I’ll never forget this for as long as I live.

The real estate office manager marched to his secretary’s desk. He rubbed his face in frustration. I stopped making cold calls to spy on their conversation.

In muffled tones, he told her to write a “house ad” for a new listing. He wasn’t sure what to write. So he told her to come up with something. Anything.

Back then I sold real estate for a living. I just started learning how to write ads that work. But I couldn’t believe what just transpired.

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I just came back from a business trip, where I met up with a client in Beverly Hills and a friend, Kirt Christensen. My client is one of the largest (if not the largest) real estate developers in Beverly Hills, Bel-Air and Hollywood.

I stayed at the Beverly Hills Wilshire Hotel, at the corner of Wilshire Boulevard and Rodeo Drive. It was breathtaking!

(That’s the hotel where they filmed “Pretty Woman” with Julia Roberts and Richard Gere, by the way.)

While I was there, I took a few snaps.

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