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Posts Tagged ‘psychographics’

This Eye-Opening Video is, Well, Golden!

sylviefortin This Eye Opening Video is, Well, Golden!It’s my wife Sylvie Fortin’s birth­day today. (Yes, she’s a Hallowe’en child! She’s dress­ing up as Lucy Ricardo tonight.) But appar­ently, she’s the one giv­ing out the gifts — or is that treats? ;)

You see, the other day my wife held a pri­vate, closed-​​door webi­nar that shows you how to both spot and tap hun­gry mar­kets — there are a few million-​​dollar tips in there! For­tu­nately, we recorded it.

And right now, we’re releas­ing it to the pub­lic for free!

I’m proud of my wife, her bril­liance, and the knowl­edge she so will­ingly shares. And when I say her “bril­liance,” I mean it in more ways than one. In fact, it’s golden! Go check out the video below and you’ll see exactly what I mean…

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Confessions Of A Website Copywriter

Confessions Of A Website Copywriter

New! Possibly the Internet's best copywriting ebook on how to write proven sales copy for the Internet, from writing and web design, to testing. Highly recommended! Click for more »

Why Some Marketers Are Psychics

Psychic marketingWhy is it that suc­cess­ful mar­keters and online entre­pre­neurs seem to have this vir­tual “6th sense” when it comes to pin­point­ing hot, hun­gry, and highly prof­itable mar­kets they can sell prod­ucts to?

We see this again and again and again.

They seem to have this “Midas touch” when it comes to sell­ing online. Any prod­uct they launch sells like gang­busters. Every pro­mo­tion they do bal­loons their bank accounts. Every new mar­ket they enter becomes a sure­fire winner.

But ask them how they tap these hid­den gold­mines with an almost impec­ca­ble accu­racy, and the likely response you will get is, “I don’t know, it just feels right.”

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this your­self, and you don’t have to be psy­chic or shell out a lot of money!)

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Your First Copywriting Client In 14 Days Or Less

Your First Copywriting Client In 14 Days Or Less

New! Discover this copywriter's personal system for getting copywriting clients in as few as 14 days. It includes both online and offline marketing strategies. Click for more »

The Seven Deadly Sins of Website Copy

Top seven mistakes websites makeThrough­out my research, I’m always sur­prised when I stum­ble onto web­sites that are pro­fes­sion­ally designed and seem to offer great prod­ucts and ser­vices, but lack or fail in cer­tain impor­tant elements.

Ele­ments that, with just a few short changes, can help mul­ti­ply the results almost instan­ta­neously.

Gen­er­ally, I have found that there are seven com­mon mis­takes. I call them the “Seven Deadly Sins.” Is your web­site com­mit­ting any one of these?

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Secrets of a 10% Conversion Rate

Secrets of a 10% Conversion Rate

New! Paul Hancox combines direct selling and copywriting techniques to produce online conversion rates as high as 10%. His 127-page report shows you how. Click for more »

How to Target Your Perfect Customer

Targeting your perfect customerThe most impor­tant part of your copy is not your head­line, not your offer and cer­tainly not your ben­e­fits. The most impor­tant part is your customer.

In the last few weeks, I’ve been cri­tiquing some pretty good copy. Very well-​​written and com­pelling. But if the con­ver­sion rate is low (hence, the rea­son why I was hired to con­duct a cri­tique con­sul­ta­tion), it’s because these saleslet­ters do not tar­get the right audi­ence for the offer, or the author and the copy fail to con­nect with their readers.

Research­ing your cus­tomer in depth is vital to the suc­cess of your copy. It’s not only an impor­tant com­po­nent of tar­get­ing and qual­i­fy­ing the best prospect for your offer, but also an effec­tive way to dis­cover new ideas, dif­fer­ent angles, cap­ti­vat­ing sto­ry­lines, unsought ben­e­fits, and appro­pri­ate length and lan­guage of your copy that will con­vert more.

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Secrets From Masters of Copywriting

Secrets From Masters of Copywriting

New! Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! Click for more »

Answers To Questions, As Promised

question.jpgSome peo­ple have asked me quite a few ques­tions in the com­ments sec­tion of my last arti­cle, “How to Write Carrot-​​Wielding Copy.” And some of these ques­tions were immensely valuable.

I could have answered them within the com­ments sec­tion. But because I believe my answers might be help­ful to a lot of peo­ple, and that the com­ments may be over­looked by many, instead I decided to do in a sep­a­rate post.

Here it is:

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Turn Words Into Cash

Turn Words Into Cash

New! Million-dollar influence and persuasion tactics so potent, if they were any more powerful the government would be forced to classify them as 'mind control'! Click for more »