Writ­ing copy seems to bring out the per­fec­tion­ist in every­one. It doesn’t seem to mat­ter if you’re writ­ing a short let­ter, long let­ter, emails, or any­thing else. Before you pub­lish your copy for the whole world to see, you want to make sure every word is perfect.

Such care­ful atten­tion is a good thing. Mak­ing a sale is a frag­ile process. Some­times a sin­gle word can make or break your promotion.

Let me give you a real example.

Read the rest of this post or share it »

As we’re get­ting ready to speak at the next Big Sem­i­nar, and share the stage with none other than Jay Abra­ham, my wife Sylvie and I have been work­ing furi­ously on our upcom­ing prod­uct, Suc­cess Chef, which we are launch­ing at Big.

But as busy as I am these days, and with the added stress of writ­ing copy, deal­ing with clients and rais­ing three teenagers, I some­times find myself dip­ping into a few books as a dis­trac­tion for some solace and qui­etude — and to give me some fresh ideas.

Last week, I bought four books, and devoured them in a sin­gle week!

I’m noth­ing short of amazed at how great these books are. And I want to share them with you and encour­age you to grab a copy. (Audio ver­sions of the books are also avail­able, too.) They are…

Read the rest of this post or share it »