Now that I’m back from my hon­ey­moon, my inbox and forum have been flood­ingly busy! In fact, one thread on my Copy­writ­ers Board gar­nered so much inter­est that it cre­ated close to 10 pages worth of posts.

It’s a member’s take on “Michel Fortin’s Suc­cess Secret.”

Dale King, the author in ques­tion, pos­tu­lated that in every post and arti­cle I write, there’s a “secret” to my suc­cess. Although he hinted that the secret can be found in the book “Think and Grow Rich,” the rea­son why the thread became so pop­u­lar was because Dale never revealed it until the very end.

It’s a great exam­ple of the Zeigar­nik effect and keep­ing peo­ple inter­ested in your copy. It was so pow­er­ful that some peo­ple became out­right pissed off at Dale’s reluc­tance in reveal­ing “the secret” and posted harsh com­ments as a result.

In order to assuage the dis­grun­tled, here’s what I said. The secret is…

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