I’ll never for­get this for as long as I live.

The real estate office man­ager marched to his secretary’s desk. He rubbed his face in frus­tra­tion. I stopped mak­ing cold calls to spy on their conversation.

In muf­fled tones, he told her to write a “house ad” for a new list­ing. He wasn’t sure what to write. So he told her to come up with some­thing. Anything.

Back then I sold real estate for a liv­ing. I just started learn­ing how to write ads that work. But I couldn’t believe what just transpired.

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I just came back from a busi­ness trip, where I met up with a client in Bev­erly Hills and a friend, Kirt Chris­tensen. My client is one of the largest (if not the largest) real estate devel­op­ers in Bev­erly Hills, Bel-​​Air and Hollywood.

I stayed at the Bev­erly Hills Wilshire Hotel, at the cor­ner of Wilshire Boule­vard and Rodeo Drive. It was breathtaking!

(That’s the hotel where they filmed “Pretty Woman” with Julia Roberts and Richard Gere, by the way.)

While I was there, I took a few snaps.

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