Part of my job as a copy­writer is com­ing up with names. A while ago, I wrote a blog post on the power of names. I won’t repeat it here, except to reit­er­ate that brand­ing, albeit not a pri­or­ity for most, is still incred­i­bly important.

And it’s some­thing you mustn’t ignore.

Why? Because choos­ing a name for your busi­ness or prod­uct, even your domain name, is often the sin­gle, most impor­tant busi­ness deci­sion you’ll ever make.

To that end, let me share with you some nam­ing tips. In my expe­ri­ence, I have five char­ac­ter­is­tics of great brand names, which I call the five “S’s.” I encour­age you to fol­low when try­ing to come up with a solid, long-​​lasting, and highly prof­itable name.

For starters, let me point out that the best names are rel­a­tively short, easy to pro­nounce, and easy to remem­ber. They have con­sid­er­able mnemonic value.

And mnemonic value often trans­lates into finan­cial value.

A mnemonic is a device — such as a word, sym­bol, or sound — intended to assist in recall. If a name car­ries some mnemonic value, it will increase traf­fic, sales, and value to your busi­ness on its own. The more mnemonic a name is, the more valu­able it is.

There are var­i­ous rea­sons for this.

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I love read­ers’ ques­tions. And some­times, the same ques­tions keep com­ing up that I decide on post­ing a blan­ket answer on this blog to cover them.

I do this as a way to cre­ate con­tent for this blog, help my read­ers find the answers they’re look­ing for, and save me time from not hav­ing to answer the same ques­tions over and over again.

Prob­lem is, many peo­ple never find the blog post that answers their ques­tion, par­tic­u­larly if it’s old and sit­ting deep in the archives. And many peo­ple don’t take the time to search for it, because it’s work and it’s sim­ply eas­ier to con­tact my staff for the answer.

I thought about cre­at­ing a fre­quently asked ques­tions (FAQ) page. But I wanted a brain-​​dead easy solu­tion to be able to do this in a snap (much like post­ing to this blog), and offer more to my readers.

But also, I wanted one that would opti­mize my page for the search engines (where spe­cific key­words are included in the titles and ques­tions), and be easy enough for me to sim­ply answer ques­tions as I go along.

Finally, I found one…

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