It’s around the cor­ner! More and more peo­ple are reg­is­ter­ing to come to my upcom­ing sem­i­nar on mul­ti­me­dia copy­writ­ing with Dan O’Day.

You already know who I am, but you prob­a­bly don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s lead­ing expert on radio adver­tis­ing, which just hap­pens to be the sin­gle most effec­tive mass medium for dri­ving tar­geted traf­fic to a website.

Well, Dan agreed to do a spe­cial tele­sem­i­nar for you this Wednesday.

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If you ever wanted to use mul­ti­me­dia to dou­ble or triple your con­ver­sions online, you don’t want to miss this.

As promised, the doors are finally open for my upcom­ing Web 2.0 Mul­ti­me­dia Copy­writ­ing Work­shop at the LAX Hilton, with star audio copy­writer Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this train­ing is extremely timely. With this 2-​​day inten­sive work­shop, we guide you on how to write effec­tive copy that sells and dri­ves vis­i­tors’ actions!

You get wall-​​to-​​wall con­tent for two solid days and receive indi­vid­u­al­ized atten­tion from both Dan and me dur­ing an entire week­end in Novem­ber in a classroom-​​style set­ting — a hands-​​on, inten­sive work­shop on how to write siz­zling copy for audio, video, online mul­ti­me­dia, and Web 2.0.

There are no other speak­ers. But best of all…

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Radio adver­tis­ing is an often-​​overlooked “magic mar­ket­ing bul­let”. Done cor­rectly, it can increase your prof­its like magic. Done wrong, you can burn money at stun­ning speeds.

Here are the 7 Keys to Mak­ing a For­tune Using Radio Advertising.

Key 1: Use Direct Response Copy

Most radio ads use inef­fec­tive copy — they try to be funny, cute, or clever.

Don’t use these tac­tics, because they almost never work. Instead, use a direct response ad. A good basic tem­plate for such an ad looks like this:

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BlogTalkRa­dio hosts a reg­u­lar series of round­table dis­cus­sions by Wayne Hurl­bert called “Nuts and Blog­Bolts: A 12 Part Series On Social Media Tools” co-​​hosted with Mike San­sone of Con​ver​Sta​tions​.com.

Tonight, the topic is about copy­writ­ing. It starts at 8 pm EST and is expected to run for 90 min­utes. Guests include Roberta Rosen­berg, Tom Chan­dler, Ryan Healy, Mike San­sone, and yes, me! Michel Fortin.

Inter­ested? Just click the but­ton above to lis­ten online right from your com­puter, or dial into 646–652-4643 to ask ques­tions and join in the dis­cus­sion. There’s noth­ing to sell, and noth­ing to pro­mote. It’s a stream­ing pod­cast, and it’s going to be fun!

Click here to lis­ten in.