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Posts Tagged ‘report’

Give Your Testimonials a Reality Check

Caution Reality AheadAfter read­ing and re-​​reading the lat­est FTC guide­lines, I’ve come to some impor­tant con­clu­sions that I want to share with you. Par­tic­u­larly as they relate to testimonials.

Last night, my good friend and top copy­writer John Carl­ton called me up, and we had an inter­est­ing dis­cus­sion on this whole FTC thing and the hys­te­ria it has created.

I expressed to John my opin­ions about them, along with a very sim­ple solu­tion. And John agreed with me.

It’s a huge ben­e­fit to those who under­stand copy­writ­ing, because they can actu­ally turn around and use the FTC rul­ings to their advan­tage. Even make more sales as a result.

Part of the solu­tion is actu­ally sim­pler than you think. And it doesn’t involve tear­ing down all your tes­ti­mo­ni­als, plas­ter­ing a bazil­lion dis­claimers around them, or con­duct­ing painful, men­tal con­tor­tions to decide what is typ­i­cal or not.

You can start by doing this one sim­ple thing…

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Three Tips For Finding Top-Shelf Clients

Make yourself heardA stu­dent, who is an upcom­ing copy­writer, recently asked where he could find clients will­ing to pay higher rates for his skills.

Hav­ing built a client base through net­work­ing on Inter­net forums geared towards start-​​up busi­ness own­ers, he now wanted to find oppor­tu­ni­ties that would allow for upward mobil­ity within his craft.

This is a com­mon sce­nario, because local and espe­cially start-​​up busi­nesses are easy to find, and pro­vide plenty of oppor­tu­ni­ties to prac­tice your emerg­ing copy­writ­ing skills.

In a pre­vi­ous arti­cle, I talked about three tips for aspir­ing copy­writ­ers. I rec­om­mend any new copy­writer to fol­low these three tips to start build­ing a track record and get to a level that makes them appeal­ing to higher-​​paying clients.

But after your copy­writ­ing skills are devel­oped, how­ever, it becomes desir­able if not nec­es­sary to seek out clients — bet­ter, more lucra­tive clients — who are estab­lished enough to pay a fair wage for your skills and, above all, your results.

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

The Death of Forced Continuity: A Review

deathfc cover 150x150 The Death of Forced Continuity: A ReviewRyan Deiss, who is a friend and mar­keter I highly respect, didn’t see eye-​​to-​​eye with me on some issues. One of them is cer­tainly forced continuity.

How­ever, just this morn­ing he released a new report, enti­tled, “The Death of Forced Con­ti­nu­ity.” I’ve read it, and it’s a good report. I rec­om­mend it.

Granted, Ryan’s intent in releas­ing this report is not 100% altru­is­tic. After all, he is, like me, a diehard capitalist.

Ryan sells a course on how to cre­ate con­ti­nu­ity pro­grams, and he cer­tainly makes the case for his own prod­uct in this report. How­ever, noble or not, he did switch gears and noticed a dra­matic improve­ment in his over­all prof­its, which he shares in this report.

So read it because it con­tains a few very pow­er­ful lessons on the sub­ject of forced con­ti­nu­ity, and what you can do instead to make more money with con­ti­nu­ity programs.

Now, I won’t go into detail with regards to what I feel about forced con­ti­nu­ity (I have done so sev­eral times already on this blog). But let me add a few addi­tional comments.

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

Internet Marketing Sins Part Three Finally Out!

imsins Internet Marketing Sins Part Three Finally Out!The long antic­i­pated third and final install­ment of my wife’s shock­ing and highly con­tro­ver­sial exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report. She also clears up a lot of mis­con­cep­tions about why she wrote this report. And in fact, this time she did it a lit­tle differently.

This time, she did it on video!

There are sev­eral reasons.

Internet Marketing Sins Part #3For one, she wanted to save time. Her recent surgery forced her to post­pone writ­ing this sec­tion, and peo­ple were clam­or­ing for it.

Sec­ond, it would also give you a chance to hear her pas­sion, and some­times, her anger. Plus, she ends with a heart­felt plea you def­i­nitely don’t want to miss!

Like parts one and two, she uses strong lan­guage and doesn’t hold back! Your dis­cre­tion is advised.

