Now that I’m back from my honeymoon, my inbox and forum have been floodingly busy! In fact, one thread on my Copywriters Board garnered so much interest that it created close to 10 pages worth of posts.

It’s a member’s take on “Michel Fortin’s Success Secret.”

Dale King, the author in question, postulated that in every post and article I write, there’s a “secret” to my success. Although he hinted that the secret can be found in the book “Think and Grow Rich,” the reason why the thread became so popular was because Dale never revealed it until the very end.

It’s a great example of the Zeigarnik effect and keeping people interested in your copy. It was so powerful that some people became outright pissed off at Dale’s reluctance in revealing “the secret” and posted harsh comments as a result.

In order to assuage the disgruntled, here’s what I said. The secret is…

Read the rest or post a comment »