn’t matter. And there’s nothing “covert,” here, too. I just want to get this off my chest.
Rants or raves? Post them below. I’d love to hear from you.
About the Author
Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.
Last 5 Posts by Michel Fortin
- Testing New Camcorder With Killer Drum Karaoke
- Customers Won’t Discount Your Dishonesty
- Phone Calls Can Kill Your Copywriting Business
- Are All Business People Dishonest?
- Breaking My Back Promoting New Product. Literally.
Share This Post
Share this post with a friend by clicking "share this" below. You may freely reprint or redistribute this article, provided the content and links are left intact, and the "about the author" section is included. Get notified of new posts by RSS or email, below.
|
|
Turn Words Into Cash
|



Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'!
Posted by
From The Death of the Long Copy Sales Letter | Copyblogger
[...] If anyone took a dramatic turn in philosophy last year, copywriter Michel Fortin certainly seems to be leading the pack. The guy who wrote a 50+ page sales letter that made $1,000,000 in a single day is now turning away from the format. [...]
From » The Birth Of A Better Salesletter » Simplenomics » Blog Archive » Solving life’s problems with common sense.
[...] It’s time to try and simplify a very complicated subject. Just today, I read a 50+ page PDF ( manifesto ?) from copywriter Michel Fortin. [...]
From Increase Your Conversion Rate @ Clickfluence » Blog Archive » How Web 2.0 is Killing the Internet
[...] Death of the Long Copy Sales Letter ~ a whitepaper report of about 52 pages from copywriter Michel Fortin. It’s free, it’s good, and I found stuff I didn’t previously know. [...]
From Yes, It’s The Death Of The Sales Letter - 9tin20.com
[...] But as Michel Fortin, a copywriter who generated more than a million in a day twice with his long-copy sales letters, point out in this report, shorter copies are now proving to be much more of an effective channel as compared to those long ones. Is this really the end? Not quite however. [...]
From On Copywriting
Sales Letters DOA in 2007…
I love a good report. Michel Fortin’s The Death of the Sales Letter is no exception. It’s packed with great ideas and solid strategic thinking about how Web 2.0 is changing the way people interact with sales letters (and all…
From Web 2.o Copywriting - e-business tips by tim
[...] With all the hype and hoopla of web 2.o and what it means to an online business, especially for affiliate marketers, a voice of reason has now rang out of the darkness to bring out the truth of the matter. I just finished reading a manifesto by Michel Fortin called The Death of the Salesletter and see some amazing points that Michel makes. [...]
From Web 2.0 Copywriting - e-business tips by tim
[...] With all the hype and hoopla of web 2.o and what it means to an online business, especially for affiliate marketers, a voice of reason has now rang out of the darkness to bring out the truth of the matter. I just finished reading a manifesto by Michel Fortin called The Death of the Salesletter and see some amazing points that Michel makes. [...]
From Happy New Year 2007 | Internet Marketing Journal
[...] [Free report] The Death of Salesletter by Michel Fortin [...]
From » Death of a Salesman?
[...] It seems as if the heavyweights are writing “Death of…” reports. Mike Filsaime wrote “The Death of the Internet Marketer”, and now Michel Fortin has written “The Death of the Sales Letter”. [...]
From Engagement-Driven Copywriting » The Michel Fortin Blog
[...] While Web 1.0 was the “age of information,” I think it’s safe to say that Web 2.0 is part of the “age of engagement.” Tom offers some really neat insight into this phenomena, which I talked about in my report The Death of the Salesletter. It’s often called “Engagement Marketing.” [...]
From When Telling Ain’t Selling » Copywriters Blog
[...] Seems like there’s been a lot of carnage on the Internet recently. First, Internet Marketing; now the Salesletter. (I tried to tie this into some sort of riff on the recent demise of a Middle East dictator, but getting from here to there was getting messy, and I want to respect your time.) [...]
From Dave Alston; copywriter, poet, musician, entrepreneur
Copywriting quality must get better - Michel Fortin proof…
These days it’s so refreshing to hear from someone with true honesty, integrity and transparency coming out of the often ‘murky’ waters of Internet marketing - Michel Fortin . Over the years he’s gone from strength to strength a…
From Ladan Lashkari’s Internet Marketing Blog » Free Report: Death of The Salesletter
[...] I am talking about “The Death of The Salesletter” report that he introduced to the public world about 2 weeks ago. The results that his insights had on my business strategy and planning were impressive. Michel is a top-rated copywriter whose blog I always read. He has revealed some important things that are happening to the Internet marketing world and has made some predictions about where it’s all going. [...]
