Ralph Zuranski: Hi, this is Ralph Zuranski. I’m on the phone with Michel Fortin. He’s one of the leading copywriters in the world today. He is so successful in his writing that he’s helped a number of the Internet marketers achieve $1 million dollar days in sales.

He has been at a number of the Internet conferences. Michel Fortin knows more about copywriting and testing copy than anybody that I’ve ever met.

I think that’s one of the reasons why he’s such a great teacher and also such a great copywriter. He tests every aspect of copywriting to find out what works. I know that most of the time, on any of the copywriting pieces that he creates, he has four or five tests that all run simultaneously… the color, the fonts, the placement of images.

Read the rest or post a comment »

“Unless you live consistent with your deepest values, you’ll achieve but still lack the ultimate fulfillment you truly deserve.”
– Anthony Robbins

“The secret to success and happiness is to translate your values into everyday life.”
– Hyrum Smith

Everybody has a set of deep core values that governs a person’s actions and a person can never ignore his core values. When confronted with emergencies, pressure, important decisions, or challenging situations, the actions he invariably takes will directly stem from his personal set of values.

Read the rest or post a comment »

“The secret of success is constancy of purpose.”
–Anonymous

I agree that, if one wants to achieve more, the most important tool for doing so in today’s world is time management. The challenge in dealing with an incessantly increasing demand on this scarcer commodity that we call time is prevalent in our society. People are busier than ever before and seem to never have enough time to do what they really want.

However, if you study truly successful men and women, you will recognize that they always seem to have lots of time. They live in the moment, are happy and love what they do, and are intrinsically very productive. Moreover, they have intense focused concentration on the task at hand and seem to manage their time almost instinctively. And they do so with passion, zest and fervor.

Read the rest or post a comment »

If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this.

As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this training is extremely timely. With this 2-day intensive workshop, we guide you on how to write effective copy that sells and drives visitors’ actions!

You get wall-to-wall content for two solid days and receive individualized attention from both Dan and me during an entire weekend in November in a classroom-style setting — a hands-on, intensive workshop on how to write sizzling copy for audio, video, online multimedia, and Web 2.0.

There are no other speakers. But best of all…

Read the rest or post a comment »

I’ll never forget this for as long as I live.

The real estate office manager marched to his secretary’s desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation.

In muffled tones, he told her to write a “house ad” for a new listing. He wasn’t sure what to write. So he told her to come up with something. Anything.

Back then I sold real estate for a living. I just started learning how to write ads that work. But I couldn’t believe what just transpired.

Read the rest or post a comment »

Gary: Your wife has triplets. Now somebody comes up to you and explains, tells you your wife has triplets. Is there any way that that piece of information could be transmitted to you in a way that wouldn’t be of interest to you? I mean, if they use broken English, bad grammar, if they use sign language.

However it was, if it was, if your wife had unexpectedly had triplets I think you’d be interested in the message. And, and, and that, that’s a point, uh, I think it’s really important ****.

Read the rest or post a comment »

Gary: Then you go out to a library or a bookstore and get ten books on golf and outline a product based on the ideas you got from those books. I remember one book I really liked had a simple title said, “The Secrets of Perfect Putting”, but anyway you outline your book then you write a direct mail letter as though your product actually existed.

Then you mail 1000 letters out of that, you have to rent 5,000, but I often rent 5,000 and test only 1,000, and if you get enough money back that the arithmetic says that you have made a profit doing this and you did it with your own money then you are entitled to call yourself a copywriter.

Read the rest or post a comment »