Email Updates The Truth About Mega-Headlines
There’s an interesting debate going on in my new forum for copywriters, about copy cosmetics and specifically the formatting of headlines and subheadlines.
My post here is not to discuss those issues directly. I’ll reserve that for another article.
However, I do want to add my thoughts on one issue that seems to keep coming back in the forum — the issue of using long-winded, excessively wordy headlines that are prevalent on websites nowadays.
How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. 
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