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Posts Tagged ‘strategy’

Brains For Boobs?

michelfortinbrain 150x150 Brains For Boobs?Need help with your sales copy or mar­ket­ing strat­egy? About to launch a prod­uct or pro­mo­tion, but unsure if it will work? Or sim­ply wish you could pick my brains for an hour?

(And want to pitch in for a great cause at the same time?)

Well, for a lim­ited time, you can.

As a free­lance copy­writer and con­sul­tant for the bet­ter part of 20 years, I’ve had the won­der­ful oppor­tu­nity to cri­tique, review, con­sult, and coach thou­sands of peo­ple and projects.

At first, I did it because it was my liveli­hood. But today, my wife and I own sev­eral, prof­itable busi­nesses, and so I out­source much of it to our per­son­ally trained staff.

For this rea­son, I don’t do hourly con­sults any­more. When I do coach­ing or con­sult­ing, I give pri­or­ity to my mem­bers and rarely take on new clients. If I hap­pen to work with a new client, I do it mostly for fun. (But I also charge a min­i­mum of $3,000 for it, too.)

Well, if you ever wanted to “rent my brains” for an hour, and for a frac­tion of that price on top of that, then here’s your chance. Plus, you’ll be help­ing an impor­tant cause.

One that’s par­tic­u­larly mean­ing­ful to me and my fam­ily.

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Tweet Fearlessly, Block Ruthlessly

istock 000001065834xsmall 150x150 Tweet Fearlessly, Block RuthlesslyYes­ter­day, I had a tweet burp.

(If you’ve been liv­ing under a rock in the past year, a “tweet” is a brief, text mes­sage on micro-​​blogging plat­form Twit­ter.)

I call it a “tweet burp” because it’s some­thing like a brain fart. But I pre­fer “brain burp.” Rea­son is, unlike a brain fart where one for­gets some­thing basic or says some­thing mean­ing­less, what I thought, and sub­se­quently tweeted about, was sur­pris­ingly meaningful.

And for some, even profound.

They are tips on how to Twit­ter bet­ter. (Try to say that 10 times in a row really fast!) Let me share it with you by post­ing some of the high­lights here.

Some of these tips are not extra­or­di­nary, of course. Most of them are sim­ply com­mon sense. But they are some of the things I do in my own social media involve­ment that has proven to work well for me. I rec­om­mend you do the same…

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

The Third Missing Element in Online Marketing

Three white eggs in a nestIn prac­ti­cally every major mar­ket­ing teach­ing, course, or sem­i­nar I’ve come across, I have found that almost all suc­cess­ful mar­ket­ing on the Inter­net really boils down to two essen­tial fac­tors: traf­fic and con­ver­sion.

Sim­ply put, vis­i­tors and sales.

In fact, I’ve been to two-​​day Inter­net mar­ket­ing sem­i­nars and work­shops, where the first day focused on gen­er­at­ing traf­fic and the sec­ond day on build­ing sales.

That’s all well and good. How­ever, I believe there’s one more key com­po­nent. It’s one that’s grow­ing not only in pop­u­lar­ity, but also in need and impor­tance. It’s the one fac­tor on which the other two hinge. And it’s one that seems to be the least talked about.

In my career, I’ve seen the proof again and again. If you incor­po­rate this third ele­ment into your busi­ness model, chances are you’re going to see sub­stan­tial, con­tin­u­ous growth in your busi­ness — with a lot less effort than you’ve orig­i­nally thought possible.

What is it? What is this third, miss­ing element?

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

How I Grow My Blog Organically Using These 5 Tips

istock 000007210772xsmall 150x150 How I Grow My Blog Organically Using These 5 TipsA lot of peo­ple ask me what’s my blog­ging strat­egy. They want to know, for instance, how I post arti­cles, build a list, and drive traf­fic to my blog. More impor­tant, they want to know how I make money with it. Those are good questions.

The short answer, of course, is to keep offer­ing great con­tent. Fresh con­tent. Con­tent you find valu­able. Con­tent you believe may be of inter­est or value to your readers.

But here’s some­thing you might find surprising…

I don’t use my blog as a busi­ness model like some A-​​list blog­gers out there. Mak­ing money is purely a byprod­uct. Sure, I do have ads on it, inter­spersed through­out, link­ing either to my prod­ucts or to prod­ucts I’m an affil­i­ate of. But they are not focal points.

