I couldn’t talk about this when I first learned about it, but now that it’s public I wanted to pass the info along.

You may or may not know Julie Perry.

She’s a very dear friend of mine, a well-known Internet marketer, and an entrepreneur. We constantly see each other at seminars and always have a great time. She’s always laughing, fun to be with, and a great person.

If you can’t picture her, to help you here’s a photo of the both of us — you might have seen her at Internet marketing seminars, yourself:

She’s known for her love of boats. She’s written a book on yachting, and she’s also the host of TheBoaters.tv, a website for yachters and boat lovers.

Now, the sad news…

Read the rest or post a comment »

So, if you’re following the commandments, you should now have a unique name, possibly a tagline, and established yourself as the first or leader in your unique category. What about the service or product you offer? Do you offer an extraordinary product or service, or do you offer an ordinary one?

Even if the service you provide is customary, traditional, and probably offered by your competition, you should make it appear unique just as well.

Remember that perception is more powerful than truth. You don’t need to emphasize that your product or service is unique, better than the competition, or even the best for that matter. Doing so by declaring that it is can sometimes be worse than not saying anything at all, and the reason for that is that it makes your self-serving claim appear suspect or exaggerated.

Read the rest or post a comment »

I know that the yellow pages’ people will hate me for this, but your yellow pages’ ad, although an essential part of your entire marketing machine, doesn’t have to be of a large size, in color, prominently displayed, or tied-in with other gimmicks that the yellow pages salespeople have to offer. While necessary, the yellow pages should only be used as support systems.

The concept of this entire book is to teach you that creating top-of-mind awareness (not “institutional” advertising) should be your main marketing goal. When people have seen your ad, heard about you, or have a need for your services at any particular time, your contact information may or may not be available to them at that particular moment. Therefore, you want the yellow pages to back you up and not use them as a full-blown marketing medium.

Read the rest or post a comment »

I’m up for a challenge.

Just recently, my friend and SEO blogging expert Andy Beard posted an article about an interesting case study.

After simply rewording the headline of a blog post, John Wesley literally multiplied his traffic to one of his blog posts by 10 times.

With the same post!

In other words, nothing was changed except for the headline. The article was exactly the same, word for word. But by changing the headline slightly, the blog post drew a ton of traffic, particularly from social networking sites.

Well, now’s your chance to have me do the same thing for you — and learn a thing or two, too. Here’s how. Let me rewire one of your own headlines for maximum selling power. But there’s a catch…

Read the rest or post a comment »

Some people have asked me to give a few tips and tricks they can start using right away to apply some of the strategies I wrote about in my “Death of the Salesletter” report, without resorting to audio or video.

Aside from the various technology you can start applying to make your sales experience more dynamic, there are some very simple things you can do to your salesletter, right now, to improve its readership. And ultimately, its response.

It’s easy, it’s fast, and it’s proven to increase results.

Read the rest or post a comment »

Thought is the creative power or the impelling force which causes the creative power to act. Thinking in a certain way will bring riches to you, but you must not rely upon thought alone, paying no attention to personal action. That is the rock upon which many otherwise scientific thinkers meet shipwreck — the failure to connect thought with personal action.

We have not yet reached the stage of development, even supposing such a stage to be possible, in which a person can create directly from formless substance without nature’s processes or the work of human hands. A person must not only think, but his personal action must supplement his thought.

Read the rest or post a comment »

To set about getting rich in a scientific way, you do not try to apply your will power to anything outside of yourself. You have no right to do so, anyway. It is wrong to apply your will to other men and women in order to get them to do what you wish done.

It is as flagrantly wrong to coerce people by mental power as it is to coerce them by physical power. If compelling people by physical force to do things for you reduces them to slavery, compelling them by mental means accomplishes exactly the same thing; the only difference is in methods. If taking things from people by physical force is robbery, them taking things by mental force is robbery also. There is no difference in principle.

Read the rest or post a comment »