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Posts Tagged ‘skill’

Crowdsource Your Way to Success

headlineoptincrowd 150x150 Crowdsource Your Way to SuccessIf you ever won­dered how to out­source your work using new and cre­ative ways that get it done faster, cheaper, bet­ter, and eth­i­cally, too, then you need to watch this video.

Called “crowd­sourc­ing,” this rel­a­tively new out­sourc­ing tech­nique — I say “rel­a­tively,” as the term may be new but the tech­nique is as old as out­sourc­ing itself — enables you to cull spe­cific skills from the pub­lic at large.

Often, for lit­tle to no cost.

Whether you’re out­sourc­ing already, plan­ning on doing so, or just want to save time and money, this is for you. Crowd­sourc­ing also allows you to bypass free­lance bid­ding sites that can turn out to be expen­sive and risky, often with less than desir­able results.

This two-​​hour train­ing video is com­pletely free.

In it, Sylvie exposes some of the best-​​kept secrets to get stuff done. Some of which have never been revealed until now. It was orig­i­nally recorded from a pri­vate online webi­nar to our Suc­cess Chef stu­dents, but we’re mak­ing it avail­able for the first time.

The video might be free, but you must reg­is­ter to watch it, as we high­light Suc­cess Chef Uni­ver­sity in the back­end because that’s where the video comes from. How­ever, you get imme­di­ate access to this video on the next page. You can unsub­scribe eas­ily, anytime.

Click here to watch this amaz­ing video.

Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

After 9 Months, It's Finally Born!

Sky Tower New ZealandI’m back from New Zealand. We had a chance to eat at The Orbit, a rotat­ing restau­rant at the top of the Sky Tower with our friend and copy­writ­ing whiz Alan For­rest Smith.

Now that I’m back, I have a some­thing for you.

You’ve prob­a­bly read my last blog post about this seem­ing “intu­itive skill” some mar­keters seem to have when find­ing red-​​hot niches online — or con­firm­ing if yours is viable and prof­itable, and how to sell more. It’s the first and most impor­tant step in Suc­cess Chef.

It took my wife Sylvie Fortin over nine long months to put together. You get close to five hours of stream­ing lessons with tons of resources. And it’s get­ting rave reviews!

Well, I finally had time to write some copy and put up a rough web page that explains it in much greater detail. I’m still work­ing on it. I’ve added a com­plete course descrip­tion, a list of what’s included, and an extra bonus not men­tioned before.

So please check it out and let us know what you think!

Click here for a course descrip­tion and more.

Copywriting Crash Course

The Copywriting Crash Course

New! How to use the secret behind the single most successful piece of copy in the history of the world to write ads that make you wealthy. Click for more »

Forced Continuity: A Different Perspective

Frustrations and annoyancesPre­am­ble: In response to some excel­lent rebut­tals as well as count­less com­ments I’ve received on my pre­vi­ous post, “The Real Sin­is­ter Side of Forced Con­ti­nu­ity,” I believe some peo­ple are miss­ing the point of my argu­ment, and I want to clar­ify a few things.

I’m not a lawyer by any stretch. But as a copy­writer and busi­ness owner, I do know the rules enough to know that there’s a dif­fer­ence between “optional con­ti­nu­ity,” “forced con­ti­nu­ity,” and “hid­den continuity.”

Optional con­ti­nu­ity is self-​​explanatory. Forced con­ti­nu­ity is a very com­mon mar­ket­ing prac­tice (I’m not a fan of it, but I don’t mind it). In fact, there’s noth­ing wrong with forced con­ti­nu­ity in and of itself.

What’s wrong is when it’s used in a wrong way.

The real prob­lem, I believe, is that good mar­keters, includ­ing mar­keters using “forced con­ti­nu­ity” in an eth­i­cal and legit­i­mate way, are get­ting a bad rep­u­ta­tion because some mar­keters unscrupu­lously mis­use forced continuity.

The lack of trans­parency is the real cul­prit — such as hid­ing it or dis­guis­ing it. Espe­cially when it’s done on pur­pose. That annoys me. Because it’s no longer an issue of mis­use. It’s out-​​and-​​out abuse.

But what both­ers me more is how it affects us all. And it affects us all, both cus­tomers and mar­keters alike, in more ways than you think.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Why Freelance Copywriters Go Hungry

Starving copywriterFree­lance copy­writ­ers are an inter­est­ing bunch. They prac­tice the art of sales­man­ship in print, yet have dif­fi­culty sell­ing them­selves. They strug­gle when it comes to self-​​promotion.

So instead of being well-​​fed and con­tent, they often go hun­gry. Why is this?

I believe it comes down to three fun­da­men­tal defi­cien­cies. I observed these in myself when I was get­ting started a few years ago. I have con­tin­ued to observe them in other copy­writ­ers who are launch­ing new free­lance careers.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

No Such Thing As A Starving Copywriter

starving copywriterAs I’m prepar­ing for Gary Halbert’s shindig in Miami this week­end, then to Carl Galletti’s in Vegas the fol­low­ing week, I had a chance to reflect on the past month. Many things have hap­pened in my life of late, and I am more focused on work than ever before.

One of them is the launch of an upcom­ing mega-​​product on mar­ket­ing for copy­writ­ers, co-​​authored with my friend and asso­ciate, John Angelache, which will be sold at Free​lance​Copy​writ​ing​Prof​its​.com.

This course is the most elab­o­rate, com­pre­hen­sive, jam-​​packed, step-​​by-​​step info­prod­uct I have ever released in my life.

Here’s why…

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »