Build a business and earn and income with hundreds of training tutorials

Start Your Own Business or Grow an Existing One

Hundreds of step-by-step video tutorials and tools show you how to find profitable markets, get product ideas, source the best products to sell, build profitable websites easily, and drive qualified traffic. Plus, discover how to outsource it all.

Everything you need to start or grow your own highly profitable web business — regardless of size or model.

  • 1,000s of ready-to-sell products
  • Ideal for any skill level or business
  • Learn anywhere, anytime, 24/7
  • Use it risk-free for a full 30 days

Want More? Click Here For Details »


Posts Tagged ‘value’

Superior Value Equals Superior Sales

free estimate garage car mechanicIf your car needed repair work, would you go to a garage that offers free esti­mates? You likely would. Today, most garages offer them.

Not only has it become a cus­tom­ary prac­tice, but also every­one expects a free esti­mate from mechanics.

How­ever, here’s an inter­est­ing sce­nario. Let’s say your car broke down at the worst pos­si­ble time, and you are in a ter­ri­ble hurry. (If you’re like most peo­ple these days, you are.) Plus, you specif­i­cally wanted a free estimate.

If you had to choose a garage quickly, which garage would you choose? Would you go to the one you only think that offers free esti­mates? Or would you go to the one you know for sure that does? Espe­cially if you don’t have much time?

As sim­ple as it may sound, by com­mu­ni­cat­ing some­thing that’s usu­ally taken for granted by your tar­get mar­ket, you will be cho­sen more often. Rather than claim­ing supe­ri­or­ity, like “we’re #1,” you’re imply­ing it by demon­strat­ing what makes you superior.

A men­tor once told me, “Impli­ca­tion is more pow­er­ful than spec­i­fi­ca­tion.” In mar­ket­ing, it means that you should imply your supe­ri­or­ity rather than claim it outright.

If you claim supe­ri­or­ity, your claim appears self-​​serving and what­ever you do say is sus­pect at best. But if you imply supe­ri­or­ity, your claim, although not directly stated, is accepted as more cred­i­ble, gen­uine, and, para­dox­i­cally, concrete.

Peo­ple will uncon­sciously assume that you are supe­rior. You are com­mu­ni­cat­ing your supe­ri­or­ity, not in some mar­ket­ing piece you wrote or paid for, but in that most elu­sive yet vital of places in all of marketing…

Read the rest of this post or share it »

Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

The Greatest Marketing Secret of All Time

InterviewI wrote this arti­cle way back in 1998. It seems to have made a resur­gence, espe­cially with today’s econ­omy. So I said to myself, “Why not repub­lish it?” So here it is. Enjoy!

If there is some­thing about which I’m pretty adamant, it’s the idea of attract­ing qual­i­fied prospects who are will­ing to do busi­ness with you. And this involves many dif­fer­ent things.

Posi­tion­ing is one of them. In fact, it has been one of my favorite mar­ket­ing con­cepts for this very reason.

How­ever, this fun­da­men­tal mag­net­ism is not only based on pure mar­ket­ing prac­tices or strate­gies. It also involves some­thing at a much deeper level that is far more effec­tive than any other mar­ket­ing tool or process in existence.

This “thing” to which I am refer­ring is, I believe, the most impor­tant mar­ket­ing secret I can ever teach you — and it’s far from being a secret at all. It is con­sid­ered as one sim­ply because it is often neglected or ignored by many mar­keters and businesspeople.

What is this “secret” that’s so elusive?

Read the rest of this post or share it »

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Narrow Your Focus to Broaden Your Sales

Business FocusIn the com­pet­i­tive mar­ket­place of the new mil­len­nium, the demand for spe­cial­ized prod­ucts or ser­vices will increase. If your site sells every­thing or to every­one, chances are that your audi­ence will not per­ceive any greater value in shop­ping from you than any­one else.

The more generic you are, the greater your com­pe­ti­tion will be since you’ve placed your offer­ing in the same ring as the Wal-​​Marts, Tar­gets, and eBays of the world.

To bor­row the fish­ing anal­ogy, some peo­ple say that going after a larger mar­ket is cast­ing a wider net. Not so. (The net is really your website.)

Rather, it’s like fish­ing in a larger body of water where there are more fish, the fish are more spread out, and there are more com­peti­tors going after the same fish you are.

Unless you are try­ing to be another Wal-​​Mart, there’s no point in com­pet­ing with them. The sheer size of such big box Goliaths gives them a size­able com­pet­i­tive advan­tage — par­tic­u­larly pur­chas­ing power, both in terms of prod­ucts sold and adver­tis­ing dollars.

In addi­tion to being able to buy more ad space than small busi­nesses can, they can buy their stock at con­sid­er­able bulk dis­counts, osten­si­bly giv­ing them the lower price-​​point advan­tage against which most small busi­nesses can­not compete.

So how do you increase your sales in such a com­pet­i­tive, price-​​sensitive marketplace?

Read the rest of this post or share it »

Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Social Media Isn't Dead, But It Can Be Deadly

iStock 000007393937XSmall 150x150 Social Media Isnt Dead, But It Can Be DeadlyI love social media. And I love try­ing and test­ing new stuff. If there’s some new social media tool, web­site, or com­mu­nity, I’ll be one of the first ones to try it out.

But there is a limit. And I think we need to be care­ful. Because social media is like a drug. It can become dan­ger­ously addic­tive. It can even kill your business.

Social media seems to be the cur­rent fad. Everybody’s in on it like it’s one big cock­tail party you just don’t want to leave.

