One of the many tools avail­able that I absolutely love is Amem­ber from CGI-​​Central. Amem­ber not only man­ages my mem­ber­ship sites, it also han­dles dig­i­tal prod­uct sales, deliv­ery, and protection.

For instance, it pro­tects down­load pages, offers back­end sales and automa­tion, allows pro­tec­tion of “exter­nal” fold­ers and files, and it even comes with a built-​​in autore­spon­der. (And that’s just a par­tial list.)

I use Amem­ber with Word­Press for my mem­ber­ship sites, such as, for exam­ple, the all-​​new Suc­cess Chef Uni­ver­sity, among many others.

But Amem­ber does have its flaws…

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One of my coach­ing stu­dents recently asked me whether it’s bet­ter to offer a free trial or a $1 lim­ited time trial as an incen­tive to sign up for a paid newslet­ter subscription.

The answer involves the vital role of track­ing and test­ing through­out your entire sales funnel.

Gen­er­ally speak­ing, a free trial is likely to con­vert more vis­i­tors ini­tially, but the $1 trial may be the bet­ter choice over the long term. Such gen­er­al­iza­tions have lit­tle place in busi­ness. The only way to deter­mine the right answer for your busi­ness is to track and test the process from begin­ning to end.

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