I’m back from New Zealand. We had a chance to eat at The Orbit, a rotating restaurant at the top of the Sky Tower with our friend and copywriting whiz Alan Forrest Smith.

Now that I’m back, I have a something for you.

You’ve probably read my last blog post about this seeming “intuitive skill” some marketers seem to have when finding red-hot niches online — or confirming if yours is viable and profitable, and how to sell more. It’s the first and most important step in Success Chef.

It took my wife Sylvie Fortin over nine long months to put together. You get close to five hours of streaming lessons with tons of resources. And it’s getting rave reviews!

Well, I finally had time to write some copy and put up a rough web page that explains it in much greater detail. I’m still working on it. I’ve added a complete course description, a list of what’s included, and an extra bonus not mentioned before.

So please check it out and let us know what you think!

Click here for a course description and more.

Preamble: In response to some excellent rebuttals as well as countless comments I’ve received on my previous post, “The Real Sinister Side of Forced Continuity,” I believe some people are missing the point of my argument, and I want to clarify a few things.

I’m not a lawyer by any stretch. But as a copywriter and business owner, I do know the rules enough to know that there’s a difference between “optional continuity,” “forced continuity,” and “hidden continuity.”

Optional continuity is self-explanatory. Forced continuity is a very common marketing practice (I’m not a fan of it, but I don’t mind it). In fact, there’s nothing wrong with forced continuity in and of itself.

What’s wrong is when it’s used in a wrong way.

The real problem, I believe, is that good marketers, including marketers using “forced continuity” in an ethical and legitimate way, are getting a bad reputation because some marketers unscrupulously misuse forced continuity.

The lack of transparency is the real culprit — such as hiding it or disguising it. Especially when it’s done on purpose. That annoys me. Because it’s no longer an issue of misuse. It’s out-and-out abuse.

But what bothers me more is how it affects us all. And it affects us all, both customers and marketers alike, in more ways than you think.

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Freelance copywriters are an interesting bunch. They practice the art of salesmanship in print, yet have difficulty selling themselves. They struggle when it comes to self-promotion.

So instead of being well-fed and content, they often go hungry. Why is this?

I believe it comes down to three fundamental deficiencies. I observed these in myself when I was getting started a few years ago. I have continued to observe them in other copywriters who are launching new freelance careers.

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As I’m preparing for Gary Halbert’s shindig in Miami this weekend, then to Carl Galletti’s in Vegas the following week, I had a chance to reflect on the past month. Many things have happened in my life of late, and I am more focused on work than ever before.

One of them is the launch of an upcoming mega-product on marketing for copywriters, co-authored with my friend and associate, John Angelache, which will be sold at FreelanceCopywritingProfits.com.

This course is the most elaborate, comprehensive, jam-packed, step-by-step infoproduct I have ever released in my life.

Here’s why…

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