Written by Michel Fortin
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The 10 Commandments of Power Positioning

The 10 Commandments of Power PositioningThe 10 Commandments of Power Positioning: Magical Marketing Strategies for Creating an Endless Stream of New, Repeat, and Referral Business is Michel Fortin’s ebook that brings together the art of positioning with the science of direct response.

This version is the 3rd edition with over 140,000 copies distributed to date! This is includes third party distribution since people are invited to freely pass the ebook around. In fact, the estimate is in excess of 140,000 copies in all. (It’s probably closer to 300,000 copies if not more.)

Third edition. Copyright © 1997-2009 Michel Fortin. All rights reserved. The following page offers instructions on how to distribute, reprint or copy this ebook.

Remember, you can download and distribute this book! There’s the ebook version in PDF format. You can freely redistribute this book.

Some chapters are separated into several pages for easier reading and navigation. At the bottom of each page, you will find on the left links to other pages. On the right are links to the next chapter.

Happy reading!

“Don’t duplicate. Differentiate! Being the best in your field is not about being the best. It’s about being different. Be unique, and you’ll be perceived as the best as a byproduct.”
 — Michel Fortin

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Table of Contents for Power Positioning

  1. The 10 Commandments of Power Positioning
  2. Introduction
  3. Warning!
  4. Top-of-Mind Awareness
  5. Thou Shall Not Copy
  6. Thou Shall Appoint Thyself
  7. Thou Shall Make The Ordinary Extraordinary
  8. Thou Shall Find More With Less
  9. Thou Shall Divide and Conquer
  10. Thou Shall Take it Step by Step
  11. Thou Shall Speak Softly but Carry a Big Stick
  12. Thou Shall Become a Celebrity
  13. Thou Shall Seek Out and Spread Out
  14. Thou Shall Make Thy Net Work
  15. Bonus! Thou Shall Put it in Writing
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About the Author

Michel Fortin is a direct response copywriter, author, speaker, and consultant. Visit his blog and signup free to get tested conversion strategies and response-boosting tips by email, along with blog updates, news, and more! Go now to http://www.michelfortin.com. While you're at it, follow him on Twitter.

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Category: Power Positioning
Tags: advertising, business, Copywriting, differentiation, ebook, Marketing, Michel Fortin, niche, positioning, referral, response, success, system, targeting
This post was written on Saturday, September 6th, 2008. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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  • Hi Michel,

    Your following statement get me hooked on to read your 10 Commandments straight away:

    “Don’t duplicate. Differentiate! Being the best in your field is not about being the best. It’s about being different. Be unique, and you’ll be perceived as the best as a byproduct.”

    Great advice there, many thanks!

    John Ho
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