Here at the Big Seminar in Atlanta, the same question seems to pop up over and over again. I walk with a cane now, and people keep asking me, “Michel, What’s wrong? Are you OK? What happened?”

I don’t blame them. My wife told me I was turning as white as a ghost, so we’ve decided to go back to our room to take some time — and pressure — off my spine.

I thought to myself, “Maybe I should take advantage of this downtime to blog about this — that way, more people will know what’s going on.”

You see, I have a broken back. Literally.

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In the second commandment, you learned that you should be the leader in your category or in your unique area of expertise. Now you need to be known as such. And one of the most effective ways to do this is through publicity.

I met a fellow once while working in New York City who ran his own show on cable television — his very own cable show! Cable and community television stations are wonderful mediums to get the word out effectively. This is an area in which you can get a lot of publicity at little or no cost.

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(You’re in for a real treat. In this post, I’m publishing an answer I gave to one of my coaching clients, in which I describe one of my moneymaking strategies. I won’t do this often. So sit back and get ready to take notes.)

My email-based coaching program is gaining momentum. People are raving about it, and I’m glad. But I have several openings left. So if you want in before it’s too late, click here.

But some people, however, wanted a “taste” of what kind of answers I give. Fair question. So I’ve decided to reprint an answer from a question I received the other day from a coaching student.

(Below is the kind of coaching you, if you were my student, would get.)

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I’m not supposed to be in the office today.

But Robert Puddy, who’s putting on one heck of a seminar in the UK in September, managed to drag me and my bride-to-be away from our wedding plans long enough to convince us to talk over the phone.

I’ve stopped taking calls form clients, abandoned my blog for the rest of August.

You can join Sylvie, me and Robert Puddy on a very special call, and see why we had to put our wedding plans on hold for this one call.

Edit: because we have to go to the hospital today for an emergency surgery, the call has been rescheduled for next Tuesday, August 15th, at 8pm BST (3pm Eastern).

(And no, it has nothing to do with copywriting. It’s more about how to create a money magnet empire… effortlessly and automagically!) And the call is free!

Click here to sign up for the call.