“The secret of success is constancy of purpose.”
–Anonymous

I agree that, if one wants to achieve more, the most important tool for doing so in today’s world is time management. The challenge in dealing with an incessantly increasing demand on this scarcer commodity that we call time is prevalent in our society. People are busier than ever before and seem to never have enough time to do what they really want.

However, if you study truly successful men and women, you will recognize that they always seem to have lots of time. They live in the moment, are happy and love what they do, and are intrinsically very productive. Moreover, they have intense focused concentration on the task at hand and seem to manage their time almost instinctively. And they do so with passion, zest and fervor.

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Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion.

So instead of being well-fed and content, they often go hungry. Why is this?

I believe it comes down to three fundamental deficiencies. I observed these in myself when I was getting started a few years ago. I have continued to observe them in other copywriters who are launching new freelance careers.

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