From The Death of the (long) Salesletter … Yay | ePublishingDaily.com
[...] Written by well respected (and highly successful) copywriter, Michael Fortin - The Death of the Sales Letter is a thought-provoking and insightful read that will change forever the way you think about those long sales letters with all them bells and whistles and little emotional triggers trickeries slapped thoughtfully throughout. [...]
From Productivity 2.0 » The Michel Fortin Blog
[...] (If you remember from my report, The Death of The Salesletter,” I talk about the rise in “samplification.” If there are any tools that would I prefer, other than video and audio, they would certainly be those that helped to give my readers more proof, and to make their buying experiences easier and more secure.) [...]
From Discover the Secret That Can Change Your Online Career - Destination: Success
[...] The fourth section breaks down the concept of multiple sales, affiliate sales, and future list sales. Selling a $7 product may seem like small potatoes, but when you do the math, the numbers can add up quickly. One thing I didn’t agree with in this section, though, is that free reports don’t have viral capabilities (just look at Michel Fortin’s Death of a Salesletter report). [...]
From Why Do I Blog? » The Michel Fortin Blog
[...] 4. I blog because it’s therapeutic. It’s my little soapbox in the middle of the Interwebs, and it gives me a chance to tell the world sometimes how I feel about things. The occasional rant or rave is good for the mind. And the soul. [...]
From Two powerful tips for better cold calls | Salesteamtools.com
[...] Make prospects an offer. Focus on one powerful benefit you provide people, write a 1-2 page, personal letter to offer it, give it an interest-generating headline (see the bottom of this post for a list of resources), and end with a specific call to action that includes a tangible reward for them contacting you. Great articles to read to get you going on this can be found here, here, here, here, here, and here. [...]
From 10½ Super Easy Methods That Attract Tons Of Dedicated Visitors To Your Site… » Achieve IT! - Helping you achieve your goals
[...] relevant to your niche. A recent example of this is where Michel Fortin created a manifesto The Death Of The Salesletter. It became viral and his traffic surged as a result. I released Taskblaze productivity freeware [...]
From The Birth of a Better Salesletter » The Michel Fortin Blog
[...] I wrote my free white paper, “The Death of The Salesletter,” I mentioned that the web is changing, whether we agree with it or not. Long-copy, [...]
From What A Pithy! Salesletter, That Is… » Copywriting Blog By Copywriter Michel Fortin
[...] when I talked about using multimedia with your copy and salesletters becoming [...]
From Teacher Tools: Visual Literacy
[...] this guy says it’s not just about the written text anymore. Nowadays, truely effective communication uses [...]
From Interactive Salesletters The Latest Trend? » Copywriting Blog By Copywriter Michel Fortin
[...] UPDATE: This is what I have been talking about in great depth in my free download white paper, The Death of The Salesletter. [...]
From Copy Is Not About Selling, It’s About Serving » Copywriting Blog By Copywriter Michel Fortin
[...] you’ve read my report, The Death of The Salesletter, then you know that many of my "predictions" (I’m using quotes for a reason) were [...]
From “Death Of The Salesletter” A Free Ebook By Copywriting Guru Michel Fortin | Reviews On - Our Best Unbiased Review
[...] can download a free copy of Michel Fortins ebook here… “The Death of the Salesletter copywriter internet marketing Michel Fortin Review On Social Media web 2.0 Share and Enjoy: These [...]
From Which converts more: Long copy vs. short copy | The Invesp Blog
[...] with average longer copy have outperformed those websites with more short copy on their sites. This may be true for some sites, but not for all of them. Like I said in the beginning, there isn’t a “one size fits all” answer out there, and it [...]
From NLP Marketing Blog › Death of the layman
[...] And of course we’re all probably familiar with Michel Fortin’s report entitled Death of the Sales Letter. [...]
From Web 2.0 And Multimedia Copywriting Seminar | The Michel Fortin Blog
[...] my recent report, The Death of The Salesletter, and other reports like "The Death of Internet Marketing" by Mike Filsaime and "The [...]
From Tangibilize Your Copy To Increase Response | The Michel Fortin Blog
[...] already talked about these new technologies in depth in my white paper, “The Death of The Salesletter.” Plus, some of them require quite a bit of technical savvy. So I won’t go over these [...]
From How to Improve Your Email Open Rates | The Michel Fortin Blog
[...] The Death of The Salesletter [...]