I know Paul Hancox.

Paul is a fanatical tester. He’s also an excellent copywriter.

But what you may not know is that Paul is also the creator of the very first split-testing software I’ve ever used. We’re talking, um, circa 1999, I believe. It was called “Sales Page Master Pro.” (Paul has a new version out now.)

Well, another copywriter, Paul Myers, recommended this new “report” written by Paul Hancox. I snatched it up in a heartbeat. I did because the simple title piqued my curiosity. In it you discover how to raise the conversion rate of any piece of online copy you write.

Not to 2% or 3%. Not even to 5%.

It shows you how to boost your conversion rate…

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Last week was incredibly exhausting, to say the least.

(Stick around, because I will soon show you how you benefit from our unbelievable “flight-from-hell”.)

On our way to California to speak, we left a day early so that we can have an extra day to work on our presentation before the seminar starts.

We had a layover in Chicago, and our plane was delayed due to mechanical problems. Obviously, we missed our connecting flight to California.

Luckily, the Chicago Airport Hilton was nearby. So we stayed there overnight. Our luggage was still checked, which is fine. Hilton provided emergency supplies, such as toothbrushes and such, to keep us going in the meantime.

We then left for California the next morning.

Everything went well. The seminar was great. But when we left early Monday morning, an incredible series of events followed that seemed to be nothing short of a scene from a Tom Hanks’ movie.

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You may have jumped onboard with PowerWords Generator and the initial launch of its powerful successor, ScribeJuice.™

John Tanner, the programmer behind the software and the ScribeJuice website, and I appreciate your enthusiastic response and unquenchable thirst for more ScribeJuice.

We promised an ever-growing suite of tools to help you write higher-response copy and we delivered with the initial launch. Now we’re giving you even more and there’s still much more in development.

This is not a one-trick-pony with a simple short-term goal to get more sales. In fact, not only are we adding more stuff all the time, but we’re also listening to what our clients are asking for and giving it to them!

(And some of the new features are going to knock your socks off!)

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I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order button. Because my copy skills stink — and they stink bad.

Over the years I have read everything that I can get my hands on about copywriting, and I’ve even made some substantial improvements. But just recently I found a much better (read: easier!) way to write sales copy.

It’s a backwards fill-in-the-blanks strategy, but it works.

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… Words out of thin air and assembles them into masterful sales pages that earn more money than you can even imagine.

Sorry about the title. I just wanted to see if I could get Michel to post that title on his own blog.

It does relate somewhat to what I want to talk about, though. And that’s the power of the law of reciprocity.

I was very honored when Michel asked me to be a guest poster on his blog. What do I know about copywriting, which is his forte? If I knew anything about copywriting, I wouldn’t have had to write Glyphius and MuVar to help me figure out if the words I had put on paper were profitable or not.

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One of the reasons I’ve been quiet lately is that I’ve been working with my associate, John Tanner, for the worldwide re-release of my thesaurus software. (But it’s no longer just a thesaurus! It’s a lot more…)

The software, initially called "PowerWords Generator," was a tool that scanned your copy, searched for and highlighted words that needed spicing up with better, more powerful and picturesque “action words.”

(These are also known as "power words," which is a term coined by my friend and top copywriter John Carlton.)

It’s more than just a simple thesaurus. For example, a dentist doesn’t create whiter teeth. She creates brighter smiles. A real estate agent doesn’t sell houses. He sell homes. An accounting software doesn’t help you to surpass your competition. It helps you to conquer it.

Split-tests show, time and time again, that by simply changing a few words to better, more vivid, impactful and picturesque words, you can generate dramatic boosts in conversion rates.

But that software is gone. It no longer exists. And here’s why…

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My apologies for the webinar being cut inadvertently short. I was giving out so much content that I lost track of time. The software mercilessly booted me out in the middle of my presentation.

This presentation was “off the cuff” and meant purely as a way to give you as much great content as I possibly could. I wasn’t looking at my watch. (Judging from the emails I received, you weren’t, either. And I’m glad!)

But I want to stick to my promise.

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