I recently merged my library with my blog. I had multiple resources, books and teleseminar recordings on various sites, but decided to consolidate them all and add them to my blog.

Reason? The fact that these resources are no longer as scattered makes them easier to find and follow. If you want to bookmark these pages or even tell others about them, please do!

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After speaking at the Profiteers seminar in New Orleans (converted into a webinar because of hurricane Katrina), preparations are now underway to speak in Phoenix this weekend.

Because of these, and in addition to tons of copywriting projects, I haven’t had much time to write. But I did a little something I thought you might like. It’s a little gift, if you will, for you.

I posted the old yet ageless classic “Scientific Advertising” by Claude C. Hopkins on my website. For free. It’s the copywriter’s “bible.” As Olgilvy once said:

“Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times”
– David Ogilvy

Click here to start reading. Go now and enjoy.

Some people have asked me quite a few questions in the comments section of my last article, “How to Write Carrot-Wielding Copy.” And some of these questions were immensely valuable.

I could have answered them within the comments section. But because I believe my answers might be helpful to a lot of people, and that the comments may be overlooked by many, instead I decided to do in a separate post.

Here it is:

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