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Posts Tagged ‘software’

How to Upsell With Extended Benefits

Road helpToday, mar­keters are scram­bling to find ways to increase cash­flow. Some will try to find new prod­ucts to sell. Oth­ers will try to drive more traf­fic to their exist­ing sales pages.

How­ever, one area most peo­ple tend to over­look is the abil­ity to increase their cur­rent sales by upselling their cus­tomers the moment they checkout.

But I’m not refer­ring to one-​​time offers or addi­tional prod­ucts offered in the same sales fun­nel. I’m talk­ing about offer­ing cus­tomers the abil­ity to upgrade their purchases.

I pre­fer “upgrade” rather than “upsell” because the lat­ter has received a bad rap of late due to a few overzeal­ous or unscrupu­lous marketers.

Sell­ing “upgrades” is an area that can become prof­itable for many busi­nesses in increas­ing their exist­ing sales. It’s by sell­ing extended ser­vices or ben­e­fits pack­ages before or at the time of check­out, also known as the “extended warranty.”

There are numer­ous ways to sell extended war­ranties (or what I pre­fer to call “extended ben­e­fits”). These silent profit cen­ters exist in almost any busi­ness, which can increase the size of a customer’s pur­chase by 50%, 100%, even 200% or more.

Very often, the sale of these extended ben­e­fits have higher profit mar­gins, too.

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

How to Get More Mileage From Your Emails

dashboard odometerAs an online mar­keter, it’s impor­tant that you should take every oppor­tu­nity to elim­i­nate bar­ri­ers and chal­lenges to the deliv­ery of your mes­sage to your tar­get audience.

While RSS feeds, blogs, and social media are all the rage right now, noth­ing beats that long-​​reigning monarch of the message-​​to-​​market medium online. Good ol’ email.

As one Twit­ter user, Michael Kern, once remarked while com­ment­ing on one of my arti­cles, “Email is still king.”

For instance, at the time of writ­ing this blog post, this blog has close to 50,000 sub­scribers — grow­ing by about 100 new sub­scribers every day. How­ever, just 15% of that num­ber are sub­scribed to my RSS feed, while the remain­der are email subscribers.

My num­bers are far from being unique. They are the same with a large per­cent­age of blog­gers and social media mar­keters, let alone Inter­net mar­keters with blogs.

With the vari­ety of ways avail­able to deliver an opt-​​in email newslet­ter, such as plain text, text with images, embed­ded HTML, and attach­ments, which one is the best?

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Start Making $10K+ Per Copywriting Project!

Start Making $10K+ Per Copywriting Project!

New! Brian McElroy's video lessons show you how to find highly qualified prospects for your services, sell them for instant cash and easily get top dollar. Perfect for copywriters! Click for more »

Secrets of a 10% Conversion Rate

Secrets of a 10% ConversionI know Paul Hancox.

Paul is a fanat­i­cal tester. He’s also an excel­lent copywriter.

But what you may not know is that Paul is also the cre­ator of the very first split-​​testing soft­ware I’ve ever used. We’re talk­ing, um, circa 1999, I believe. It was called “Sales Page Mas­ter Pro.” (Paul has a new ver­sion out now.)

Well, another copy­writer, Paul Myers, rec­om­mended this new “report” writ­ten by Paul Han­cox. I snatched it up in a heart­beat. I did because the sim­ple title piqued my curios­ity. In it you dis­cover how to raise the con­ver­sion rate of any piece of online copy you write.

Not to 2% or 3%. Not even to 5%.

It shows you how to boost your con­ver­sion rate…

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

5-Step Backward Copywriting Shortcut

5-step copywriting processI am not a copy­writer. I make my fair share of sales online, but I have to assume that most peo­ple buy from me because they know me and like me. Either that or they really want what I am offer­ing, and just roll their eyes and hunt for the order but­ton. Because my copy skills stink — and they stink bad.

Over the years I have read every­thing that I can get my hands on about copy­writ­ing, and I’ve even made some sub­stan­tial improve­ments. But just recently I found a much bet­ter (read: eas­ier!) way to write sales copy.

It’s a back­wards fill-​​in-​​the-​​blanks strat­egy, but it works.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Michel Fortin Sucks...

Law of Reciprocity… Words out of thin air and assem­bles them into mas­ter­ful sales pages that earn more money than you can even imagine.

Sorry about the title. I just wanted to see if I could get Michel to post that title on his own blog.

It does relate some­what to what I want to talk about, though. And that’s the power of the law of reci­procity.

I was very hon­ored when Michel asked me to be a guest poster on his blog. What do I know about copy­writ­ing, which is his forte? If I knew any­thing about copy­writ­ing, I wouldn’t have had to write Glyphius and MuVar to help me fig­ure out if the words I had put on paper were prof­itable or not.

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Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Content Overload Forces Follow-Up Webinar

angry.jpgMy apolo­gies for the webi­nar being cut inad­ver­tently short. I was giv­ing out so much con­tent that I lost track of time. The soft­ware mer­ci­lessly booted me out in the mid­dle of my presentation.

This pre­sen­ta­tion was “off the cuff” and meant purely as a way to give you as much great con­tent as I pos­si­bly could. I wasn’t look­ing at my watch. (Judg­ing from the emails I received, you weren’t, either. And I’m glad!)

But I want to stick to my promise.

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Productivity 2.0

Time is moneySome peo­ple have asked what Web 2.0 tools do I use. Now, that ques­tion is two-​​sided. One is, what tools do I use with my copy? And the answer is, “not many.” I do use a few, and I’m test­ing a lot more, too.

Other than video and graph­ics, such as using YouTube​.com and Flickr​.com, which are the most pop­u­lar but not really impor­tant when you have your own ded­i­cated server like I do, there are some tools to allow my web­sites to be a lit­tle more interactive.

(If you remem­ber from my report, The Death of The Saleslet­ter,” I talk about the rise in “sam­pli­fi­ca­tion.” If there are any tools that I would pre­fer, other than video and audio, they would cer­tainly be those that helped to give my read­ers more proof, and to make their buy­ing expe­ri­ences eas­ier and more secure.)

I will blog about those once I get more sta­tis­tics to share with you.

But the sec­ond part of that ques­tion is, when it comes to run­ning my busi­ness, there are a few Web 2.0 tools and ser­vices that have helped my life quite tremen­dously. Here’s a list of some of them.

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »