An interesting debate is raging among copy writers, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.

According to prolific copywriter Nick Usborne of Excess Voice, a recent survey conducted among the readers of his newsletter of the same name offers some interesting results. They seem to be split almost three ways: one-third consists of copywriters, another content writers and the final third both.

But it’s wrong.

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A question that’s often asked of me is from freelance, junior or aspiring copywriters about how to get started in the copywriting business.

It’s not about how to write copy specifically but about the marketing aspect of the business.

John Angel, another copywriter who’s one of my best junior copywriters, and I will be creating a product very soon specifically for marketing for copywriters.

But here’s my shotgun answer…

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