One of the many tools available that I absolutely love is Amember from CGI-Central. Amember not only manages my membership sites, it also handles digital product sales, delivery, and protection.

For instance, it protects download pages, offers backend sales and automation, allows protection of “external” folders and files, and it even comes with a built-in autoresponder. (And that’s just a partial list.)

I use Amember with WordPress for my membership sites, such as, for example, the all-new Success Chef University, among many others.

But Amember does have its flaws…

Read the rest or post a comment »

I am not a copywriter. I make my fair share of sales online, but I have to assume that most people buy from me because they know me and like me. Either that or they really want what I am offering, and just roll their eyes and hunt for the order button. Because my copy skills stink — and they stink bad.

Over the years I have read everything that I can get my hands on about copywriting, and I’ve even made some substantial improvements. But just recently I found a much better (read: easier!) way to write sales copy.

It’s a backwards fill-in-the-blanks strategy, but it works.

Read the rest or post a comment »

Ryan Healy, a talented copywriter whose blog I love reading, recently said that copywriters shouldn’t be cheap, especially when they start out.

It’s a powerful notion, because many beginning copywriters believe that being cheap will get them more business. (There are other ways around this, of course. Knowing how to market yourself is one thing. Focusing on a specialty, a niche, is another. But more on that at another time.)

The bottom line is, if you lowball your rates, you will not get as much business as you think you’ll get. Sure, you will probably get some. But it’s the kind of business you don’t want.

Read the rest or post a comment »