After reading my articles on how to find copywriting clients, a student of mine, Jeff, asked me an interesting question.

He’s an aspiring copywriter and wants to build his own freelance copywriting business. When he read that I wrote copy for free when I started my career as a copywriter, he asked me about doing the same:

“Mike, my friends have a very small business, and they have asked me to do copy for them. They say they can’t really pay me that much. I have told them I will do it for free as long as I get rights to the copy and can use it for a reference and in my portfolio. I think this is a wonderful opportunity to get more experience, but my wife wants to see some money on the table. I value your opinion. Can you help?”

Here was my answer.

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“There are many who are living far below their possibilities because they are continually handing over their individualities to others. Do you want to be a power in the world? Then be yourself. Be true to the highest within your soul and allow yourself to be governed by no customs or conventionalities or arbitrary man-made rules that are not founded on principle.”
– Ralph Waldo Trine

“Take away the cause, and the effect ceases.”
– Miguel de Cervantes

In everything you do or want to do in life, you are always governed by law and not by chance. Natural laws are principles or explanations of why things are the way they are. Principles defined by Webster are “fundamental laws or facts of nature.” Out of the many you have read or will read about in this book, there is one, however, that is the foundational principle to all success.

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This small booklet contains ten core principles based on my “Power Positioning” concept — a set of powerfully effective strategies that have made tons of profitable business for many entrepreneurs and professionals like you.

These ideas are distilled from my intensive training seminars that have cost some people up to $2,495 to learn. They are offered to you here for a much more moderate investment that, if applied properly, will surely return your investment a thousand times over!

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What I have said in the last chapter applies as well to the professional person and the wage-earner as to the person who is engaged in selling or any other form of business.

No matter whether you are a physician, a teacher, or a clergyman, if you can give increase of life to others and make them sensible of that fact, they will be attracted to you, and you will get rich. The physician who holds the vision of himself as a great and successful healer, and who works toward the complete realization of that vision with faith and purpose, as described in former chapters, will come into such close touch with the source of life that he will be phenomenally successful; patients will come to him in throngs.

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Whether you change your vocation or not, your actions for the present must be those pertaining to the business in which you are now engaged.

You can get into the business you want by making constructive use of the business you are already established in — by doing your daily work in the certain way.

And insofar as your business consists in dealing with other people, whether personally or by letter, the key thought of all your efforts must be to convey to their minds the impression of increase.

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You must use your thought as directed in previous chapters and begin to do what you can do where you are, and you must do all that you can do where you are.

You can advance only by being larger than your present place, and no one is larger than his present place who leaves undone any of the work pertaining to that place.

The world is advanced only by those who more than fill their present places.

If no one quite filled his present place, you can see that there must be a going backward in everything. Those who do not quite fill their present places are dead weight upon society, government, commerce, and industry. They must be carried along by others at a great expense. The progress of the world is slowed only by those who do not fill the places they are holding. They belong to a former age and their tendency is toward degeneration. No society could advance if everyone was smaller than his place; social evolution is guided by the law of physical and mental evolution.

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You cannot retain a true and clear vision of wealth if you are constantly turning your attention to opposing pictures, whether they be external or imaginary.

Do not tell of your past troubles of a financial nature, if you have had them. Do not think of them at all. Do not tell of the poverty of your parents or the hardships of your early life. To do any of these things is to mentally class yourself with the poor for the time being, and it will certainly check the movement of things in your direction. Put poverty and all things that pertain to poverty completely behind you.

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