If you remember, a few months back I launched my email-based coaching program. Shortly thereafter, I’ve reached the number I wanted to enroll in the program, and so I closed the doors.

Since then, however, I’ve wrestled with the idea of reopening it to allow a few new members. Why? Partly because I’m very picky when choosing people with whom I work closely, and partly because I’ve received numerous requests asking me about it.

In fact, since closing my doors I’ve received 52 requests to join my program.

Yes, fifty two! I counted them.

So I’ve relaunched my email-based coaching program, but only to a few select applicants. With this program, you can ask me unlimited questions, to which I will answer personally — as long as your subscription is active.

Here’s what this amazing programs includes:

Read the rest or post a comment »

I feel kinda bad.

Julie Isaac, who commented on a previous blog post in which I said I was preparing for my upcoming Web 2.0 copywriting workshop, was upset with me. And for good reason, too. Here’s what she said:

This is the first time, since you announced it in May, that I’ve seen you write about your Web 2.0 Copywriting workshop. Are you still planning it for the weekend of November 10th? I’ve been holding that weekend open since I heard your plans, but finally gave up, figuring you must have postponed it. Just last week, I signed up for something else that weekend. Please tell me I’m not going to miss your workshop!!!

Sorry to dissapoint you, Julie. But yes, the seminar is indeed that weekend.

The salesletter is not up yet, but if this seminar interests you, you can certainly go there now and join the notification list. That way, you will be notified as soon as the web page is up so you can register…

Click here for the Web 2.0 Copywriting workshop.

(You gotta see what Dan O’Day has in store for you… He shared it with me last night on the phone, and it blew me away! You’re going to love this event. Plus, with Google Audio Ads coming out, his stuff is very timely.)

In the wake of rumored proposals to regulate the web during its early days, Canada’s telecommunications watchdog, the CRTC — comparable to America’s FCC — officially declared in 1999 that the Internet is not a broadcasting medium.

Technically, the Internet is indeed a medium.

But the government based its decision on the fact that the web is interactive with its audience — unlike other one-way media such as the TV or radio. As a result, regulators concluded the Internet could therefore police itself.

(The “Net Neutrality” debate of late is a perfect example that it is different.)

Nevertheless, my point here is not a political one but a marketing-related one.

Read the rest or post a comment »

My recent article about Facebook not being a viable marketing tool has created quite a stir.

Many people agreed with me. But some people didn’t, and I respect that. However, while a few were scathing and harsh in their remarks, others posted some excellent rebuttals on their own blogs.

This topic seems to be as controversial as the long-versus-short-copy debate in copywriting circles. Déjà -vu? Well, it’s no wonder because, just like the copy length debate, both sides are right.

It all depends on how you use them and with whom.

That’s why I agree with most of Facebook’s proponents. That might sound like a contradiction, but I believe it’s because many misunderstood my post. So I wanted to take a moment before hopping on the plane to clarify a few things.

Read the rest or post a comment »

I’m going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you.

And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect than those two guys.

Yes, attention spans are dwindling. Yes, it’s becoming more and more an audio-visual world on the Web.

But let’s look at the whole question from a consumer’s point of view.

Read the rest or post a comment »

I want to tell you about a few upcoming events that might interest you, one of which I am personally putting on with another top copywriter. (Plus, I need your feedback and possibly your help.)

First off, a little backstory.

After my recent report, The Death of The Salesletter, and other reports like "The Death of Internet Marketing" by Mike Filsaime and "The Rebirth of Internet Marketing" by John Reese, I received quite a few requests.

Specifically, and since we talked about increasing popularization of Web 2.0, audio, and video (and multimedia in general), and how they are growing in the online sales experience, people have asked me over and over again:

"Michel, how do you write copy for audio and video?"

Well, you’re in for a treat…

Read the rest or post a comment »

If you’ve read my report, The Death of The Salesletter, then you know that many of my "predictions" (I’m using quotes for a reason) were based on actual test results. Many of them were made by, or done based on tests from, John Reese.

John is one of my mentors. He’s not only a multi-millionaire but also a visionary. And lately, John has proven this to be true. Recently, he released a fascinating report entitled The Rebirth of Internet Marketing, which I highly encourage you to download and read — if you haven’t already.

While John touches on many aspects of the trends affecting Internet marketing (such as advertising, content, authority sites, and more), for me the most salient point is, without question, the decline in long-copy salesletters, and the increasing popularity and versatility of video-based salesletters.

However, there are a few things to note.

Read the rest or post a comment »