I know Paul Hancox.

Paul is a fanatical tester. He’s also an excellent copywriter.

But what you may not know is that Paul is also the creator of the very first split-testing software I’ve ever used. We’re talking, um, circa 1999, I believe. It was called “Sales Page Master Pro.” (Paul has a new version out now.)

Well, another copywriter, Paul Myers, recommended this new “report” written by Paul Hancox. I snatched it up in a heartbeat. I did because the simple title piqued my curiosity. In it you discover how to raise the conversion rate of any piece of online copy you write.

Not to 2% or 3%. Not even to 5%.

It shows you how to boost your conversion rate…

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Want to upload and share your video on sites like YouTube, Revver, MetaCafe, Google Video, and more, but it’s too cumbersome since you have to log into each one and upload multiple times?

Wouldn’t it be nice if you could do it all in just one step?

Recently, I stumbled upon a free — yes, free! — video submission service, which allows for automated submission of your video to not one, not two or three, but to all the 12 big video sites all at once — including YouTube, MySpace, MetaCafe, Revver, Google Video, AOL, Yahoo!, and more.

Plus, there’s no setup, and it’s free to boot! It’s…

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I often get made fun of for this, but one of my favorite movies of all time is “Signs,” directed by M. Night Shyamalan. Why do I like it so much?

Probably because it shares many characteristics with Alfred Hitchcock films. (Hitchcock is my favorite director of all time.) But it’s also a bit funny, a bit scary, a bit emotional, and very suspenseful. The premise is an alien invasion, but the plot is really about a minister regaining his faith.

Talk about something for everyone!

That brings up a good question. How do you advertise a film that has something for everyone? Do you try to appeal to everyone? Or do you choose the most profitable segment of the market?

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Some people have asked what Web 2.0 tools do I use. Now, that question is two-sided. One is, what tools do I use with my copy? And the answer is, “not many.” I do use a few, and I’m testing a lot more, too.

Other than video and graphics, such as using YouTube.com and Flickr.com, which are the most popular but not really important when you have your own dedicated server like I do, there are some tools to allow my websites to be a little more interactive.

(If you remember from my report, The Death of The Salesletter,” I talk about the rise in “samplification.” If there are any tools that I would prefer, other than video and audio, they would certainly be those that helped to give my readers more proof, and to make their buying experiences easier and more secure.)

I will blog about those once I get more statistics to share with you.

But the second part of that question is, when it comes to running my business, there are a few Web 2.0 tools and services that have helped my life quite tremendously. Here’s a list of some of them.

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Just a quick message.

I’m going to post a new article later this afternoon. But I realize that sometimes I don’t broadcast an email notice to you. Either I simply forget, or I don’t have the time.

The RSS-to-email notification is still being upgraded, so until then, the only way to make sure you’re notified of any new blog posts is to subscribe to my RSS feed.

RSS feeds allow you to add the blog to your favorite RSS reader (like FeedDemon, Newsgator, etc), or start page (PageFlakes, NetVibes, YahooWeb, Google Reader, etc).

I highly recommend that you add my feed.

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Yesterday, I’ve had the pleasure of interviewing James Brausch. James is the owner of several highly successful, multi-milliondollar businesses.

He’s also the creator of a powerful software called Glyphius that helps copywriters scientifically validate their copy, as well as the author of the Statistical Copywriting home study course.

Somewhat controversial, James’ expertise is unique. His background is NOT in Internet marketing or marketing in general, but in, of all things, reverse engineering and validation statistics. He took some time to answer some pressing questions about his methods and software.

Click here to listen to the James Brausch interview.

Split-testing is the simple process of splitting your audience into reading two or more versions of your copy (whether it’s your website, salesletter, email, etc), to determine which version pulls the best.

I’m a big fan of testing. And I teach it as much as I can, as I believe 99% of marketers out there do not test at all. It’s a shame, because they’re leaving so much money on the table.

I applaud those people who do test. But in some forums of late, a few people reveal their own test results while making claims they are universally applicable.

First off, I always recommend you test everything first. Never take any test result as gospel. Even mine. Because only a handful of test results, if any, are statistically significant enough to be truly portable to other offers or markets.

So, you’re probably scratching your head, wondering:

“What good are test results, then?”

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