The 10 Commandments of Power Positioning
The 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.
This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)
Third edition. Copyright © 1997-2008 Michel Fortin. All rights reserved. The following page offers instructions on how to distribute, reprint or copy this ebook.
Remember, you can download and distribute this book! There’s the ebook version in PDF format. You can freely redistribute this book.
Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.
Happy reading!
“Don’t duplicate. Differentiate! Being the best in your field is not about being the best. It’s about being different. Be unique, and you’ll be perceived as the best as a byproduct.”
– Michel Fortin
About the Author
Michel Fortin is a direct response copywriter, author, speaker, consultant, and CEO of The Success Doctor, Inc. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com.
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Table of Contents for Power Positioning
- The 10 Commandments of Power Positioning
- Introduction
- Warning!
- Top-of-Mind Awareness
- Thou Shall Not Copy
- Thou Shall Appoint Thyself
- Thou Shall Make The Ordinary Extraordinary
- Thou Shall Find More With Less
- Thou Shall Divide and Conquer
- Thou Shall Take it Step by Step
- Thou Shall Speak Softly but Carry a Big Stick
- Thou Shall Become a Celebrity
- Thou Shall Seek Out and Spread Out
- Thou Shall Make Thy Net Work
- Bonus! Thou Shall Put it in Writing
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Posted by Michel Fortin on September 6th, 2007. Filed in Power Positioning, Series. Tagged as advertising, business, Copywriting, differentiation, ebook, Marketing, Michel Fortin, niche, positioning, referral, response, system, targeting. Follow responses through the RSS feed.
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From How to Hook (More) Copywriting Prospects | The Michel Fortin Blog
[...] you’ve read my book, “Power Positioning,” then you’d know that I’m a big fan of positioning rather than [...]
Source Website September 13th, 2008