Why is it that successful marketers and online entrepreneurs seem to have this virtual "6th sense" when it comes to pinpointing hot, hungry, and highly profitable markets they can sell products to?

We see this again and again and again.

They seem to have this "Midas touch" when it comes to selling online. Any product they launch sells like gangbusters. Every promotion they do balloons their bank accounts. Every new market they enter becomes a surefire winner.

But ask them how they tap these hidden goldmines with an almost impeccable accuracy, and the likely response you will get is, "I don't know, it just feels right."

There’s a reason.

(Stay with me, because in a moment I’m going to show you how you can do this yourself, and you don’t have to be psychic or shell out a lot of money!)

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Throughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.

Elements that, with just a few short changes, can help multiply the results almost instantaneously.

Generally, I have found that there are seven common mistakes. I call them the “Seven Deadly Sins.” Is your website committing any one of these?

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The most important part of your copy is not your headline, not your offer and certainly not your benefits. The most important part is your customer.

In the last few weeks, I’ve been critiquing some pretty good copy. Very well-written and compelling. But if the conversion rate is low (hence, the reason why I was hired to conduct a critique consultation), it’s because these salesletters do not target the right audience for the offer, or the author and the copy fail to connect with their readers.

Researching your customer in depth is vital to the success of your copy. It’s not only an important component of targeting and qualifying the best prospect for your offer, but also an effective way to discover new ideas, different angles, captivating storylines, unsought benefits, and appropriate length and language of your copy that will convert more.

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Some people have asked me quite a few questions in the comments section of my last article, “How to Write Carrot-Wielding Copy.” And some of these questions were immensely valuable.

I could have answered them within the comments section. But because I believe my answers might be helpful to a lot of people, and that the comments may be overlooked by many, instead I decided to do in a separate post.

Here it is:

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