Granted, those ads do help to pay the bills, keep my blog alive, and incen­tivize me to con­tinue post­ing what I hope is valu­able con­tent for my readers.

But some peo­ple won­der how I drive traf­fic to this blog and build my list of sub­scribers. After all, I don’t adver­tise it at all with any paid adver­tis­ing — other than in my sig­na­ture file on some forum posts, or on my social net­work pro­files like Twit­ter and Face­book.

I’ve revealed part of my strat­egy in some courses, such as Suc­cess Chef Uni­ver­sity, which is our flag­ship train­ing prod­uct. I’ve also revealed it in a few inter­views I gave here and there. I’ve also revealed a hand­ful of them on this blog in the past.

How­ever, there are very spe­cific things I do to help me grow this blog.

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Black Hats Are For Magicians, Not Marketers

istock 000001657219xsmall 150x150 Black Hats Are For Magicians, Not MarketersWhat­ever hap­pened to sales and marketing?

Sim­ple ques­tion, I know. But think about it. How many busi­nesses have you come across lately spout­ing the lat­est and great­est trick, tac­tic, or cashgrab?

You’ve heard of the say­ing, “Hate the game, not the player?” I’ve heard this many times too, and lately I seem to hear it a lot within our industry.

When my wife, Sylvie Fortin, wrote Inter­net Mar­ket­ing Sins, her premise was sim­i­lar. She said, “Hate the sin, love the sin­ner.” But her rea­son­ing was, she wanted to expose, focus on, and pro­vide alter­na­tive solu­tions to spe­cific prac­tices and behav­iors, with­out fin­ger­point­ing any­one.

How­ever, the more I think about it, the more I’m com­ing to the con­clu­sion that the player wor­ries me more than the game itself. And here’s why…

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Internet Marketing Sins Part Three Finally Out!

imsins Internet Marketing Sins Part Three Finally Out!The long antic­i­pated third and final install­ment of my wife’s shock­ing and highly con­tro­ver­sial exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report. She also clears up a lot of mis­con­cep­tions about why she wrote this report. And in fact, this time she did it a lit­tle differently.

This time, she did it on video!

There are sev­eral reasons.

Internet Marketing Sins Part #3For one, she wanted to save time. Her recent surgery forced her to post­pone writ­ing this sec­tion, and peo­ple were clam­or­ing for it.

Sec­ond, it would also give you a chance to hear her pas­sion, and some­times, her anger. Plus, she ends with a heart­felt plea you def­i­nitely don’t want to miss!

Like parts one and two, she uses strong lan­guage and doesn’t hold back! Your dis­cre­tion is advised.

She exposes the final five sins, i.e., Tele­sem­i­nar Idiots, Brain­less Free­bie Seek­ers, Coach­ing Addicts, Time-​​Sucking Vam­pires, and Slave Own­ers. The video is on the same down­load page of the first two parts. If you haven’t signed up, do it now…

Go now and watch part #3 of Inter​net​Mar​ket​ingSins​.com.

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Are You a Lazy or Me-Too Marketer?

imsins Are You a Lazy or Me Too Marketer?Part #2 of my wife’s shock­ing exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report.

Once you read this sec­ond install­ment and some of the shock­ing rev­e­la­tions it makes, you’ll soon under­stand why. Because in it, she exposes some of the more devi­ous, cun­ning, and toxic behav­iors and destruc­tive per­son­al­ity traits we see online today.

(The sec­tion on Cult Lead­ers is pretty fas­ci­nat­ing, too. There’s some pretty harsh stuff in there, and some of it might seem very famil­iar to you.)

But it’s not all doom and gloom. You’ll also be in for a good laugh, too.

Have you ever seen Jeff Fox­wor­thy do his “You might be a Red­neck” skit? Well, Sylvie did her own with lazy mar­keters. And they’re all 100% true. As the out­sourc­ing provider to many mar­keters, she’s seen her fair share of corner-​​cutting tactics.

The report is avail­able on the down­load page of the ini­tial report. If you haven’t signed up already, then I sug­gest that you do.

Go now and down­load part #2 of Inter​net​Mar​ket​ingSins​.com.

Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »