Recently, I held three rarely given tele­sem­i­nars — two with Gary Hal­bert and one with John Carl­ton. These men are unde­ni­ably two of the world’s most in-​​demand copywriters.

Each inter­view lasted for two hours, for a total of six. Both Gary and John kept lis­ten­ers riv­eted as they answered press­ing ques­tions from peo­ple like you and me about how to write effec­tive copy that sells.

And now, you can…

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Last night was an awe­some call! Some of you who are not on our list may not know this. But we had David Garfinkel, known as the world’s great­est copy­writ­ing coach …

… Craig Per­rine, known as the relationship-​​building copy­writer, famous for being instru­men­tal in build­ing lists com­prised of over 7,000,000 sub­scribers (that’s seven mil­lion!) in an incred­i­bly short period of time …

… And, last but not least, mas­ter copy­writer and my dear friend, Peter Stone, who joined us as an impromptu spe­cial guest.

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Here’s a list of web­sites, tools, and resources, most of which are men­tioned through­out this site or in the tele­sem­i­nar audio record­ings and transcripts.

And while you’re here, don’t for­get to let oth­ers know about this site and these record­ings with the leg­endary Gary Hal­bert and John Carl­ton. Just point them to “Boost My Response” at MichelFortin​.com.

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“What am I sup­posed to do?”

You may not know it but that’s a ques­tion your read­ers, vis­i­tors and prospects may be ask­ing right now. And it’s also one you need to avoid at all costs, or else it will cost you in wasted traf­fic and sales. In other words, if peo­ple become lost on your web­site at any point, or while read­ing your copy, you in turn will lose them.

For­ever.

Granted, your copy may com­pel your reader’s atten­tion and present an irre­sistible offer. But if it fails to pro­pel their actions too, you will prob­a­bly won­der why it’s not pro­duc­ing any sales or why it’s get­ting such a poor response. If that’s the case, here are three quickie sug­ges­tions you can implement.

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