She exposes the final five sins, i.e., Tele­sem­i­nar Idiots, Brain­less Free­bie Seek­ers, Coach­ing Addicts, Time-​​Sucking Vam­pires, and Slave Own­ers. The video is on the same down­load page of the first two parts. If you haven’t signed up, do it now…

Go now and watch part #3 of Inter​net​Mar​ket​ingSins​.com.

Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Review of Robert Plank's SpeedCopySecrets.com

ffcvid1icon Review of Robert Planks SpeedCopySecrets.comLast week I told you about Robert Plank’s prod­uct, Speed​Copy​Se​crets​.com, which I highly recommend.

While noth­ing beats learn­ing great copy­writ­ing, this prod­uct is fan­tas­tic for any­one who wants to know how to come up with copy really fast that’s good enough to start sell­ing with.

It’s also really good for non-​​copywriters and mar­keters who don’t want to take the time to learn how to write copy or pay an expen­sive copy­writer to have it writ­ten for them.

So I’ve decided to record a quick review of Robert Plank’s Speed​Copy​Se​crets​.com. To watch, sim­ply click on “play” below. It’s very brief (just a few min­utes), but in it I go through the prod­uct and tell you what I like best about it…

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One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »

Are You a Lazy or Me-Too Marketer?

imsins Are You a Lazy or Me Too Marketer?Part #2 of my wife’s shock­ing exposé, Inter­net Mar­ket­ing Sins cov­er­ing five more sins, is finally out.

It took a bit longer this time, and Sylvie explains why in the report.

Once you read this sec­ond install­ment and some of the shock­ing rev­e­la­tions it makes, you’ll soon under­stand why. Because in it, she exposes some of the more devi­ous, cun­ning, and toxic behav­iors and destruc­tive per­son­al­ity traits we see online today.

(The sec­tion on Cult Lead­ers is pretty fas­ci­nat­ing, too. There’s some pretty harsh stuff in there, and some of it might seem very famil­iar to you.)

But it’s not all doom and gloom. You’ll also be in for a good laugh, too.

Have you ever seen Jeff Fox­wor­thy do his “You might be a Red­neck” skit? Well, Sylvie did her own with lazy mar­keters. And they’re all 100% true. As the out­sourc­ing provider to many mar­keters, she’s seen her fair share of corner-​​cutting tactics.

The report is avail­able on the down­load page of the ini­tial report. If you haven’t signed up already, then I sug­gest that you do.

Go now and down­load part #2 of Inter​net​Mar​ket​ingSins​.com.

Pinpoint Hungry And Highly Profitable Markets

Pinpoint Hungry And Highly Profitable Markets

New! Streaming video lessons show you how to identify hungry niches online and how to "read their minds!" Discover what your market wants and how to sell more to existing markets. Click for more »

Are You Committing These Sins?

Internet Marketing SinsAfter typ­ing furi­ously for the last three days, my wife has finally put together the first part of a three-​​part man­i­festo, in which she finally exposes some of the griev­ous sins com­mit­ted by many mar­keters on the Internet.

It has shocked a great num­ber of peo­ple, and it will make a lot of peo­ple mad. She’s also tak­ing a mon­u­men­tal risk by speak­ing out like this. But she’s mad, too, and can’t take it anymore.

In it, she not only lashes out at Inter­net mar­keters who use stu­pid (and some­times ille­gal) mar­ket­ing tricks, but also con­sumers of Inter­net mar­ket­ing prod­ucts who per­pet­u­ate them — and what to do about it.

There are 15 sins in all. She will be cov­er­ing five sins in each install­ment, and she’s cur­rently work­ing on the sec­ond. The first five sins are avail­able right now.

This man­i­festo is free and there are no sales pitches.

There is an opt-​​in email form in order to notify you when each install­ment is avail­able. And in it, my wife does offer some links to a few resources, includ­ing some of our own. But they are not nec­es­sary for you to read and ben­e­fit from this report.

Now, an impor­tant warning…

She doesn’t hold any­thing back. If you are squea­mish or get offended eas­ily, then please don’t down­load it. My wife uses very strong lan­guage not intended for younger audi­ences. So reader dis­cre­tion is advised.

Click here to go down­load “Inter­net Mar­ket­ing Sins.”

One-Hour Salesletter Secrets!

One-Hour Salesletter Secrets!

New! Programmer and uber-geek Robert Plank discovers the secrets to writing stunning sales copy in just a few hours or even less! If you hate writing copy and want to save money paying a high-priced copywriter, this is for you. Click for more »