If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this.

As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this training is extremely timely. With this 2-​​day intensive workshop, we guide you on how to write effective copy that sells and drives visitors’ actions!

You get wall-​​to-​​wall content for two solid days and receive individualized attention from both Dan and me during an entire weekend in November in a classroom-​​style setting — a hands-​​on, intensive workshop on how to write sizzling copy for audio, video, online multimedia, and Web 2.0.

There are no other speakers. But best of all…

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I’ll never forget this for as long as I live.

The real estate office manager marched to his secretary’s desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation.

In muffled tones, he told her to write a “house ad” for a new listing. He wasn’t sure what to write. So he told her to come up with something. Anything.

Back then I sold real estate for a living. I just started learning how to write ads that work. But I couldn’t believe what just transpired.

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Gary: Your wife has triplets. Now somebody comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of information could be transmitted to you in a way that wouldn’t be of interest to you? I mean, if they use broken English, bad grammar, if they use sign language.

However it was, if it was, if your wife had unexpectedly had triplets I think you’d be interested in the message. And, and, and that, that’s a point, uh, I think it’s really important ****.

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Gary: Then you go out to a library or a bookstore and get ten books on golf and outline a product based on the ideas you got from those books. I remember one book I really liked had a simple title said, “The Secrets of Perfect Putting”, but anyway you outline your book then you write a direct mail letter as though your product actually existed.

Then you mail 1000 letters out of that, you have to rent 5,000, but I often rent 5,000 and test only 1,000, and if you get enough money back that the arithmetic says that you have made a profit doing this and you did it with your own money then you are entitled to call yourself a copywriter.

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The Big Seminar IV by Armand Morin was a blast! I had a really great time. And it was a profitable opportunity, too.

You see, most people don’t realize that the real opportunities are not always realized in the seminar room. (Granted, many of them are. But most of real opportunities are realized outside the room.

In the hallways, in the bar, at the restaurants, in private meetings, etc. I’ve made partnerships, joint ventures and friends. We shared test results, brainstormed new ideas, introduced new products, revealed a few “secrets,” you name it.

Wanna see some pictures? (Click on pictures to enlarge.)

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