When a sales page is not performing up to your expectations, the worst thing you can do is nothing.

In most circumstances, there are steps you can take to alter the copy to improve your results immediately. By taking action and making changes, you can strengthen your copy quickly and improve your sales conversions.

The key to this process is testing to boost your outcome.

However, when most people start testing their sales copy, they immediately think of something they can add or tweak. Or they’re confused as to what to test, particularly what to test first.

I’ve found that the best and most efficient element to test is to actually first remove the things that are stopping people from ordering. In other words…

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I have been crazy-busy getting our newest product ready. It’s an all-in-one membership site that shows you how to create a moneymaking business online in just four steps.

We call it “Success Chef University.”

It covers everything. Every business model, traffic type, and marketing strategy. But do you know which ones you really need and why? What about outsourcing any of it?

Like following a recipe, you need to use the right ingredients in the right order. Success Chef simplifies it all for you with step-by-step video tutorials.

Success Chef is still in the pre-launch phase. However, we decided to invite you to join right now — long before we do launch — with a massive discount.

Limited to the next 50 individuals only.

The salesletter is also interactive, too. We’ve also recorded a special hour-long video to help you. That video is an education in itself! In it, we share those four simple steps to generating income on the Internet.

Check it out if just for the learning experience.

Thanks for being patient with me. I haven’t posted in a while because of something that happened last week.

You see, my blog was hacked (not by a person but with malicious code that creeped into my blog), and as a result I was blocked by Google. I’m sure you’ve heard about it, as people talked about the news.

How did it get blocked?

Whenever my site(s) came up in Google, there was a “this site may harm your computer” warning. And when people clicked on my link, it lead them to a Google error page preventing people from accessing my site.

Apparently, Google checks its indexed pages against a database of “known offenders” (at StopBadware.org, which is similar to many IP blacklists for spam), and turned all my listings on Google to unreachable.

So my site wasn’t banned. But the worse part was, Google not only blocked my site but also displayed a dire warning that my site was malicious! (You can only imagine what kind of damage this can cause to someone’s reputation.)

But that’s not all…

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It’s around the corner! More and more people are registering to come to my upcoming seminar on multimedia copywriting with Dan O’Day.

You already know who I am, but you probably don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s leading expert on radio advertising, which just happens to be the single most effective mass medium for driving targeted traffic to a website.

Well, Dan agreed to do a special teleseminar for you this Wednesday.

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Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.

Elements that, with just a few short changes, can help multiply the results almost instantaneously.

Generally, I have found that there are seven common mistakes. I call them the “Seven Deadly Sins.” Is your website committing any one of these?

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Facebook is growing by leaps and bounds. If you don’t know what Facebook is, it’s a social networking site much like MySpace, but with a lot more control, flexibility, and verstility. (Check out my profile.)

But after testing it for a while, I’ve concluded that it’s not a viable marketing tool. At least, not for me. There are two reasons why using Web 2.0 social-driven sites to make money (or to drive targeted traffic) is not viable.

First, and more importantly, it’s labor-intensive. It’s a full-time affair.

I don’t pretend to be a social marketing expert by any stretch. And I’m sure that, if you are a social site junkie, you can find some pretty creative ways for using them to generate massive amounts of traffic. Some already have.

But for me, my business, and my specific target market, and like many social networking sites out there, it’s a waste of time. So if you’re not prepared on working it extensively and religiously, then I discommend it.

However, nothing stops you from outsourcing the legwork, if you’re so inclined. But there’s another good reason why I don’t recommend it…

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I often get made fun of for this, but one of my favorite movies of all time is “Signs,” directed by M. Night Shyamalan. Why do I like it so much?

Probably because it shares many characteristics with Alfred Hitchcock films. (Hitchcock is my favorite director of all time.) But it’s also a bit funny, a bit scary, a bit emotional, and very suspenseful. The premise is an alien invasion, but the plot is really about a minister regaining his faith.

Talk about something for everyone!

That brings up a good question. How do you advertise a film that has something for everyone? Do you try to appeal to everyone? Or do you choose the most profitable segment of the market?

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