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Why Can't Johnny Get Conversion?
Right this minute, we’re staring down the barrel of a full blown Conversion Crisis. It used to be “Johnny can’t read,” now it’s “Johnny can’t convert.” It’s an epidemic.
I’m not telling you this to start a riot in the virtual streets. (Or to make fun of any Johnny.) It just is what it is. And knowing the reason why will help you weather the hurricane that is the Conversion Crisis.
Before I dive in, I want to make a public announcement…
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