But the way social media is cur­rently being touted, hyped up, and used (or should I say, abused), is rem­i­nis­cent of some­thing that hap­pened way back in the 90s.

(I’ll come back to this in a moment.)

Yes­ter­day, I watched a bril­liant video by Loren Feld­man. Feld­man has a tell-​​it-​​like-​​it-​​is style. While he may be blunt and use strong lan­guage to voice his opin­ion, he is never afraid to voice it. Regard­less of what I think of his style, his video res­onated with me.

In it, he drove home an impor­tant point. I believe what he talked about is not only right, but also some­thing we need to real­ize and become wise about before we need­lessly kill our busi­nesses. And that’s ignor­ing the most impor­tant place on the web…

Read the rest of this post or share it »

Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »

Did Larry Winget Go Overboard?

headshot blueshirt 150x150 Did Larry Winget Go Overboard?If you have been liv­ing under a rock in the past few weeks, then you might have missed one of the biggest ker­fuf­fles in Inter­net his­tory. Or so it seems.

No, I’m not talk­ing about the con­tested elec­tions in Iran.

I’m talk­ing about the recent Face­book user­name frenzy, when Face­book allowed its users to reg­is­ter user­names, mak­ing pro­file addresses shorter and more memorable.

Lead­ing up to it, they used a count­down timer. Brilliant.

Last week, I was watch­ing a movie with my wife Sylvie Fortin. At 12:01 AM, I decided to log onto Face­book using my iPhone, just to see. And wouldn’t you know it? I man­aged to secure Face​book​.com/​m​i​c​h​e​l​f​o​r​tin for me, and Face​book​.com/​l​i​c​o​r​ice for our fan page.

(Sylvie also cap­tured “sylviefortin” for herself.)

The Licorice Group, LLC is the name of our pub­lish­ing com­pany, located in Las Vegas, Nevada. Obvi­ously, “miche­landsylviefortin” was way too long and would defeat the pur­pose of get­ting a shorter mnemonic. So I decided on “licorice.”

Any­way, you might be won­der­ing why I said this was a ker­fuf­fle. Well, hold on tight, because this one is a doozie (and there’s a mar­ket­ing les­son in here, too)…

Read the rest of this post or share it »

Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

How Far Are You Willing to Go to Land a Sale?

istock 000002698688xsmall 150x150 How Far Are You Willing to Go to Land a Sale?Scotty Stevens asked me an impor­tant ques­tion. So impor­tant that I’ve decided to reprint it here, with his permission:

“How far would you travel to meet a poten­tial client, if they had the deposit ready for your ser­vices? My girl­friend thinks the cus­tomer is pulling the strings if they don’t at least meet me halfway. Before, I’ve always trav­eled as far as it takes, even if it meant dri­ving all the way to the cus­tomer, but is that set­ting a weak precedent?”

Good ques­tion, but it’s the wrong one.

How far would you travel” is irrel­e­vant. A bet­ter ques­tion is, do they value your time? Do they respect it enough that they are will­ing to pay for it? In other words, are they will­ing to cover your travel expenses and pay for you to go out of your way for them?

If so, then I’d be will­ing to travel anywhere.

I would always con­sider trav­el­ling to meet a prospect if the project was large enough, and pro­vided they paid for what is com­monly referred to in this indus­try as “TMI” (i.e., travel, meals, and inci­den­tals). And in some cases, for my time, too.

(By the way, travel includes lodg­ing, and inci­den­tals include pho­to­copy­ing, long-​​distance calls, Inter­net con­nec­tion in the hotel room, car rental, etc.)

Plus, I would ask them for an advance so I can take care of my own expenses. I would avoid get­ting them to han­dle my trip on their end. I would want to have full con­trol over the choice of air­line, hotel, restau­rants, etc.

If you were dri­ving to meet them, then the client — or, in this case, the prospect — should pay for your gas, nor­mal wear-​​and-​​tear on your car (such as $[X] per mile), your meals, and any inci­den­tals. And lodg­ing too, if you were stay­ing overnight.

There’s a very good rea­son for this.

Read the rest of this post or share it »

Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Brain-Burning Brand Names Boost Business

istock 000005596676xsmall 150x150 Brain Burning Brand Names Boost BusinessPart of my job as a copy­writer is com­ing up with names. A while ago, I wrote a blog post on the power of names. I won’t repeat it here, except to reit­er­ate that brand­ing, albeit not a pri­or­ity for most, is still incred­i­bly important.

And it’s some­thing you mustn’t ignore.

Why? Because choos­ing a name for your busi­ness or prod­uct, even your domain name, is often the sin­gle, most impor­tant busi­ness deci­sion you’ll ever make.

To that end, let me share with you some nam­ing tips. In my expe­ri­ence, I have five char­ac­ter­is­tics of great brand names, which I call the five “S’s.” I encour­age you to fol­low when try­ing to come up with a solid, long-​​lasting, and highly prof­itable name.

For starters, let me point out that the best names are rel­a­tively short, easy to pro­nounce, and easy to remem­ber. They have con­sid­er­able mnemonic value.

And mnemonic value often trans­lates into finan­cial value.

A mnemonic is a device — such as a word, sym­bol, or sound — intended to assist in recall. If a name car­ries some mnemonic value, it will increase traf­fic, sales, and value to your busi­ness on its own. The more mnemonic a name is, the more valu­able it is.

There are var­i­ous rea­sons for this.

Read the rest of this post or share it »

Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »