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Posts Tagged ‘spanish’

Niches Suck And Other Heresies

Targeting your marketMany copy­writ­ers often talk about tar­get­ing a niche… get­ting to know them so you talk their lan­guage and describe your solu­tion for them as though you were one of them.

I’d like to take a con­trar­ian view.

I think it’s silly to worry about tar­get­ing a “niche.”

I pro­pose that all peo­ple are the same at their core and if you are actu­ally work­ing a true mar­ket… tar­get­ing is as silly as pre­tend­ing that some peo­ple don’t eat or sleep or have sex or breathe.

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »