As an online mar­keter, it’s impor­tant that you should take every oppor­tu­nity to elim­i­nate bar­ri­ers and chal­lenges to the deliv­ery of your mes­sage to your tar­get audience.

While RSS feeds, blogs, and social media are all the rage right now, noth­ing beats that long-​​reigning monarch of the message-​​to-​​market medium online. Good ol’ email.

As one Twit­ter user, Michael Kern, once remarked while com­ment­ing on one of my arti­cles, “Email is still king.”

For instance, at the time of writ­ing this blog post, this blog has close to 50,000 sub­scribers — grow­ing by about 100 new sub­scribers every day. How­ever, just 15% of that num­ber are sub­scribed to my RSS feed, while the remain­der are email subscribers.

My num­bers are far from being unique. They are the same with a large per­cent­age of blog­gers and social media mar­keters, let alone Inter­net mar­keters with blogs.

With the vari­ety of ways avail­able to deliver an opt-​​in email newslet­ter, such as plain text, text with images, embed­ded HTML, and attach­ments, which one is the best?

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Last week I told you about Robert Plank’s prod­uct, Speed​Copy​Se​crets​.com, which I highly recommend.

While noth­ing beats learn­ing great copy­writ­ing, this prod­uct is fan­tas­tic for any­one who wants to know how to come up with copy really fast that’s good enough to start sell­ing with.

It’s also really good for non-​​copywriters and mar­keters who don’t want to take the time to learn how to write copy or pay an expen­sive copy­writer to have it writ­ten for them.

So I’ve decided to record a quick review of Robert Plank’s Speed​Copy​Se​crets​.com. To watch, sim­ply click on “play” below. It’s very brief (just a few min­utes), but in it I go through the prod­uct and tell you what I like best about it…

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When my wife released her con­tro­ver­sial report, Inter­net Mar­ket­ing Sins, we received mixed reac­tions. As expected, of course.

Some peo­ple thought it was about time some­one spoke out on these under­handed tac­tics and stu­pid mar­ket­ing tricks. Oth­ers praised Sylvie’s efforts and gushed her with appreciation.

Oth­ers, on the other hand, didn’t feel as… appreciative.

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It seems there’s a flurry these days of Inter­net mar­keters releas­ing “free reports.” (Admit­tedly, I’m just as guilty.)

But there’s one report I highly rec­om­mend you read right now. My good friend, Armand Morin, has just released his free report. In his no-​​nonsense, no-B.S. style, Armand explains how he made mil­lions online.

When I read the first draft, the first thing that came out of my mouth was, “It’s about time!”

(When you read it, you’ll under­stand what I mean.)

For­get the fluff and the pur­ported “secrets” some mar­keters spout. Unlike so many of the “death of” man­i­festos of late, in this 50-​​page report noth­ing is sug­ar­coated. Noth­ing is secret. And more impor­tantly, noth­ing “died.”

Warn­ing! This report con­tains strong lan­guage, obvi­ous truths, and mon­ey­mak­ing strate­gies some might find irri­tat­ing. Even offensive.

If you want to learn how Armand built his multi-​​million dol­lar busi­ness online, or how we quadru­pled our busi­ness using the same strate­gies Armand offers, then you need to down­load this free report and read it.

Click here to grab your free copy of “An Obvi­ous Truth.”

“If you only have time for one clue this year, this is the one to get: We are not seats or eye­balls or end-​​users or con­sumers. We are human beings — and our reach exceeds your grasp. Deal with it.”
— From “The Clue­train Man­i­festo,” Harper Collins, April, 1999.

“One of the best kept secrets in Amer­ica is that peo­ple are aching to make a com­mit­ment, if they only had the free­dom and envi­ron­ment in which to do so.”
— John Nais­bitt, author of “Mega­trends” and “High-​​Tech, High-​​Touch”

My ini­tial intent wasn’t to write this report. It’s the result of a post I was envi­sion­ing for my blog at MichelFortin​.com. The prob­lem is, the blog post be-​​came so long that I felt a need to do either one of two things.

I had to either: edit my post and shrink it down to a bare min­i­mum (prefer­ably around 500 words), or break the arti­cle down into sev­eral installments.

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The buzz is on. Peo­ple are talk­ing about Rich Schefren, and they’re talk­ing about him all over the Internet.

If you don’t know Rich, then you bet­ter get to know him now. Rich is a small-​​business strate­gist, and has helped many busi­nesses — includ­ing his own — make mil­lions upon mil­lions of dollars.

His mar­ket­ing strate­gies have been fea­tured in the Wall Street Jour­nal, ABC, CBS and NBC. He was worked with Jay Abra­ham, Stephen Pierce, John Carl­ton, Jeff Paul, Jeff Walker and too many oth­ers to men­tion here. He’s also a per­sonal friend of mine and a bril­liant marketer.

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