Many copywriters, both new and experienced, struggle with how much to charge their clients. In fact, it is a problem that many in the service industry face.

The dilemma?

Charge too little and you risk losing credibility in the eyes of your customers and potential clients. Additionally, the quality of your work, even if it is worth 100 times what they paid for it, will be seen as having diminished value.

Worst of all, when you charge too little, you may begin to resent the project, the client, or even your chosen profession.

In short, charging too little doesn’t do anyone any good, least of all you.

On the other hand, if you charge too much you run the risk of losing a potential client. You may lose out on opportunities to work with clients who could open doors and provide you and your business with an abundance of work.

The solution?

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My wife and I are shopping for a new home. We’re quite excited as one house has caught our eye, and we’re making an offer on it as I type this.

With the excitement comes a bit of trepidation, however, since we know we’ll have to start packing, making moving preparations and, of course, go furniture shopping in order to fill some of the “extra space.” (Our new home is double the size of our current one.)

This reminds of the last time I went shopping for furniture when I bought my previous house. Why? Because something strange occurred that reminded me of the power of applying pressure in copywriting.

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An interesting discussion is going on in one of my favorite online forums, The Warriors Forum, about short copy winning over long copy. And the author of the thread cited a study he conducted, where he proved that shorter copy won over long copy.

Some people are screaming “heresy!” Others agreed.

Personally, I believe the study conducted is indeed valid because it makes sense. In this particular case, short copy was warranted for this particular market with this particular offer.

But is this true in all cases? When you look at his study closer, you realize that it lacks information about the variables involved, which makes the study, and its findings, a bit misleading.

Here’s what I mean.

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