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Written by Michel Fortin
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The 10 Commandments of Power Positioning

The 10 Commandments of Power Positioning

The 10 Commandments of Power PositioningThe 10 Com­mand­ments of Power Posi­tion­ing: Mag­i­cal Mar­ket­ing Strate­gies for Cre­at­ing an End­less Stream of New, Repeat, and Refer­ral Busi­ness is Michel Fortin’s ebook that brings together the art of posi­tion­ing with the sci­ence of direct response.

This ver­sion is the 3rd edi­tion with over 140,000 copies dis­trib­uted to date! This is includes third party dis­tri­b­u­tion since peo­ple are invited to freely pass the ebook around. In fact, the esti­mate is in excess of 140,000 copies in all. (It’s prob­a­bly closer to 300,000 copies if not more.)

Third edi­tion. Copy­right © 1997–2009 Michel Fortin. All rights reserved. The fol­low­ing page offers instruc­tions on how to dis­trib­ute, reprint or copy this ebook.

Remem­ber, you can down­load and dis­trib­ute this book! There’s the ebook ver­sion in PDF for­mat. You can freely redis­trib­ute this book.

Some chap­ters are sep­a­rated into sev­eral pages for eas­ier read­ing and nav­i­ga­tion. At the bot­tom of each page, you will find on the left links to other pages. On the right are links to the next chapter.

Happy read­ing!

“Don’t dupli­cate. Dif­fer­en­ti­ate! Being the best in your field is not about being the best. It’s about being dif­fer­ent. Be unique, and you’ll be per­ceived as the best as a byprod­uct.“
– Michel Fortin

Introduction»
Power Positioning Series Table of Contents

About the Author

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get blog updates by email, along with response-boosting tips, tested conversion strategies, the latest news, free advice, additional resources, and a lot more! Go now to http://www.michelfortin.com. While you're at it, follow him on Twitter.

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Category: Power Positioning
Tags: advertising, business, copywriting, differentiation, ebook, marketing, Michel Fortin, niche, positioning, Power Positioning, referral, response, success, system, targeting
This post was written on Saturday, September 6th, 2008. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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  • Hi Michel,

    Your following statement get me hooked on to read your 10 Commandments straight away:

    “Don’t duplicate. Differentiate! Being the best in your field is not about being the best. It’s about being different. Be unique, and you’ll be perceived as the best as a byproduct.”

    Great advice there, many thanks!

    John Ho
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