What a fantastic call tonight! I grilled radio copywriting expert Dan O’Day for a little more than an hour on how to write effective radio advertising that gets maximum results.

Again, this one-hour teleseminar was to support our upcoming, intensive 2-day workshop in Los Angeles on how to write compelling copy for multimedia. (Which we only mentioned at the tail-end of the call.)

As promised, here’s the one-hour interview recording.

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It’s around the corner! More and more people are registering to come to my upcoming seminar on multimedia copywriting with Dan O’Day.

You already know who I am, but you probably don’t know Dan, who’s my “secret weapon” when it comes to audio and radio copy.

Dan is the world’s leading expert on radio advertising, which just happens to be the single most effective mass medium for driving targeted traffic to a website.

Well, Dan agreed to do a special teleseminar for you this Wednesday.

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If you ever wanted to use multimedia to double or triple your conversions online, you don’t want to miss this.

As promised, the doors are finally open for my upcoming Web 2.0 Multimedia Copywriting Workshop at the LAX Hilton, with star audio copywriter Dan O’Day.

Online video is all the rage. And now, with Google Audio Ads (and soon video), this training is extremely timely. With this 2-day intensive workshop, we guide you on how to write effective copy that sells and drives visitors’ actions!

You get wall-to-wall content for two solid days and receive individualized attention from both Dan and me during an entire weekend in November in a classroom-style setting — a hands-on, intensive workshop on how to write sizzling copy for audio, video, online multimedia, and Web 2.0.

There are no other speakers. But best of all…

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Radio advertising is an often-overlooked “magic marketing bullet”. Done correctly, it can increase your profits like magic. Done wrong, you can burn money at stunning speeds.

Here are the 7 Keys to Making a Fortune Using Radio Advertising.

Key 1: Use Direct Response Copy

Most radio ads use ineffective copy — they try to be funny, cute, or clever.

Don’t use these tactics, because they almost never work. Instead, use a direct response ad. A good basic template for such an ad looks like this:

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BlogTalkRadio hosts a regular series of roundtable discussions by Wayne Hurlbert called “Nuts and BlogBolts: A 12 Part Series On Social Media Tools” co-hosted with Mike Sansone of ConverStations.com.

Tonight, the topic is about copywriting. It starts at 8 pm EST and is expected to run for 90 minutes. Guests include Roberta Rosenberg, Tom Chandler, Ryan Healy, Mike Sansone, and yes, me! Michel Fortin.

Interested? Just click the button above to listen online right from your computer, or dial into 646-652-4643 to ask questions and join in the discussion. There’s nothing to sell, and nothing to promote. It’s a streaming podcast, and it’s going to be fun!

Click here to listen in.