It’s my wife Sylvie Fortin’s birth­day today. (Yes, she’s a Hallowe’en child! She’s dress­ing up as Lucy Ricardo tonight.) But appar­ently, she’s the one giv­ing out the gifts — or is that treats?

You see, the other day my wife held a pri­vate, closed-​​door webi­nar that shows you how to both spot and tap hun­gry mar­kets — there are a few million-​​dollar tips in there! For­tu­nately, we recorded it.

And right now, we’re releas­ing it to the pub­lic for free!

I’m proud of my wife, her bril­liance, and the knowl­edge she so will­ingly shares. And when I say her “bril­liance,” I mean it in more ways than one. In fact, it’s golden! Go check out the video below and you’ll see exactly what I mean…

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Why is it that suc­cess­ful mar­keters and online entre­pre­neurs seem to have this vir­tual “6th sense” when it comes to pin­point­ing hot, hun­gry, and highly prof­itable mar­kets they can sell prod­ucts to?

We see this again and again and again.

They seem to have this “Midas touch” when it comes to sell­ing online. Any prod­uct they launch sells like gang­busters. Every pro­mo­tion they do bal­loons their bank accounts. Every new mar­ket they enter becomes a sure­fire winner.

But ask them how they tap these hid­den gold­mines with an almost impec­ca­ble accu­racy, and the likely response you will get is, “I don’t know, it just feels right.”

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this your­self, and you don’t have to be psy­chic or shell out a lot of money!)

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Through­out my research, I’m always sur­prised when I stum­ble onto web­sites that are pro­fes­sion­ally designed and seem to offer great prod­ucts and ser­vices, but lack or fail in cer­tain impor­tant elements.

Ele­ments that, with just a few short changes, can help mul­ti­ply the results almost instan­ta­neously.

Gen­er­ally, I have found that there are seven com­mon mis­takes. I call them the “Seven Deadly Sins.” Is your web­site com­mit­ting any one of these?

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The most impor­tant part of your copy is not your head­line, not your offer and cer­tainly not your ben­e­fits. The most impor­tant part is your customer.

In the last few weeks, I’ve been cri­tiquing some pretty good copy. Very well-​​written and com­pelling. But if the con­ver­sion rate is low (hence, the rea­son why I was hired to con­duct a cri­tique con­sul­ta­tion), it’s because these saleslet­ters do not tar­get the right audi­ence for the offer, or the author and the copy fail to con­nect with their readers.

Research­ing your cus­tomer in depth is vital to the suc­cess of your copy. It’s not only an impor­tant com­po­nent of tar­get­ing and qual­i­fy­ing the best prospect for your offer, but also an effec­tive way to dis­cover new ideas, dif­fer­ent angles, cap­ti­vat­ing sto­ry­lines, unsought ben­e­fits, and appro­pri­ate length and lan­guage of your copy that will con­vert more.

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Some peo­ple have asked me quite a few ques­tions in the com­ments sec­tion of my last arti­cle, “How to Write Carrot-​​Wielding Copy.” And some of these ques­tions were immensely valuable.

I could have answered them within the com­ments sec­tion. But because I believe my answers might be help­ful to a lot of peo­ple, and that the com­ments may be over­looked by many, instead I decided to do in a sep­a­rate post.

Here it is:

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