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Posts Tagged ‘website’

New To Copywriting? Start Here...

iStock 000008584445XSmall 150x150 New To Copywriting? Start Here...As part of my coach­ing pro­gram, stu­dents can ask me unlim­ited ques­tions via email. One com­mon ques­tion I seem to get is, “I’m new to copy­writ­ing, where do I start?”

Since my coach­ing stu­dents also get access to any of my dig­i­tal pro­grams, they also get access to my Copy Doc­tor web­site, where I share over 50 hours of saleslet­ter and copy cri­tiques, recorded on video. It’s a great start.

But one stu­dent said some­thing that struck me:

I learn bet­ter by doing than by watch­ing. Is there any­thing you can recommend?”

Great ques­tion. Some peo­ple are more visual (they learn bet­ter by watch­ing), some are more aural or audi­tory (by hear­ing), oth­ers are more kines­thetic (by doing or feel­ing). And I also thought it would be a great ques­tion to cover on my blog. So, here goes…

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Write Magnetic Headlines With These 7 Tips

iStock 000006518710XSmall 150x150 Write Magnetic Headlines With These 7 TipsI cov­ered head­lines many times already. You can find posts about head­lines here. But here are some addi­tional tips.

There are two huge mis­takes peo­ple make when they write head­lines. Either they are too bland and don’t say enough (such as when they attempt to sim­ply sum­ma­rize), or they say too much to cover all the bases.

In both cases, you will lose readers.

1. The True Purpose of The Headline

The head­line is more than a mere sum­mary of the sales copy. Unlike the title of a book, for instance, it’s not meant to sum­ma­rize, encap­su­late, or intro­duce the story. And most head­lines I’ve seen seem to list all the of the great­est ben­e­fits from the copy.

No. A head­line is meant to gen­er­ate read­er­ship and pull peo­ple into the copy.

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Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Website Redesign Pulls in More Sales?

successchefscreenshot1 150x150 Website Redesign Pulls in More Sales?In an ear­lier blog post, I talked about the fact that lately I’ve been lean­ing a lot more towards test­ing the reduc­tion in bottlenecks.

Some of the results are staggering!

In short, the more I increase the sense of secu­rity and trust, bet­ter the flow and ease of order­ing, and project a more con­gru­ent and pro­fes­sional image, the more sales I make.

Since that post, some read­ers have asked me for some exam­ples. I pre­fer not to reveal mine as they are pro­pri­etary. But I can say this…

One of the things that I’m start­ing to really like are ecom­merce sites that are less “saleslet­ter­ish” — i.e., less long-​​scrolling copy in a direct-​​mail for­mat, and more clus­tered lay­outs that are reader-​​focused, commerce-​​centric, and action-​​driven.

They still use com­pelling copy and a solid response mech­a­nism. If the user needs more details, a “more info” link then sends them to a typ­i­cal, long copy saleslet­ter. But these sites’ front-​​end are more action-​​oriented than they are scrolling-​​oriented.

I’ve decided to test this with our main web­site at Suc­cess Chef. I still use long copy. But I’ve con­verted the front-​​end into an ecom­merce, multi-​​product, catalog-​​like format.

And the results are in…

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Headlines That Pull, Persuade, And Propel!

iStock 000002340916XSmall 150x150 Headlines That Pull, Persuade, And Propel!When writ­ing direct response copy, a few things can max­i­mize the respon­sive­ness of your mes­sage. The first and most impor­tant ele­ment that can turn any web­site, saleslet­ter, or adver­tise­ment into an action-​​generating mech­a­nism is, with­out ques­tion, the head­line.

But lately, I’m see­ing more and more head­lines that are limp, bloated, or sim­ply dead wrong.

A head­line is meant to do two vital things.

No more and no less. First, it needs to grab your reader’s atten­tion. That’s the pri­mary and most impor­tant job of the head­line. It’s not meant to sum­ma­rize an offer or be a para­graph in and of itself. It’s not meant to make a sale, either.

You know what I’m talk­ing about, right? Head­lines like these make me twitch…

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Want A Sticky Site? Forget Content!

iStock 000009640289XSmall 150x150 Want A Sticky Site? Forget Content!An inter­est­ing debate is rag­ing among copy­writ­ers and con­tent devel­op­ers about the dif­fer­ences, if any, between writ­ing copy for the web ver­sus writ­ing content.

Pro­lific copy­writer Nick Usborne con­ducted a sur­vey with his newslet­ter read­ers to dis­cover how many among them are copy­writ­ers, and how many are con­tent writers.

The result was split three ways: one-​​third copy­writ­ers, one-​​third con­tent writ­ers, and the final third both.

Actual titles aside, I think the results may be mis­lead­ing. Rea­son is, I believe all online copy is con­tent but not all con­tent is copy. Try­ing to dis­tin­guish the two is a problem.

Most web design­ers, web­mas­ters, and con­tent writ­ers develop text for web­sites in a way to edu­cate vis­i­tors. They hold the notion that “con­tent is king,” “con­tent increases search engine rank­ings,” “con­tent makes a web­site sticky,” and so on. That’s all fine and good.

But I believe con­tent fails when it strives only at inform­ing the reader, and thus lacks impor­tant ele­ments that take her “by the hand” and com­pels her to do some­thing — any­thing, includ­ing the sim­ple act of read­ing the con­tent in the first place.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

Pardon Our Dust As We Disqus

disqus1 150x150 Pardon Our Dust As We DisqusJust a quick note to let you know this blog is under­go­ing some ren­o­va­tions. I’ve just installed Dis­qus (pro­nounced “dis­cuss”) com­ment sys­tem, which will replace the native Word­Press com­ment­ing system.

It takes a while for the sys­tem to import all the com­ments from Word­Press — it’s about 70% done, now — and it should be all back to nor­mal soon. Fin­gers crossed.

Why am I doing this?

I’ve been inves­ti­gat­ing sev­eral com­ment­ing sys­tems, includ­ing Word­Press’ own, Intense Debate. And Dis­qus appears to be the win­ner in many of the reviews I’ve read. I’ve tested it on some of my non-​​public blogs and it works quite well.

This sys­tem allows you to track com­ments, con­verse using threaded replies, rate com­ments, add links to com­men­ta­tor pro­files, and com­ment by log­ging into Twit­ter, Face­book, or Dis­qus Con­nect, or sim­ply as a guest.

Com­ments are still mod­er­ated as before, so your com­ment won’t show up auto­mat­i­cally. If you notice any­thing “wiggy,” please com­ment here. The com­plete tran­si­tion, Dis­qus advises me, should be com­pleted by day’s end. Thanks for bear­ing with me.

Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

No More Optins For This Book

Internet Marketing SinsJust a quick piece of news.

My wife’s book, Inter­net Mar­ket­ing Sins, is com­pletely done and all three sec­tions (each one con­tain­ing five chap­ters each) are avail­able with­out any optins.

In other words, the entire book is avail­able as a direct down­load right off the web page. You don’t need to reg­is­ter, log in, or fill out any forms.

The pre­vi­ous optin form was used sim­ply to notify those inter­ested when parts two and three would become avail­able (since it was writ­ten in install­ments over time). But now that all three parts are out, it’s no longer needed.

The first two are PDFs, and the third one is a video. So if you would like to read and watch Inter­net Mar­ket­ing Sins, go there now. And don’t for­get to retweet this.

Click here to get Inter­net Mar­ket­ing Sins by Sylvie Fortin.

Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »