Email Updates Phone Calls Can Kill Your Copywriting Business
Recently, a coaching client asked me about dealing with prospective clients over the phone.
This copywriter understood the importance of communicating with prospects and answering their pre-sale questions. However, like me, he preferred to avoid the telephone and asked me if his strategy was sound.
Free consultations are often a necessary step in securing clients in your early days as a copywriter before you’ve established your expertise and developed a reputation.
It’s natural that potential clients want to get a feel for your style and standards with a “getting to know you session.” Quite often, they will want to do this via a phone consultation with you.
I’m a big believer in opening the lines of communication, and I also like to pick up the phone to speak with a client when writing copy.
But before a client hires me, I prefer to remain off the phone. Why? Because the telephone can be counterproductive and even hurt your business.
Advice from top moneymakers Yanik Silver, Joe Sugerman, Dan Kennedy, Clayton Makepeace, John Carlton, Joe Vitale, and 38 others! 
A mistake businesspeople often make is when they try to sell their company directly in every communication they produce. (I’m referring to the idea that they try to sell their company as being merely open for business, also called “institutional advertising,” and not direct marketing, which is different.)
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