Here at the Big Sem­i­nar in Atlanta, the same ques­tion seems to pop up over and over again. I walk with a cane now, and peo­ple keep ask­ing me, “Michel, What’s wrong? Are you OK? What happened?”

I don’t blame them. My wife told me I was turn­ing as white as a ghost, so we’ve decided to go back to our room to take some time — and pres­sure — off my spine.

I thought to myself, “Maybe I should take advan­tage of this down­time to blog about this — that way, more peo­ple will know what’s going on.”

You see, I have a bro­ken back. Literally.

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In the sec­ond com­mand­ment, you learned that you should be the leader in your cat­e­gory or in your unique area of exper­tise. Now you need to be known as such. And one of the most effec­tive ways to do this is through publicity.

I met a fel­low once while work­ing in New York City who ran his own show on cable tele­vi­sion — his very own cable show! Cable and com­mu­nity tele­vi­sion sta­tions are won­der­ful medi­ums to get the word out effec­tively. This is an area in which you can get a lot of pub­lic­ity at lit­tle or no cost.

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(You’re in for a real treat. In this post, I’m pub­lish­ing an answer I gave to one of my coach­ing clients, in which I describe one of my mon­ey­mak­ing strate­gies. I won’t do this often. So sit back and get ready to take notes.)

Some peo­ple, how­ever, wanted a “taste” of what kind of answers I give. Fair ques­tion. So I’ve decided to reprint an answer from a ques­tion I received the other day from a coach­ing student.

Ques­tion: “Michel, I don’t have a proven prod­uct, and I don’t have my own list. What should I do?”

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I’m not sup­posed to be in the office today.

But Robert Puddy, who’s putting on one heck of a sem­i­nar in the UK in Sep­tem­ber, man­aged to drag me and my bride-​​to-​​be away from our wed­ding plans long enough to con­vince us to talk over the phone.

I’ve stopped tak­ing calls form clients, aban­doned my blog for the rest of August.

You can join Sylvie, me and Robert Puddy on a very spe­cial call, and see why we had to put our wed­ding plans on hold for this one call.

Edit: because we have to go to the hos­pi­tal today for an emer­gency surgery, the call has been resched­uled for next Tues­day, August 15th, at 8pm BST (3pm Eastern).

(And no, it has noth­ing to do with copy­writ­ing. It’s more about how to cre­ate a money mag­net empire… effort­lessly and automag­i­cally!) And the call is free!

Click here to sign up for the call.