Last week I told you about Robert Plank’s product, SpeedCopySecrets.com, which I highly recommend.

While nothing beats learning great copywriting, this product is fantastic for anyone who wants to know how to come up with copy really fast that’s good enough to start selling with.

It’s also really good for non-copywriters and marketers who don’t want to take the time to learn how to write copy or pay an expensive copywriter to have it written for them.

So I’ve decided to record a quick review of Robert Plank’s SpeedCopySecrets.com. To watch, simply click on “play” below. It’s very brief (just a few minutes), but in it I go through the product and tell you what I like best about it…

Visit SpeedCopySecrets.com and get your copy today.

Just a quick little note that we added a “prelaunch” blog, where we will be adding previews, news, samples, and posts about the official launch of Success Chef.

While you’re there, subscribe to the RSS feed or join the email list, and view the special 70-minute prelaunch video tutorial. But if you want a sample, here’s the first 15 minutes or so of that hour-long video tutorial…

Click the video above (or the “play” button at the bottom-right corner) to start watching this video now. To view the remaining 50 minutes, click here.

One of my coaching students, Dave Martin, asked me to quickly critique a sales page he will be working on. The site is for "Gourmet Sweet Nuts" by Lady Betsy, which, according to David, are "Gawd-awful good!"

The problem is, this page sells the product directly but was originally intended as an introduction letter to candy stores and dealers. (That explains why it isn’t selling as well as it can.)

Just like trying to mix SEO with good sales copy, it’s a hard thing to do when your page has more than one goal. It requires skill. But in this particular case, it’s best to focus only on one core message. In fact, I always try to stick to the “rule of focus” in copy, which means…

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As a copywriter, one of the most important parts of my job is conducting research. And in fact, when my copy fails, aside from poor targeting or a poor offer, it’s almost always due to poor research.

As copywriters, the information we need may not be as readily available as we want it to be, particularly when we’re working with a new company or product. We have to dig. Or as my friend and top copywriter John Carlton says, “We have to put on our sales detective hats and dig deep.”

Sure, we can go through the product. We can go through the client’s collateral materials. We can conduct competitive research and perhaps even check out competitors’ products.

But the most important and salient research comes from…

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A fair warning: this post delves into something I’m passionate about, which is somewhat philosophical in nature. So if you’re of a certain religious persuasion and easily offended by others, then please skip over this blog post. If not, read on…

“The Secret” is taking the entire world by storm. It deals with the “Law of Attraction,” in that we attract to ourselves what we think and feel, and that our perceptions mold our reality.

As Earl Nightingale proclaimed in “The Strangest Secret,” one of the first self-help programs I’ve ever bought: “We become what we think about.”

You may have seen it talked about on Larry King, Oprah, and many other talk shows. It’s the most successful Internet launch of any product. It hit Alexa #1 soon after its launch, and propelled to the Amazon.com’s #1 best selling book and DVD within a few months.

It appeared in The Wall Street Journal, New York Times, and Time Magazine, and even on the cover of Newsweek, which came shortly thereafter.

But is “The Secret” truly worth the buzz? Or is it just an old-world philosophy packaged in some newfangled marketing? The answer to the former is definitely “yes.” But for the latter, it’s “yes” and “no.” Let me explain…

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