Email Updates Long Copy: A Consumer’s Perspective
I’m going to tell you why long copy is here to stay, no matter what Michel Fortin and John Reese tell you.
And when it comes to guys who keep their ear to the ground and their eyes on the numbers (and test results), no one has my greater respect than those two guys.
Yes, attention spans are dwindling. Yes, it’s becoming more and more an audio-visual world on the Web.
But let’s look at the whole question from a consumer’s point of view.
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