Michel Fortin Interview Part 1 of 5
Ralph Zuranski: Hi, this is Ralph Zuranski. I’m on the phone with Michel Fortin. He’s one of the leading copywriters in the world today. He is so successful in his writing that he’s helped a number of the Internet marketers achieve $1 million dollar days in sales.
He has been at a number of the Internet conferences. Michel Fortin knows more about copywriting and testing copy than anybody that I’ve ever met.
I think that’s one of the reasons why he’s such a great teacher and also such a great copywriter. He tests every aspect of copywriting to find out what works. I know that most of the time, on any of the copywriting pieces that he creates, he has four or five tests that all run simultaneously… the color, the fonts, the placement of images.



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